Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
Ajay Manohar Joshi

Ajay Manohar Joshi

Product Marketing Manager
Pune,MH

Summary

Self-motivated & quick learner with 8 years of core experience in product marketing & digital marketing (PPC, SEM, SMO) domains. Also, successful in implementing analytical tools & evaluating the marketing campaigns results in plan/adjust/implement strategies & monitor/achieve goals using core knowledge of digital marketing (paid search / paid social) & analytical tools.

With the current employer started a journey in SEO , IT product management (30% weightage) in addition to the paid digital marketing.

Have experience of team & agency handling. Also have experience in client facing roles.

Furthermore as exploration, holds knowledge about trading/stock market (Equity, Commodity, Currency, Crypto) (India & US markets).

Always hungry for the growth of clients, organization & myself.

Overview

8
8
years of professional experience
17
17
years of post-secondary education

Work History

Senior Product Marketing Manager

Bajaj Finance Ltd.
04.2023 - Current

Key Deliverables:

Revenue Growth and Business Impact
- Successfully onboarded 5000+ partners through digital channels & generated ₹700 crores ($81 million) in business in 2023-2025, exceeding the target by 3.7x.

Product Leadership and Development
- Additionally led and developed critical products and functionalities, including business partner pre-onboarding products, gold loan products, search functionalities, and financial calculators for driving customer engagement and business growth.

Strategic Marketing and Analytics
- Developed and implemented remarketing campaign frameworks to enhance customer retention and acquisition.
- Created comprehensive performance dashboards and optimized SEO across the partner journey for improved visibility and conversions.

Cross-Functional Collaboration
- Managed and coordinated with cross-functional teams, including content, IT, data, UI/UX, legal, compliance, cybersecurity, and marketing, ensuring seamless execution and alignment with business goals.

1D - Senior Process Specialist

Paragon Digital Services (Dentsu International)
07.2021 - 04.2023

Achievement:
Improved CTR, ad/keyword relevancy across multiple campaigns. Also provided tips to client on better landing page experience & branding to achieve search/social-media marketing optimization goal.
Reduced redundant daily ad spend for Microsoft and General Motors by optimizing their paid search and paid social campaigns.

Experience:

  • Within a 1.10-year journey, handled various digital marketing projects through conceptual planning, schedule management & final implementation.
  • Managed Google search, Bing/ Microsoft search ad-accounts for USA clients (Example: Microsoft, General Motors).
  • Managed team engaged in SEM/SMO account management. Implemented highly successful digital strategies for various platforms/campaigns to attract customer attention/engagement till conversion.
  • Monitored return on investment of search & social media marketing efforts. Further monitored & evaluated web analytics (SA360, Google analytics, Adobe cloud, in-house platforms) to assess campaign success, identify issues & make forward-thinking adjustments to maintain targets.
  • Analyzed & reported search/social media marketing campaign results. Analyzed competitors on regular basis to stay ahead of competition.
  • Managed relationships with high-profile clients & translated search marketing & social media needs into results-driven strategies.
  • Evaluated weekly/monthly/quarterly/yearly performance statistics and used data to inform future strategies.

Senior PPC Analyst

Rockreach Ventures
10.2020 - 06.2021

Achievement:

Achieved a 3X ROI for a newly launched Indian peanut butter client, building the campaign from scratch.

Successfully increased CTR by 10-15% and reduced CPC by 10-15% for nearly all clients(Both paid search & social).

Maintained all KPIs with the industry's average benchmarking standards.

Experience:

  • For a period of 9 months, acted as main point of contact for client, internal departments & management for all paid search & social media campaign needs.
  • Got experience of handling Indian & Australian clients within startup environment.
  • Periodically audited paid search PPC campaigns, social media campaigns (E.g., auction report, CTR, ad/keyword relevancy, landing pages & bounce rates) towards conversion rate optimization (CRO).
  • Collaborated with internal teams on cross-channel campaign to optimum utilization of digital landscape.
  • Successfully led 34+ clients of Google search, Microsoft search, Facebook ads, Instagram ads, Twitter ads (1-2 clients), LinkedIn ads (3-4 clients) & Amazon ads (2-3 clients) from planning strategy, execution till reporting.

