AJAY RAJ
Sports Marketing Professional
Gurugram
Summary
Proactive sports marketing professional with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging team and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Deputy Manager - Sports Marketing
ASICS India Pvt Ltd
Gurugram
2019.10 - Current
- Conceptualizing and executing product-led activations on ground.
- Relationship management with brand ambassadors and key communities.
- Collaborating with cross-functional stakeholders and ensuring successful campaign execution.
- Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
- Maximized resource utilization during projects to uphold strict budget targets.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Aligning the key goals and analyzing campaign data to derive actionable insights.
Manager - Sports Marketing
SportzConsult Pvt. Ltd.
New Delhi
2014.10 - 2019.10
- Facilitated key campaigns for Nike India, NBA India, Coca Cola India, HCL Technologies, Mattel India and IMG Reliance.
- Account management and fostered relationships with various brand partners to provide sports-led marketing solutions.
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing employees to maximize team agility and performance.
- Managed and motivated employees to be productive and engaged in work.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Freelancer
Professional
New Delhi
2014.05 - 2014.09
- Consulting projects with sports tourism firm, events firm, and a football club.
- Collaborated with clients to define project requirements and deliverables.
- Devised and implemented processes and procedures to streamline operations.
Manager - Sales & Operations
GameOn India
New Delhi
2012.10 - 2014.04
- Conceptualized and executed live events for corporate and amateur communities
- Formulated strategic promotion plans for an obstacle running property called Devil’s Circuit
- Managed accounts to retain existing relationships and grow share of business.
Manager - Delivery
SV EduSports Pvt. Ltd.
Pune
2011.06 - 2012.10
- Started 7 new accounts in Maharashtra and Rajasthan respectively.
- Developed and maintained relationships with customers through account development.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Education
International Training Course - Sports Management
University of Leipzig
Leipzig, Germany 2017.04 - 2017.08
Sports Management
IISWBM, University of Calcutta
Kolkata, India 2010.07 - 2011.06
Bachelor of Arts - Economics
Shri Ram College of Commerce, University of Delhi
New Delhi, India 2005.06 - 2010.05
Skills
Event Management Supervision
Accomplishments
- Recipient of ITK Sport Management Scholarship funded by German Foreign Office.
- Recipient of Sports Manager License from German Olympic Sports Federation.
- "Rookie of the Year" award at SportzConsult Annual Awards
Timeline
Deputy Manager - Sports Marketing
ASICS India Pvt Ltd
2019.10 - Current
International Training Course - Sports Management
University of Leipzig
2017.04 - 2017.08
Manager - Sports Marketing
SportzConsult Pvt. Ltd.
2014.10 - 2019.10
Freelancer
Professional
2014.05 - 2014.09
Manager - Sales & Operations
GameOn India
2012.10 - 2014.04
Manager - Delivery
SV EduSports Pvt. Ltd.
2011.06 - 2012.10
Sports Management
IISWBM, University of Calcutta
2010.07 - 2011.06
Bachelor of Arts - Economics
Shri Ram College of Commerce, University of Delhi
2005.06 - 2010.05
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