Ajay Manohar Joshi

Biggest Achievement:

Successfully generated ₹400 crores ($46.5 million) in business from my product channel in 2024-2025, surpassing the target of ₹150 crores ($17 million) by nearly 2.7x.

Product Channel Link: https://partners.bajajfinserv.in/become-a-partner

Experience:

In 2 years led & developed several key products & functionalities:

• Led & developed business partner pre-onboarding product, gold loan product (end to end journey including case login, lead tracking & case tracking etc.), Search functionality for Bajaj Finance Partners portal.
• Developed remarketing campaign framework for complete partner portals.
• Created a comprehensive Overview Dashboard for partners, detailing statistics of the onboarding journey & marketing campaigns.
• Developed & integrated all financial calculators' functionalities with portal. Learned & Optimized SEO for the entire partner journey from pre- Onboarding (Non-Logged In), onboarding (Non-Logged In) to post-onboarding (Logged-in section).
• Planned & implemented multiple campaigns aimed at enhancing partner onboarding. Listing of partner onboarding web application on employee portals.
• Closure of legal agreement for Clevertap analytics. Implemented Google analytics & Clevertap integration to Pre-onboarding (Non-Logged In), Onboarding (Non-Logged In) & Partner Portal (Logged In) assets.
  
  Managed cross-functional team discussions for:
• Requirement gathering with business teams.
• Product inputs gathering & development discussions with product teams.
• IT solutioning & feasibility check with IT teams.
• Data feasibility checks with data teams.
• Framework development with UI/UX teams.
• User story creation.
• Content creation & proofreading with content teams.
• Collaboration with Data Science & Marketing teams for AEM/APIs & performance marketing initiatives.
• Partner & user engagement issues with engagement teams.
• Information security checks with Infosec.
• Compliance & legal compliance checks with Compliance & Legal teams, respectively.
• Ethical practices & data protection checks with Cyber Security teams.
• Also maintaining relationships with external teams & stakeholders to ensure project completion.
  

Created & published trackers for the cross-functional teams to ensure timely management of all processes, operations, development with deliverable quality.

Achievement:
Improved CTR, ad/keyword relevancy across multiple campaigns. Also provided tips to client on better landing page experience & branding to achieve search/social-media marketing optimization goal.
Reduced redundant daily ad spend for Microsoft and General Motors by optimizing their paid search and paid social campaigns.

Experience:

• Within a 1.10-year journey, handled various digital marketing projects through conceptual planning, schedule management & final implementation.
• Managed Google search, Bing/ Microsoft search ad-accounts for USA clients (Example: Microsoft, General Motors).
• Managed team engaged in SEM/SMO account management. Implemented highly successful digital strategies for various platforms/campaigns to attract customer attention/engagement till conversion.
• Monitored return on investment of search & social media marketing efforts. Further monitored & evaluated web analytics (SA360, Google analytics, Adobe cloud, in-house platforms) to assess campaign success, identify issues & make forward-thinking adjustments to maintain targets.
• Analyzed & reported search/social media marketing campaign results. Analyzed competitors on regular basis to stay ahead of competition.
• Managed relationships with high-profile clients & translated search marketing & social media needs into results-driven strategies.
• Evaluated weekly/monthly/quarterly/yearly performance statistics and used data to inform future strategies.

Achievement:

Achieved a 3X ROI for a newly launched Indian peanut butter client, building the campaign from scratch.

Successfully increased CTR by 10-15% and reduced CPC by 10-15% for nearly all clients(Both paid search & social).

Maintained all KPIs with the industry's average benchmarking standards.

Experience:

• For a period of 9 months, acted as main point of contact for client, internal departments & management for all paid search & social media campaign needs.
• Got experience of handling Indian & Australian clients within startup environment.
• Periodically audited paid search PPC campaigns, social media campaigns (E.g., auction report, CTR, ad/keyword relevancy, landing pages & bounce rates) towards conversion rate optimization (CRO).
• Collaborated with internal teams on cross-channel campaign to optimum utilization of digital landscape.
• Successfully led 34 clients of Google search, Microsoft search, Facebook ads, Instagram ads, Twitter ads (1-2 clients), LinkedIn ads (3-4 clients) & Amazon ads (2-3 clients) from planning strategy, execution till reporting.

Achievement:

Managed a portfolio of 70 accounts, overseeing budget allocation of $0.4–$0.5 million per month across Google Ads, Bing Ads, Facebook Ads, and Instagram Ads in the first quarter.
Recognized for performance and promoted to lead 10–12 core accounts with end to end digital marketing responsibilities.

Experience:

• As PPC Analyst at Yael Consulting Pvt. Ltd., got 2 years of core experience in Digital Marketing (worked with founder members).
• Here, learned the basics of Google ads, Bing ads, Facebook ads, Instagram ads & also some tools examples: HubSpot, Ibex campaign management, Google analytics etc. for USA clients.
• From on-boarding clients, strategy planning, budget management, campaign creation, audience targeting to execution, analysis & reporting, I learned a lot here.
• Got working knowledge of Google analytics setup, conversions tracking, pixel/tags creations, optimization, integrations, segmentation, & attribution modelling.
• Learned excel skills E.g., Pivot tables, Vlookups, Sumifs, concatenate & chart building etc.
• Gained expertise in managing end-to-end responsibilities for digital marketing across multiple clients.

Achievement:

Successfully generated a business revenue of ₹3 lakhs ($3500) in a year by independently onboarding 16+ clients for digital marketing and theatre advertising.

Experience:

• 1 year of experience in theater advertising & marketing as direct sales associate for the PAN India region.
• Began planning my own E-commerce business in 12th grade (2012) for 20 different fields.
• I thoroughly researched it for four years & planned it.
• I've put down all my plans in writing. However, due to financial constraints decided to use my skills, strategies, talent, techniques, expertise & knowledge for those who hire me.
• Learned myself website development (both technical & non-technical), marketing strategies, advertising campaign plans, legal procedures, accounting & finance planning, search/social media marketing, & many other topics.