PPC Analyst

Yael Consulting
07.2018 - 06.2020

Achievement:

Managed a portfolio of 70+ accounts, overseeing budget allocation of $0.4–$0.5 million per month across Google Ads, Bing Ads, Facebook Ads, and Instagram Ads in the first quarter.
Recognized for performance and promoted to lead 10–12 core accounts with end to end digital marketing responsibilities.

Experience:

  • As PPC Analyst at Yael Consulting Pvt. Ltd., got 2 years of core experience in Digital Marketing (worked with founder members).
  • Here, learned the basics of Google ads, Bing ads, Facebook ads, Instagram ads & also some tools examples: HubSpot, Ibex campaign management, Google analytics etc. for USA clients.
  • From on-boarding clients, strategy planning, budget management, campaign creation, audience targeting to execution, analysis & reporting, I learned a lot here.
  • Got working knowledge of Google analytics setup, conversions tracking, pixel/tags creations, optimization, integrations, segmentation, & attribution modelling.
  • Learned excel skills E.g., Pivot tables, Vlookups, Sumifs, concatenate & chart building etc.
  • Gained expertise in managing end-to-end responsibilities for digital marketing across multiple clients.

Entrepreneur/Digital Marketing Freelancer

Enspiration E-commerce Pvt. Ltd.
07.2017 - 07.2018

Achievement:

Successfully generated a business revenue of ₹3 lakhs ($3500) in a year by independently onboarding 16+ clients for digital marketing and theatre advertising.

Experience:

  • 1 year of experience in theater advertising & marketing as direct sales associate for the PAN India region.
  • Began planning my own E-commerce business in 12th grade (2012) for 20 different fields.
  • I thoroughly researched it for four years & planned it.
  • I've put down all my plans in writing. However, due to financial constraints decided to use my skills, strategies, talent, techniques, expertise & knowledge for those who hire me.
  • Learned myself website development (both technical & non-technical), marketing strategies, advertising campaign plans, legal procedures, accounting & finance planning, search/social media marketing, & many other topics.

Education

PG - Global Business Management

Golden Gate University, San Francisco, California (Remote)
08.2023 - 04.2024

GPA/CGPA : 3.814/4

Bachelor of Engineering - Electronics & Telecommunications

Savitribai Phule Pune University, Pune, India
05.2012 - 05.2017

Passed with distinction (66.13%).

HSC - Science

Indrayani Mahavidyala, Pune, India
05.2010 - 05.2012

Completed HSC with 56.5%

SSC - Semi-English

Saraswati Vidya Mandir
05.2001 - 05.2010

Completed SSC with 83.45% + State level certificate in drama (5%).

Skills

SEM, PPC, SMO, SEO

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Additional Information

  • Ideal student at the school & college.
  • Awarded as the best anchor of the college.
  • National, State level prizes for acting.
  • More than 30 certifications of winner & participant for different activities such as story narration, oratory task, running, essay writing & much more.
  • Participant of district level chess competition.
  • Participant of district level badminton competition.
  • Worked as NSS student and CR during school & college.

Certification

Google Ads Search Certification

Timeline

Golden Gate University - PG, Global Business Management
08.2023 - 04.2024
Senior Product Marketing Manager - Bajaj Finance Ltd.
04.2023 - Current
1D - Senior Process Specialist - Paragon Digital Services (Dentsu International)
07.2021 - 04.2023
Senior PPC Analyst - Rockreach Ventures
10.2020 - 06.2021
PPC Analyst - Yael Consulting
07.2018 - 06.2020
Entrepreneur/Digital Marketing Freelancer - Enspiration E-commerce Pvt. Ltd.
07.2017 - 07.2018
Savitribai Phule Pune University - Bachelor of Engineering, Electronics & Telecommunications
05.2012 - 05.2017
Indrayani Mahavidyala - HSC, Science
05.2010 - 05.2012
Saraswati Vidya Mandir - SSC, Semi-English
05.2001 - 05.2010
Ajay Manohar JoshiProduct Marketing Manager