Summary
Overview
Work History
Education
Skills
Websites
Timeline
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AJAY KUMAR

AJAY KUMAR

Gurgaon

Summary

Dynamic marketing leader with a proven track record at Z1 Tech, driving over $500K in monthly media spend and achieving 20% ROI through AI-driven campaign optimization. Expert in Google Ads and Meta advertising, complemented by strong leadership and strategic planning skills, fostering cross-functional collaboration to accelerate revenue growth in competitive markets.

Overview

13
13
years of professional experience

Work History

Director - Performing Marketing

Z1 Tech
Gurgaon
03.2021 - Current
  • Oversaw a high-performing team of 15 managing Google Ads, Meta, Microsoft Ads, and native platforms.
    Directed over $500K in monthly media spend to maximize campaign effectiveness.
    Leveraged AI-driven tools to optimize CPC, CPI, CPL, and CPA across campaigns.
    Accelerated campaign execution, enhancing efficiency and achieving over 20% ROI.
    Drove scalable revenue growth in United States, Tier-1 markets, and APEC region.

AM - SEM

Faremart INC
Gurgaon
01.2018 - 01.2021
  • Built and scaled paid promotion strategies for a travel portal, driving bookings and revenue.
  • Managed five performance marketers to optimize Meta and Google Ads campaigns effectively.
  • Owned comprehensive planning, execution, and optimization to enhance conversion efficiency.
  • Enhanced engagement rates through strategic ad management, achieving aggressive growth targets.

Team Lead

Trip Brands LLC
Kochi
01.2017 - 01.2018
  • Led multiple specialized teams across Meta and Google Ads, improving campaign efficiency, conversion quality, and cost performance through structured experimentation and data-led decision-making.

AM - Online Marketing

Realfinity
Gurgaon
01.2013 - 01.2017
  • Drove B2B lead generation for business centers, online leasing services, and commercial real estate projects through high-intent Google Ads strategies, optimizing search, geo-targeting, and conversion funnels to improve lead quality and cost efficiency.

Education

B.Tech - Information Technology

Sachdeva Institute of Technology
01.2012

Skills

  • Google Ads and Meta advertising
  • TikTok and DV360 marketing
  • Native advertising strategies
  • Media buying expertise
  • AI tools and campaign optimization
  • Leadership and communication skills
  • Cross-functional collaboration
  • Strategic planning

Timeline

Director - Performing Marketing

Z1 Tech
03.2021 - Current

AM - SEM

Faremart INC
01.2018 - 01.2021

Team Lead

Trip Brands LLC
01.2017 - 01.2018

AM - Online Marketing

Realfinity
01.2013 - 01.2017

B.Tech - Information Technology

Sachdeva Institute of Technology
AJAY KUMAR