Ajay Mamgain

- [ ] Implement and oversee Marketo integration with third-party tools, ensuring seamless functionality and data flow.
- [ ] Enhance existing business processes related to Marketo and Salesforce, including lead routing optimization (utilizing lean data and outreach strategies) and refining lead scoring models through custom webhooks integration.
- [ ] Identify optimal marketing channels and target customer segments for campaigns, aligning strategies with organizational goals.
- [ ] Track and analyze key metrics using data from Marketo, Salesforce, Google Analytics 4 (360), Facebook, and LinkedIn, establishing a robust data pipeline in BigQuery.
- [ ] Develop and maintain LookerStudio dashboards to present data in a visually accessible format, enabling stakeholders to interpret insights easily and make informed decisions.

- [ ] Successfully managed a MarTech stack comprising over three SaaS clients within the financial services and technology sectors, concurrently overseeing a team of three members to ensure timely completion of tasks within each sprint cycle.
- [ ] Utilized data-driven hypotheses and A/B testing methodologies to identify opportunities for optimization across the campaign creation process, from inception to implementation, performance tracking, and iterative refinement.
- [ ] Collaborated closely with business stakeholders and interfacing system subject matter experts (SMEs) to comprehensively understand user stories and functional requirements, subsequently developing technical solutions and associated documentation that effectively addressed business needs.

- [ ] Utilize Sales and Marketing database data to conduct thorough prospect and customer analysis, enhancing our understanding of the target audience.
- [ ] Contribute to the execution of global demand campaigns, participating in all phases from target identification to post-campaign analysis and reporting.
- [ ] Employ Agile methodology to continuously identify and implement opportunities for business process improvement, collaborating with cross-functional teams and serving as a liaison between business units.
- [ ] Foster a culture of high performance by nurturing motivated, self-organizing, collaborative teams focused on delivering high-quality business solutions in each iteration.
- [ ] Monitor team performance and manage issue tracking and resolution using JIRA, ensuring progress remains on track.
- [ ] Translate business ideas into actionable solutions within Salesforce by developing custom objects, reports, fields, workflow rules, and data migration processes using tools such as Apex Data Loader and Demand Tool.
- [ ] Conduct thorough testing in sandbox and production environments, ensuring smooth deployment, and provide ongoing support to over 300 users across global offices.

- [ ] Conduct thorough analysis and extraction of pertinent insights from extensive datasets sourced from diverse channels, including historical RFP data from Cvent, web analytics data obtained from our external portal, and website logs.
- [ ] Perform in-depth analysis and visualization of RFPs (Requests for Proposals) sent by planners to Suppliers, synthesizing findings to generate comprehensive reports and dashboards tailored for the Sales Team's use. These resources serve as invaluable tools for Hotels and Event Management Companies to enhance their strategic decision-making processes.