AJAY RAMA
New Delhi,DL
Summary
- A committed professional with over 10 years of experience in FMCG Sales Planning & Forecasting up to micro level, Business Development, Channel Management, Key Account Management, New Market Development & Marketing, for leading FMCG brands with P&L accountability
- Proactive planner with an analytical inclination towards conceiving innovative devices to promote products, identify prospects and generate revenue for the overall growth of the organisation.
- Expertise in Area strategy, launch of new SKU’s and establishing brands, developing effective marketing campaigns, competitive analysis, market forecast
- Developed expertise in appointing and managing redistribution stockists/ dealers / distributors to accomplish the set targets, with a track record of successfully driving higher margins and ROI
- Actively involved in development of sourcing strategies, vendor identification, development and analytical assessment to strengthen the supply chain efficiency.
- Attained skills in localised product promotion through both, paid & unpaid visibility drive.
Overview
13
13
years of professional experience
Work History
Operational Manager
Peel-Works Pvt. Ltd
11.2018 - 12.2020
- Peel-Works Pvt.
- Ltd is a Mumbai based company which has products: POS, 1SF, Taikee and insights Worked as an, - Sales and looked after the DELHI NCR area’s 1600 stores and handled Darwin project.
- Was accountable for all the company assignments in the region.
- Handled team of 24 members (18 Change Leaders, 4 Business Leaders, 1 Technical Support and 1 MIS Executive).
- Managed the secondary sales force in terms of training, performance evaluation, coordination in an app based B2B platform “Taikee”.
- Looking after all key accounts in retail channel with an average turnover of Approx 24cr.
- Per Annum.
- Achieved monthly revenue targets.
- Was responsible to deliver targeted numbers in retail business along with key deliverable measures like effective coverage, frequency of bills, new outlets additions and expansion of coverage.
- Coordinated with Unilever technical team for the development and troubleshooting.
- Provided insights into the issues faced by field team and got the developments done.
- Coordinated brand promotion events.
- Enhanced the market coverage of the territory.
- Measured and reviewed team performance on daily & weekly basis.
Private Limited Area Sales Manager
One Mobikwik System
06.2017 - 11.2018
- Created and led Pseudo-Merchant Portfolio for general trade in Gurgaon, Faridabad and south Delhi.
- Led and managed team of 28 member (4 team leaders and 24 Feet on Street) (FOS).
- Measured and reviewed team performance on daily & weekly basis.
- Planned and implemented offers to get more market penetration.
- Created team for compliance check and provided a smooth process for sales team.
- Dealt with agencies to increase coverage.
- Managed, planned and made strategy to increase transaction on Pseudo-Merchant.
Senior Sales Officer
DABUR INDIA LIMITED
08.2016 - 06.2017
- India's well known Fast Moving Consumer Goods (FMCG) company, a leader in Home and Personal Care Products, Foods and Beverages.
- Handled Gurgaon market looking after all key accounts in retail & wholesale channel with an average turnover of 8cr.
- Per annum.
- Handled Kings programme for wholesalers.
- Had a sales representative specially for the business of skin care product FEM.
- Steered responsibilities pertaining to sales, business development, marketing, market research and customer relationship management.
- Mentored a group of people (from company & stockists/dealers) for successful achievement of sales targets.
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED
02.2010 - 08.2016
- India's largest Fast Moving Consumer Goods (FMCG) Company, a leader in Home and Personal Care Products, Foods and Beverages & Color Cosmetics.
- Looked after all key accounts in retail & wholesale channel with an average turnover of 13cr.
- Per annum (PP Division).
- Effectively handled Super Value and Vijeta programmes in retail channel, resulting gain in market share in all categories.
- Steered responsibilities pertaining to sales, business development, marketing, market research and customer relationship management.
- Mentored a group of people (from company & stockists/dealers) for successful achievement of sales targets.
- Monitor channel performance, key market performance parameters, primary and secondary sales.
- Set outlet level target for key outlets and ensure sales value achievement through sales team down the line.
- Engaged with supply chain for stock management.
- Actively participated in product promotions & launches to place the product in the market through shop-front activities, road shows & participation in local fairs etc.
- Acted as an Issue-Anchor for senior management to note down different issues of all the teams and resolve them.
- I resolved 100% issues in the area.
- Areas Covered: Uttrakhand’s Garhwal & Kumaun Region’s hilly areas and three plain areas: Haridwar, Rishikesh, Kotdwar.
Sales Officer
Godrej Tyson Foods Ltd
08.2007 - 01.2010
- Company deals in frozen veg & non-veg snacks, Yummiez brand.
- Established distribution network with 4 distributors across Delhi, Gurgaon & Faridabad.
- Developed cordial relations with the key account retails as well as imparted training to the sales representatives regarding the products, resulting in growth across the region.
- Was accountable for primary & secondary sales and managed the entire supply chain.
- Was accountable for range selling and maximum retail penetration.
- As a team leader, effectively handled a team of 4 supervisors.
- Managed claims, stocks and systems as per company norms.
- Areas Covered: South Delhi, Gurgaon & Faridabad Key Achievements.
- Top gun Award for opening new outlet in HUL (1.5 k to 2k).
- Top Gun Award for New Launches in 2014.
Education
M.B.A - undefined
Karnataka State Open University
B.A - undefined
Delhi University
Skills
Sales & marketing, Business analysis, Channel sales Management, Establishing operations, Business processes, Strategy, Identifying and developing markets & Brands, Infra establishment, Training and development, Competition analysis, Depot management, Trade management, Customer managementundefined
Timeline
Operational Manager
Peel-Works Pvt. Ltd
11.2018 - 12.2020
Private Limited Area Sales Manager
One Mobikwik System
06.2017 - 11.2018
Senior Sales Officer
DABUR INDIA LIMITED
08.2016 - 06.2017
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED
02.2010 - 08.2016
Sales Officer
Godrej Tyson Foods Ltd
08.2007 - 01.2010
B.A - undefined
Delhi University
M.B.A - undefined
Karnataka State Open University
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