Ajay Menon
Bangalore
Summary
A results-driven leader with 11+ years of expertise in E-Commerce and Quick-Commerce driving revenue growth through strategic brand partnerships, Ad Sales, and monetization initiatives. Excelled in problem-solving, communication, and adaptability, consistently delivering successful outcomes in dynamic, fast-paced environments.
Overview
13
13
years of professional experience
Work History
Associate Director
Pine Labs
BANGALORE
12.2023 - 06.2024
- Successfully led the sales and expansion of 100+ gift card brands on Amazon, driving the account to a remarkable monthly revenue of INR 900 million while optimizing operating profits for key brands.
- Led Cross-functional Collaborations with Amazon's product team to develop and implement innovative Gift Card features, enhancing customer satisfaction and boosting sales performance.
- Identified market opportunities & trends and expanded the gift card portfolio to new categories.
Manager, Strategy - Category Growth and Monetization
Dunzo
BANGALORE
08.2020 - 09.2023
- Led CXO-level engagements to onboard top FMCG brands, driving ancillary revenue growth through strategic monetization initiatives, optimized selection, and high-impact media campaigns to enhance customer engagement.
- Drove 3x topline sales, MoM, through targeted customer segment Ad campaigns based on data on the customer buying behavior and prior merchandising activities
- Besides 3x growth in topline, generated INR 150 Million in revenue in 3 years primarily through media campaigns and sampling activities
- Delivered an average 12% to 15% increase in overall market share for partner brands on the platform. Achieved 80% Brand retention for all monetization campaigns run on the platform
- Successfully launched renowned global brands such as Coca-Cola, Red Bull, HUL, RB, Mars Pets, and D2C Indian brands like The Whole Truth, RiteBite, Open Secret, Yogabar, Orion, NOTO to name a few brands cementing Dunzo as a preferred growth partner for top-tier FMCG players
- Built customer acquisition strategies for these brands, and drove execution by collaborating with cross-functional teams like product, marketing, and campaign ops teams
- Negotiated the TOT and onboarded the right merchants to scale the marketplace model
Manager - Growth, Monetization & Special Projects
Bounce
BANGALORE
07.2019 - 09.2020
- Responsible for generating ancillary revenue as part of the Monetization strategy
- Identified 3 ancillary revenue streams - i) Out of Home Marketing/Branding on customer assets, ii) Sampling, and iii) Customer Rewards & Recognition Program
- Generated INR 5.8 Million in Revenue in 5 months through channels mentioned above
Head of Sales (India, UAE)
Leverage Ed-Tech Private Limited
Dubai
06.2017 - 06.2018
- Leverage is an online Ed-tech platform/marketplace that offers higher education services that connect students to universities across the world
- Single thread owner for all aspects of Business Growth involving Market Research, Sales, Finance, and Operations in Bangalore & UAE
- Generated INR 1.2 Million in 8 months and 50k AED in Revenue in 4 months through consulting service
Head of Brand Partnerships
Reward 360 Global Services Private Limited
BANGALORE
04.2013 - 05.2017
- R360 powers a data-driven customer engagement ecosystem that enables the world’s leading organizations like Standard Chartered Bank, American Express, HDFC Bank, and ICICI Bank to earn customer loyalty every day.
- Played a pivotal role in scaling the company’s revenue from INR 720 million in 2013 to INR 2.5 billion by 2016-17 while doubling profit margins from 6% to 12%.
- Led the E-Commerce catalog strategy for Rewards & Recognition programs of top-tier clients, including HDFC, Amex, Payback, SBI, Axis Bank, and Accenture.
- Spearheaded Partnerships & Alliances, overseeing 80+ vendors and managing pricing and catalog for 3,000+ products across 10 categories.
Audit Assistant
KPMG
BANGALORE
06.2011 - 06.2012
- Perform and document results of audit work by KPMG Audit Methodology, and regulatory requirements using applicable IT systems and tools
- Identify audit differences and escalate as appropriate
Education
Product Management Cerficaon Program -
upGrad
09.2019
Bachelors of Business Management -
Jain College CMS
Bangalore04.2011
Skills
- Strategic brand partnerships
- Revenue growth planning
- Advertising Sales & Monetization
- C-Suite stakeholder management
- GTM Strategy Execution
- Revenue Growth
- Negotiation & Contract Closure
- Market Research
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Japanese
Beginner (A1)
A1
Accomplishments
- Top Performer in Monetization
- Excellence Award in Brand Alliances & Partnerships
Timeline
Associate Director
Pine Labs
12.2023 - 06.2024
Manager, Strategy - Category Growth and Monetization
Dunzo
08.2020 - 09.2023
Manager - Growth, Monetization & Special Projects
Bounce
07.2019 - 09.2020
Head of Sales (India, UAE)
Leverage Ed-Tech Private Limited
06.2017 - 06.2018
Head of Brand Partnerships
Reward 360 Global Services Private Limited
04.2013 - 05.2017
Audit Assistant
KPMG
06.2011 - 06.2012
Product Management Cerficaon Program -
upGrad
Bachelors of Business Management -
Jain College CMS
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