Ajay Kamath
Sr. Director - Global Delivery
Mysuru
Summary
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
- 17+ years of End to End Digital marketing (Ad Operations, Email Marketing, Social Media Marketing, Database Marketing, Social Media Marketing, SEO, SEM, End to End digital Marketing)
- Lean Six Sigma Black Belt Certified.
- 14+ years of Ops/Team Management
- Solid experience with various Strategies on Hiring, Onboarding, Process development
- ISO/ISMS Internal Auditor.
- Largest team size managed had 500+ members working across Digital Marketing channels
Overview
18
18
years of professional experience
4
4
years of post-secondary education
15
15
Certifications
4
4
Languages
Work History
Sr. Director – Global Delivery
iSOCRATES LLC
Mysuru
06.2022 - Current
- Heading Global Delivery, Practice leading and Marketing Teams
- Head of Strategy for Global delivery, P&L and Process excellence
- Heading Lead gen activities for the organization, involved in Sales and Marketing planning and execution
- Strategic owner of team and Performance Management
- Efficient usage of resources and Automation
- Capacity Planning and Resource Forecast
- Work Force Management & Bench Management
- Cross skilling resources across different teams
- Define and implement employee strategies
- Develop and maintain Skill DB
- Hiring & Retention strategies
- Define & Drive Time and Task Benchmark
- Talent Management
- Knowledge Retention and Management
- Onboarding Framework and Implementation (100% successful onboarding)
- Responsible for P&L
- Cost reduction strategies
- Growth Planning and Employee retention strategies
- Campus to corporate connect programs - Campus/Off campus strategies and connects
- Heading CSR Initiatives
- CISO for SOC 2 and built documents and processes from scratch
- Heading training initiatives.
Director
Kinesso
05.2021 - 05.2022
- Heading Ops Management
- Team and Performance Management
- Efficient usage of resources and Automation
- Resource Forecast
- Bench Management
- Cross skilling resources across different teams
- Work Force Management
- Define and implement employee strategies
- Develop and maintain Skill DB
- Hiring & Retention strategies
- Coordinate hiring and develop hiring Strategies
- Develop training modules
- Work with Media and onshore Team
- Define & Drive Time and Task Benchmark
- Talent Management
- Knowledge Retention and Management
- Client Profitability
- Client Account Management
- Onboarding
- Responsible for P&L
- Cost reduction strategies
Head
Theorem India Pvt Ltd
10.2020 - 04.2021
- Client Delivery, Ops Strategy & Transformation, Profitability
- Resource Management
- Client Account Management
- Onboarding
- Responsible for P&L for Org
- Cost reduction strategies
- Define and implement employee strategies
- Develop and maintain Skill DB for Organization
- Define hiring strategies
- Coordinate hiring and develop hiring Strategies
- Develop training modules
- Manage Internal Job postings
- Define Utilization at org level and monitor it
- Efficient usage of resources
- Resource Forecast
- Bench Management
- Cross skilling resources across different teams
- Work Force Management
- Work with Sales
- Define & Drive Time and Task Benchmark
- Defining Department Governance
- Talent Management
- Knowledge Retention
- Exec report for CEO, CFO and COO
- Group Vertical Head – Ops Strategy
Sr. Group Delivery Manager
Theorem India Pvt Ltd
04.2019 - 09.2020
- Responsible for P&L for Org
- Cost reduction strategies
- Client Profitability
- Client Account Management
- Define and implement employee strategies
- Develop and maintain Skill DB for Organization
- Maintain Client Profitability reports
- Providing smooth onboarding experience for clients
- Define hiring strategies
- Coordinate hiring and develop hiring Strategies
- Develop training modules
- Manage Internal Job postings
- Define Utilization at org level and monitor it
- Efficient usage of resources
- Bench Management
- Cross skilling resources across different teams
- Work Force Management
- Forecast resource needs and maintain better order to cash
- Work with Sales
- Define & Drive Time and Task Benchmark
- Develop Exec reports and present to the Exec team with insights, – Digital Marketing at Theorem
Associate Manager
Theorem India Pvt Ltd
04.2018 - 04.2019
- Managing 2 Delivery Managers
- Responsible for budgeting and ROI
- Guiding Associate Delivery Managers and Delivery Managers towards the goal
- Driving the group of 300+ team members as a Domain Head
- Heading Resource Manager Group for Theorem
- Strategizing the goals for the group
- Representing the Handling Clients management
- Responsible for quality delivery
- Onboarding new clients and Organic Growth
- Managing teams with Programmatic, RTB
- Responsible for P&L analysis
- Managing Digital Marketing Life cycle teams
- Responsible to build Strategies for Ad Operations
- Responsible to build strong relationships with the clients, onshore
- Proposing Solutions per the client needs on Digital Marketing services
- Responsible for Up-selling and cross selling
- Managing Web & Data analytics teams
- Managing a small group of engagement managers working across different locations
- Responsible to identify and implement Goals for the group
Group Delivery Manager
Theorem India Pvt Ltd
04.2016 - 03.2018
- Guiding Associate Delivery Managers towards the goals
- Driving the group of 250+ team members as a Domain Head
