AJAY KUMAR
LUDHIANA
Summary
Dynamic sales professional with extensive experience in business development and market analysis. Known for cultivating client engagement and driving sales growth, consistently exceeding targets and delivering tailored solutions to meet diverse customer needs.
Overview
3
3
Languages
1
1
Certification
13
13
years of professional experience
Work History
SENIOR PRIORITY MANAGER
AGEAS FEDERAL LIFE INSURANCE CO LTD
05.2026 - Current
- Recruited and hired staff for organisational vacancies and enforced consistent policies across workforce.
- Coordinated strategic plans for administrative services management and optimisation to best use available resources.
- Monitored staff performance and developed improvement plans.
- Developed and delivered comprehensive training programmes, improving team skills and performance.
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction.
PROMOTED AS CHIEF TERRITORY MANAGER
ADITYA BIRLA SUN LIFE INSURANCE CO LTD
10.2025 - 04.2026
- Managed leaders and their teams effectively.
- Supervised a self-recruited team of individual point of contact for 32 PO, 2 IMF and 2 Broker.
- Maintained strong relationships with all channel partners while achieving business of 1.32 crore in financial year 2025-26 and also Create 1 MDRT as of now .
- Understood needs of channel partners, advisors, and customers to provide tailored solutions .
- Conducted seminars with partners at corporate gatherings to share insights on financial needs.
- Provided regular updates to senior management on territory performance challenges and strategic opportunities.
- Developed and delivered comprehensive training programmes, improving team skills and performance.
- Conducted performance reviews, identifying areas for development and rewarding high achievers.
- Advised senior management on facilities needs and delivered ongoing operational support.
- Recruited and hired staff for organisational vacancies and enforced consistent policies across workforce.
Senior Territory Manager
ADITYA BIRLA SUN LIFE INSURANCE CO LTD
08.2024 - 09.2025
- Assisted in crafting business plans to support revenue generation and growth.
- Facilitated long-term agreements through effective negotiation techniques.
- Contributed to planning and development of strategies aimed at boosting sales and expanding territories.
- Supported the establishment of new business partnerships to enhance customer acquisition and revenue generation.
- Aided in the execution of go-to-market strategies for new products and services to meet sales objectives.
- Identified cross-selling opportunities by analysing customer needs continuously.
Business Development Manager
AXIS MAX LIFE INSURANCE CO LTD
11.2022 - 08.2024
- Maintained strong relationships with all channel partners while achieving business of 2.1 crore in financial year 2023-24 and also Create 1 COT 1 MDRT . .
- Developed and maintained relationships with key clients to secure repeat business and loyalty.
- Facilitated analysis of market trends and customer feedback to drive product development and strategic positioning.
- Cultivated strong relationships with high-profile clients to enhance business partnerships.
- Managed and organised sales forecasts while collaborating with the marketing team to align strategies.
- Monitored sales activities and analysed trends to identify opportunities for enhancement.
Business Development Manager
ICICI PRUDENTIAL LIFE INSURANCE CO LTD
06.2018 - 11.2022
- Assisted in developing business plans aimed at establishing revenue and growth.
- Facilitated long-term agreements through negotiation skills.
- Supported the creation of short-term and long-term goals for business team to achieve objectives.
- Aided in planning and developing strategies to increase sales, expand territories, and enhance market positioning.
- Contributed to the creation of marketing, sales, and promotional initiatives to drive revenue.
- Helped build new business partnerships to drive customer acquisition and generate revenue.
Sales and Customer Service Representative
BAJAJ FINSERV
03.2017 - 05.2018
- Managed accounts payable and receivables, raising invoices, reconciling accounts and processing cash transactions.
- Managed financial operations, including budgeting, forecasting, and financial reporting, to support business objectives.
- Managed cash flow to optimise liquidity and ensure availability of funds for operational needs.
- Reviewed and approved all financial transactions, maintaining strict control over expenditures.
- Coordinated with external auditors to facilitate annual audits, achieving clean audit reports.
Sales and Marketing Manager
RN HOLIDAYZ
09.2013 - 03.2017
- Managed financial operations, including budgeting, forecasting, and financial reporting, to support business objectives.
- Managed cash flow to optimise liquidity and ensure availability of funds for operational needs.
- Assisted in establishing business partnerships to support customer acquisition and revenue generation.
- Maintained strong relationships with existing customers by providing discount deals and loyalty rewards through email communications.
- Conducted competitor analysis to identify market opportunities and challenges, adapting strategies as necessary.
Education
Master of Business Administration - FINANACE AND MARKETING
Lovely Professional University
Phagwara, IN-PB2018
Bachelor of Business Administration - BACHELOR OF COMMERCE
Lovely Professional University
Phagwara, IN-PB2016
COMMERCE -
GOVT.SEN.SEC.MODEL SCHOOL PAU
Ludhiana, PB2013
GCSEs - MATRIC
GOVT.SEN.SEC.MODEL SCHOOL P.A.U
Ludhiana, PB2011
Skills
- Territory management
- Sales strategy development
- Salesforce proficiency
- Customer relationship management
- Business development
- Market analysis
- Client engagement
Certification
- Indian Industrial Financial Accounting, Makkar Institute, Ludhiana, Punjab, India, 2014
- Practical training of accounting and spoken English, Makkar Institute, Ludhiana, Punjab, India, 2013
Languages
Hindi
Punjabi
English
Hobbies and Interests
- Reading Newspaper
- Exploring on Sports like Cricket
- Travelling & Exploring New Places
Hobbies and interests
- Reading Newspaper
- Exploring on Sports like Cricket
- Travelling & Exploring New Places
Timeline
SENIOR PRIORITY MANAGER
AGEAS FEDERAL LIFE INSURANCE CO LTD
05.2026 - Current
PROMOTED AS CHIEF TERRITORY MANAGER
ADITYA BIRLA SUN LIFE INSURANCE CO LTD
10.2025 - 04.2026
Senior Territory Manager
ADITYA BIRLA SUN LIFE INSURANCE CO LTD
08.2024 - 09.2025
Business Development Manager
AXIS MAX LIFE INSURANCE CO LTD
11.2022 - 08.2024
Business Development Manager
ICICI PRUDENTIAL LIFE INSURANCE CO LTD
06.2018 - 11.2022
Sales and Customer Service Representative
BAJAJ FINSERV
03.2017 - 05.2018
Sales and Marketing Manager
RN HOLIDAYZ
09.2013 - 03.2017
Master of Business Administration - FINANACE AND MARKETING
Lovely Professional University
Bachelor of Business Administration - BACHELOR OF COMMERCE
Lovely Professional University
COMMERCE -
GOVT.SEN.SEC.MODEL SCHOOL PAU
GCSEs - MATRIC
GOVT.SEN.SEC.MODEL SCHOOL P.A.U