AJAY KHAR
Faridabad
Summary
Accomplished business development expert with two decades of experience in sales, marketing, and team management. Demonstrated ability to increase revenue through strategic planning and market analysis. Strong background in managing sales operations and fostering relationships with key clients to drive business growth. Proficient in streamlining processes to enhance operational performance and achieve targets.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Regional Manager-OEM Business
Shell India Markets Pvt Ltd
Gurgaon
01.2022 - Current
- Developed and implemented effective sales strategies, driving revenue growth in Agri and Construction OEM sectors.
- Identified new customer segments to expand the customer base and increase market share.
- Built and maintained strong relationships with key clients and industry stakeholders.
- Conducted thorough market research to uncover trends, customer needs, and business opportunities.
- Monitored competitor activities and market dynamics to stay competitive in evolving landscapes.
- Analyzed market data and customer feedback to generate insights for strategic decision-making.
- Executed comprehensive business development plans to capitalize on growth opportunities.
- Collaborated with internal teams to align strategies and ensure operational efficiency.
- Managing and leading a team of area sales managers across India.
Entrepreneurship Journey
Sampark Global Logisitcs Pvt Ltd
Delhi
03.2020 - 12.2021
- Successfully navigating the challenges of entrepreneurship in Logistics Sector from concept development and business planning to achieve revenue growth.
- Demonstrated strong leadership, adaptability and innovation in a dynamic entrepreneurial environment.
Manager–OEM, Industrial & HD Business
Castrol India Ltd
Delhi
07.2012 - 02.2020
- Improved market penetration by identifying and networking with channel partners across India.
- Handled direct sales of lubricants to automotive, heavy-duty, agricultural, and construction OEMs.
- Developed and executed strategic plans for accounts, driving alignment with overall business objectives.
- Monitored sales activities of channel partners, evaluating performance to enhance operational success.
- Pursued new business opportunities within existing accounts through targeted upselling strategies.
- Negotiated terms and contracts with customers, fostering mutually advantageous relationships.
- Collaborated closely with internal teams to guarantee timely product delivery and service quality.
- Provided regular analysis of sales performance, utilizing metrics for continuous improvement recommendations.
Deputy Manager - OEM Sales
Nippon Audiotronix Ltd
Noida
09.2009 - 06.2012
- Managed relationships with On Highway and Off Highway OEMs across India.
- Conducted market analysis to identify business opportunities in passenger car and commercial vehicle segments.
- Identified potential customers and projects to facilitate business growth.
- Steered business development initiatives for both existing and new projects.
- Expanded customer base to drive overall business growth.
- Delivered product presentations, sent quotations, and negotiated contracts to secure projects.
- Coordinated with Engineering, Testing, Quality, and Purchasing departments for project execution.
- Acquired customer approvals for Letters of Intent, Purchase Orders, and related documents.
Assistant Manager- OEM Sales (BD)
Asahi India Glass Ltd
Gurgaon
04.2007 - 08.2009
- Prepared business forecasts for current and next five years, influencing pricing and strategic decisions.
- Planned and monitored project schedules to ensure seamless supply chain operations for customers.
- Oversaw accounts, collections, and recoveries to maintain effective credit control management.
- Generated RFQs and responses while managing post-quotation follow-ups and reviews.
- Conducted SWOT analysis of competitors to enhance operational efficiency and market share.
GET- OEM Sales & Marketing
Technico Industries Ltd
Gurgaon
03.2004 - 03.2007
- Focused on generating sales and business within stipulated time frames through O.E. marketing.
- Managed costing and price negotiations with customers, coordinating with engineering and production for PPAP development.
- Addressed customer quality complaints and participated in regular customer audits.
- Secured outstanding payments while maintaining account reconciliation with the accounts department.
- Facilitated correspondence with customers regarding technical and commercial issues.
- Ensured timely delivery by tracking company performance and monitoring resources for 100% on-time deliveries.
- Conducted budgeting and market research activities to support strategic initiatives.
Education
Post-Graduate Certificate - Marketing Management
Indira Gandhi National Open University
New Delhi 08-2008
Bachelor of Engineering - Mechanical
North Maharashtra University
Pune, Maharashtra 07-2003
12th -
J&K Board of School Education
Jammu, J&K 06-1998
10th -
J&K Board of School Education
Jammu, J&K05-1996
Skills
- B2B sales and business development
- People management
- Key account management
- Strategic vision and development
- Market research and analysis
- P&L management
- Customer relationship management
- Cross-functional collaboration
- Decision-making
Languages
- English
- Hindi
- Kashmiri
- Punjabi
Personal Information
- Date of Birth: 04/15/80
- Marital Status: Married
Affiliations
- Badminton doubles player with a lot of accolades under my belt
- Won the intercompany trophies in a cricket match
- Past general secretary and treasurer of RWA Society
Accomplishments
- Winner of the 2024 Asia Pacific Champion League Award for winning new business from a global key OEM account, having an annual volume potential of 4.0 million liters and revenue of 200 million
- Awarded Best of the Best Regional Manager for the APAC region in the year 2024
- Secured a large construction OEM business with an annual volume of 1.0 million liters in June 2023
- Successfully won Agri OEM business with an annual volume of 0.7 million liters in Mar '23
- Leveraged digital, services, and decarbonization offers to penetrate the core lubricant business of a big OEM construction customer, resulting in incremental premium sales of 25K USD, a 100KW solar plant set up at their office facility (110 tons CO2 reduction), and 6K USD from Shell Remote Sense
- Received the prestigious Yellow Bull Energy Award in recognition of exceptional achievements in new business development in the year 2022
- Certificate of achievement for the People, HSSE, and Sustainability Team Award for the new business from one of the largest OEM construction customers in 2024
Certification
- Enhance your potential, leadership training
- Key account management
- Pricing and negotiation
- Sales operation
- Finance and budgeting
- Channel management
Timeline
Regional Manager-OEM Business
Shell India Markets Pvt Ltd
01.2022 - Current
Entrepreneurship Journey
Sampark Global Logisitcs Pvt Ltd
03.2020 - 12.2021
Manager–OEM, Industrial & HD Business
Castrol India Ltd
07.2012 - 02.2020
Deputy Manager - OEM Sales
Nippon Audiotronix Ltd
09.2009 - 06.2012
Assistant Manager- OEM Sales (BD)
Asahi India Glass Ltd
04.2007 - 08.2009
GET- OEM Sales & Marketing
Technico Industries Ltd
03.2004 - 03.2007
Post-Graduate Certificate - Marketing Management
Indira Gandhi National Open University
Bachelor of Engineering - Mechanical
North Maharashtra University
12th -
J&K Board of School Education
10th -
J&K Board of School Education
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