- Also working as Resource Manager for Theorem
- Strategizing the goals for the group and responsible for ROI
- Representing the Handling Clients management
- Responsible for quality delivery
- Onboarding new clients
- Managing teams with Programmatic, RTB
- Responsible for P&L analysis
- Managing Digital Marketing Life cycle teams
- Responsible to build Strategies for Ad Operations
- Responsible to build strong relationships with the clients, onshore
- Proposing Solutions per the client needs on Digital Marketing services
- Responsible for Up-selling and cross selling
- Managing a small group of engagement managers working across different locations
Operations Manager
Theorem India Pvt Ltd
08.2015 - 03.2016
- Responsible to run operations (more than 200 people)
- Responsible to propose budget for the teams
- Handling Clients management
- Responsible for quality delivery
- Managing teams that are handling Trafficking, Optimization, Site QA, IO Creation, Reporting
- Responsible for P&L analysis
- Responsible for onboarding new accounts
- Responsible to drive different modules as necessary
- Managing end to end campaign management teams
- Vertical Head for Ad Operations
- Responsible to build Strategies for Ad Operations
- Responsible to build strong relationships with the clients, onshore
- Responsible to pitch in for New sales
- Managing Vertical budget efficiently
- Managing organic and new sales
Associate Manager - Star Client Group
Theorem
Mysore
11.2012 - 07.2015
- Consisting of 150+ members, responsible for onshore – offshore relationship
- Handled Clients management
- Responsible for quality delivery
- Managed teams that are handling Trafficking, Optimization, Site QA, IO Creation, Reporting
- Dedicated team of campaign managers to handle end to end Digital Ads campaign management
- Responsible to manage teams working for Advertisers, Publishers, Mobile and Ad Networks
- Managed teams working for DSP & SSP
- A small team working on RTB
- Manage team budgets based on requirements of the team
- Supervise the team consisting of Sr
- Team Lead, Team Lead, Team Coordinator, QAA, Campaign Managers, Campaign Specialists and Client service analysts
- In charge of hiring and review normalization for his respective operational unit
- Responsible for final decision in selection and recruitment of new employees
- Handle all escalations both from clients and within the operational unit
- Assist the Sales team in business development
- Guide, motivate, mentor and create Leaders out of Team Members
- Coordinate with the teams, in reassigning priorities when matters are escalated by the clients
- Maintain open line of communication with customers; management and members
- ManagedDigital Marketing Operations for the largest client of Theorem
- Handle client escalations directly if required
- Ensure constant improvement initiatives are taken for both internal and external customers
- Guide the team in formulating new processes and systems to ensure continuous improvement
- Performance Management
- Facilitated the trainings
- Made salary recommendations based on current market trends
- On-boarding new projects
- In charge of the strategic management of Ad operation unit
- Assist the Sales team in business development
- Identified and implemented process improvements
- Initiated and implemented new plans to reduce buffers, improving the quality
Senior Team Lead
Theorem India Pvt Ltd
09.2010 - 10.2012
- Managed team consists of BSAs and Production Analysts (32 members’ team)
- Key point of contact for onshore offshore relationship
- Recruiting suitable candidates for BSA and PA roles
- Handled escalations, issues for the team
- Mitigation plans were provided for all of them
- Assist the Sales team in business development
- Performance Management
- Facilitating the trainings
- On-boarding new projects
- Guide, motivate, mentored Team Members
- Coordinate with the team, in reassigning priorities when matters are escalated by the clients
- Involved in Process improvements
- Guide the team in formulating new processes and systems to ensure continuous improvement
- More importance given for documenting the processes
- Responsible person to put backup plan in place
- Project management
Team Lead Business Analyst & Digital Marketing operations at Theorem Company
Theorem India Pvt Ltd
03.2009 - 08.2010
- Handled 9 processes (Ad Ops, Email Marketing, DB Development, creative development, QAA, lead rating, Inbound marketing, Web Analytics and reporting) along with business analyst teams
- End to end Digital Advertising campaign management
- Coordinated many activities in the vertical
- On-boarded new projects
- Trained onshore contacts various occasions on specific tasks through Web-ex/goto meeting
- Interviewed many job aspirants and hired best people among them
- Trained team members of the vertical on different processes
Team Lead
Theorem India Pvt Ltd
10.2007 - 02.2009
- Digital Marketing Operations at Theorem, Handled DB team along with Email deployment teams
- Post deployment activities were taken care of using DB team
- Adhoc DB requests
- Responsible for onshore offshore relationship
- Received many appreciations from onshore for the support provided
Database Developer
Theorem India Pvt Ltd
11.2006 - 10.2007
- Responsible for generating reports for post deployment analysis, data segmentation, import/exporting data.
