
Self-motivated & quick learner with 8 years of core experience in product marketing & digital marketing (PPC, SEM, SMO) domains. Also, successful in implementing analytical tools & evaluating the marketing campaigns results in plan/adjust/implement strategies & monitor/achieve goals using core knowledge of digital marketing (paid search / paid social) & analytical tools.
With the current employer started a journey in SEO , IT product management (30% weightage) in addition to the paid digital marketing.
Have experience of team & agency handling. Also have experience in client facing roles.
Furthermore as exploration, holds knowledge about trading/stock market (Equity, Commodity, Currency, Crypto) (India & US markets).
Always hungry for the growth of clients, organization & myself.
Key Deliverables:
Revenue Growth and Business Impact
- Successfully onboarded 5000+ partners through digital channels & generated ₹700 crores ($81 million) in business in 2023-2025, exceeding the target by 3.7x.
Product Leadership and Development
- Additionally led and developed critical products and functionalities, including business partner pre-onboarding products, gold loan products, search functionalities, and financial calculators for driving customer engagement and business growth.
Strategic Marketing and Analytics
- Developed and implemented remarketing campaign frameworks to enhance customer retention and acquisition.
- Created comprehensive performance dashboards and optimized SEO across the partner journey for improved visibility and conversions.
Cross-Functional Collaboration
- Managed and coordinated with cross-functional teams, including content, IT, data, UI/UX, legal, compliance, cybersecurity, and marketing, ensuring seamless execution and alignment with business goals.
Achievement:
Improved CTR, ad/keyword relevancy across multiple campaigns. Also provided tips to client on better landing page experience & branding to achieve search/social-media marketing optimization goal.
Reduced redundant daily ad spend for Microsoft and General Motors by optimizing their paid search and paid social campaigns.
Experience:
Achievement:
Achieved a 3X ROI for a newly launched Indian peanut butter client, building the campaign from scratch.
Successfully increased CTR by 10-15% and reduced CPC by 10-15% for nearly all clients(Both paid search & social).
Maintained all KPIs with the industry's average benchmarking standards.
Experience:
Achievement:
Managed a portfolio of 70+ accounts, overseeing budget allocation of $0.4–$0.5 million per month across Google Ads, Bing Ads, Facebook Ads, and Instagram Ads in the first quarter.
Recognized for performance and promoted to lead 10–12 core accounts with end to end digital marketing responsibilities.
Experience:
Achievement:
Successfully generated a business revenue of ₹3 lakhs ($3500) in a year by independently onboarding 16+ clients for digital marketing and theatre advertising.
Experience:
GPA/CGPA : 3.814/4
Passed with distinction (66.13%).
Completed HSC with 56.5%
Completed SSC with 83.45% + State level certificate in drama (5%).
SEM, PPC, SMO, SEO
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