AJAY KUMAR SONI

Dynamic and result-oriented Sales & Marketing Professional with over 11+ years of expertise in business development, client relationship management, and team leadership across insurance, real estate, and automotive sectors. Adept at strategic planning, sales growth execution, and revenue maximization, consistently surpassing performance targets. Skilled in agent recruitment, training, and performance optimization, ensuring business expansion and enhanced service delivery. Strong ability to analyze market trends, track competitors, and develop effective sales strategies aligned with organizational goals. Known for building trust with stakeholders, fostering healthy business relations, and delivering exceptional customer satisfaction. Recognized with multiple awards and certifications for outstanding achievements in sales, leadership, and client engagement.

• Qualified for International Trip to Phuket for achieving 150% of JFM targets (Bajaj Allianz)
• Recognized in Excellence Category for recruitment and business performance within six months (Care Health)
• Multiple Certificates of Appreciation for outstanding performance (TATA AIG, Max Bupa)
• Achieved 300% target accomplishment and won Zonal Contest (Max Bupa)
• Awarded Rising Stars Award and promoted to Team Leader within six months (Maruti Suzuki)

• Branch Head, HDFC Life Insurance Co. Ltd., 2025-01-01, Present, Lead and drive sales performance through effective team management, recruitment, and training initiatives., Formulate and execute sales growth strategies, increasing revenue by targeting new business channels and deepening client relationships., Implement goal-oriented selling approaches, boosting sales confidence and productivity within the team., Conduct recruitment drives from multiple sources and ensure comprehensive product training., Expand client base by developing solutions that meet organizational and customer objectives., Monitor progress against strategic goals and ensure compliance with company standards.
• Senior Area Manager, Bajaj Allianz Life Insurance Co. Ltd., 2024-01-01, 2025-01-01, Spearheaded team-based business growth through recruitment, partner acquisition, and retention., Designed and delivered sales tools and training modules, enhancing the efficiency of insurance sales processes., Strengthened client partnerships by offering tailored solutions and maintaining high service standards., Led strategic plan execution, measuring performance against revenue targets., Enhanced team engagement and collaboration through innovative communication strategies.
• Assistant Manager, NoBroker Technology & Solution Pvt. Ltd., 2022-08-01, 2023-12-01, Managed business development activities to drive revenue growth and customer acquisition., Conducted team recruitment, training, and performance coaching to enhance sales outcomes., Established and maintained key client relationships, resulting in repeat business and referrals., Executed strategic milestones and ensured alignment with company objectives.
• Senior Channel Sales Manager, TATA AIG General Insurance Co. Ltd., 2020-10-01, 2022-07-01
• Assistant Business Development Manager, Care Health Insurance Co. Ltd., 2020-01-01, 2020-10-01
• Agency Manager, Max Bupa Health Insurance Co. Ltd., 2017-05-01, 2019-12-01
• Team Leader, Satya Automobiles (Maruti Suzuki), 2014-01-01, 2017-01-01

• Date of Birth: 10/04/1988
• Marital Status: Married