Campaign Management Specialist
Theorem India Pvt Ltd
11.2005 - 10.2006
- Responsibilities includes creating Dynamic/Static Email campaigns, lists, editing the HTML creative, URL hiding, URL redirection
- Campaign analysis, customer targeting, deployment
Education
MSc - Information Technology
KSOU
01.2010 - 04.2012
E-MBA - undefined
01.2008 - 04.2009
Strategic Chief Marketing Officer Program - Digital Marketing And Strategic Ops Management
IIM - R
Raipur 06.2023 - Current
Skills
Collaborative Leadership
Process Excellence
Practice Operations Management
Team building abilities
Issues resolution
Operations management
Budgeting
Strategic planning
Project / Program Management
Contract Management
Negotiation
P&L Management
Client Management
Practice Leadership
Hiring Strategies
Employee Retention
Accomplishments
- Maintained the Team attrition <=6%
- E-Sat Survey has been maintained above 96% since 2013
- C-Sat Survey >90% maintained all the times
- Developed Resource Management Framework and managing that group
- On-boarded 42 projects from the scratch successfully
- Connected with NGOs and Universities and contributing to
Certification
Strategic Management - Copenhagen Business School
Additional Information
● Atal Achiever Award - 2022
● Best Digital Leader Award - 2022
● Best Manager Award in 2016
● CEO Club Award in 2015
● Won Best Associate Manager of the year Award in 2014
● Won best team lead award consecutively in 2008 and 2009
Awards and Recognitions
Major Accomplishments:
● Successfully onboarded one of the programs for Google by working at their Head Quarters (Mountain View, CA)
● Developed Early warning systems to identify hiccups in Ops management and Client Management
● Initiated and implemented Skill Matrix and Time task study
● Efficient backup management and knowledge transition plan defined
● Maintained Team attrition <=6%
● E-Sat Survey has been maintained above 95% since 2013
● C-Sat Survey >90% maintained all the times
● Developed Resource and Bench Management Framework and managed that group
● On-boarded 150+ accounts/projects from scratch
● Connected with NGOs and Universities and contributing back to society by prepping them job ready
Timeline
Strategic Chief Marketing Officer Program - Digital Marketing And Strategic Ops Management
IIM - R
06.2023 - Current
Sr. Director – Global Delivery
iSOCRATES LLC
06.2022 - Current
Director
Kinesso
05.2021 - 05.2022
Head
Theorem India Pvt Ltd
10.2020 - 04.2021
Sr. Group Delivery Manager
Theorem India Pvt Ltd
04.2019 - 09.2020
Associate Manager
Theorem India Pvt Ltd
04.2018 - 04.2019
Group Delivery Manager
Theorem India Pvt Ltd
04.2016 - 03.2018
Operations Manager
Theorem India Pvt Ltd
08.2015 - 03.2016
Associate Manager - Star Client Group
Theorem
11.2012 - 07.2015
Senior Team Lead
Theorem India Pvt Ltd
09.2010 - 10.2012
MSc - Information Technology
KSOU
01.2010 - 04.2012
Team Lead Business Analyst & Digital Marketing operations at Theorem Company
Theorem India Pvt Ltd
03.2009 - 08.2010
E-MBA - undefined
01.2008 - 04.2009
Team Lead
Theorem India Pvt Ltd
10.2007 - 02.2009
Database Developer
Theorem India Pvt Ltd
11.2006 - 10.2007
Campaign Management Specialist
Theorem India Pvt Ltd
11.2005 - 10.2006