Ajay Rathi
Bhilai Nagar
Summary
Dynamic Area Sales Manager with a proven track record at Param LTD, excelling in sales target planning and team leadership. Expert in market development and problem-solving, I successfully drove product distribution and enhanced customer satisfaction, achieving significant growth in market presence and team performance.
Results-driven professional brings outstanding analytical, multitasking, and time management abilities. Offers background overseeing daily operations of business segments or departments. Driven and cost-conscious individual dedicated to capitalizing on new revenue potential.
Overview
28
28
years of professional experience
Work History
Area Sales Manager
Param Dairy LTD
Chhattisgarh
05.2015 - Current
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Area Sales Manager
M/S PRABHAT DAIRY PVT.LTD.
08.2014 - 05.2015
- Managed regional sales teams to drive product distribution and market presence.
- Developed strategic sales plans aligned with company goals and market trends.
- Analyzed market data to identify opportunities for business growth and expansion.
- Coordinated with supply chain to ensure timely delivery of products to retailers.
- Managed a team of sales representatives in order to achieve maximum results.
Area Sales Manager
M/S TAPAN AGRO LTD
Chhattisgarh
05.2014 - 08.2014
- Managed regional sales teams to drive product distribution and market presence.
- Managed a team of sales representatives in order to achieve maximum results.
- Analyzed sales data to determine areas of improvement for the organization.
- Identified new business opportunities within the region through networking activities.
Area Sales Manager
M/s Shine Hygiene Limited
Chhattisgarh
01.2014 - 03.2014
- Developed strategic sales plans aligned with company goals and market trends.
- Established strong relationships with key clients to ensure customer satisfaction.
- Conducted regular field visits to assess team performance and customer feedback.
- Developed and implemented strategic sales plans to accommodate corporate goals.
Area Sales Manager
M/s. Marvel Tea State (I) Ltd.
09.2012 - 12.2013
- Managed a team of sales representatives in order to achieve maximum results.
- Conducted regular field visits to assess team performance and customer feedback.
- Established strong working relationships with vendors and suppliers for obtaining quality products at competitive prices.
Area Sales Manager
M/s Jayshree Tea & Industries Ltd
10.2009 - 09.2012
- Managed regional sales teams to drive product distribution and market presence.
- Developed strategic sales plans aligned with company goals and market trends.
- Coordinated with supply chain to ensure timely delivery of products to retailers.
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Organized promotional events such as trade shows, conferences and exhibitions.
- Established strong working relationships with vendors and suppliers for obtaining quality products at competitive prices.
Area Sales Executive
M/s. Marvel Tea Estate (India) Ltd.
08.2006 - 09.2009
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Identified needs of customers promptly and efficiently.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Updated and maintained databases with current information.
Marketing Supervisor
M/s Ecof Industries (India) Pvt. Ltd
01.2005 - 07.2006
- Coordinated promotional campaigns across digital and print media platforms.
- Supervised team members, ensuring alignment with marketing objectives and deadlines.
- Organized trade shows and conferences to promote products or services.
- Conducted training sessions for staff on marketing tools and best practices.
Sales Supervisor
M/s Laxi Pens (India) Pvt. Ltd
01.2005 - 11.2005
- Supervised daily sales activities for Laxi Pens product line.
- Ensured compliance with company standards and procedures during sales operations.
- Monitored daily operations of sales team, including customer service, product knowledge, marketing initiatives.
- Maintained relationships with customers through regular follow-up calls and emails.
Sales Supervisor
M/s Sidha Marketing Services
10.2002 - 11.2004
- Ensured compliance with company standards and procedures during sales operations.
- Managed inventory levels to meet customer demand efficiently.
- Conducted regular performance reviews to enhance team productivity and effectiveness.
Sales Supervisor
M/s Muller & Phipps (India) Ltd
10.1999 - 09.2002
- Supervised daily sales activities for Laxi Pens product line.
- Ensured compliance with company standards and procedures during sales operations.
- Trained and mentored new sales staff on company policies.
Sales Representative
M/s Muller & Phipps (India) Ltd
09.1997 - 09.1999
- Conducted product presentations to educate clients on offerings and benefits.
- Answered inquiries from prospective customers regarding features of products and services offered.
- Maintained accurate records of all sales and prospecting activities.
Education
Bachelor of Arts -
Kalyan Arts and Commerce College
Bhilai NagarSkills
- Sales target Planning
- Retailer & Consumer Handling skills
- Distributor Management
- Market Development
- Sales Training
- Team Management
- Budget Planning
- Discount Management
- Trade Marketing Activity Planning
- Team leadership
- Sales forecasting
- Problem solving
- Sales enablement
- Territory management
- Competitor tracking
Expected Ctc
Negotiable
Personal Information
- Date of Birth: 04/25/67
- Marital Status: Married
Last Gross Salary
5.10 Lpa
Area Of Expertise
- Manage the entire Sales & Distribution of the territory & responsible for Target Achievement of Primary & Secondary Revenue Targets
- Complete Control of Primary to Distributors from C&FA or Depot
- Distributor Appointment & Implementation of Right Model for Distributor in addition to driving Market Execution & Merchandising
- Sales Training, Team Management with ability to motivate & drive team to deliver in Challenging Market conditions
- Ensure Profitability of the Distributor’s along with keeping a healthy rotation
- Drive Top & Bottom Line Growth of Territory
- Handling New Product launches
- Ensure Upward Trend in Market Share
- Budget Planning, Discount Management & Trade Marketing Activity Planning in coordination with Finance & Marketing
- Tracking Competition and devise counter sales plans
- Leading the strategic planning process for focus brands based on key consumer insights to enhance current portfolio and improve communication with consumers
- Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners
- Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups
- Ensure the relationship with distributors and suppliers is maintained
- Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy
- Design and execute incentives plans for distributors and retailers to drive and achieve additional sales
- Coordinating regular meetings and preparing regular reports outlining the territories’ performance
Timeline
Area Sales Manager
Param Dairy LTD
05.2015 - Current
Area Sales Manager
M/S PRABHAT DAIRY PVT.LTD.
08.2014 - 05.2015
Area Sales Manager
M/S TAPAN AGRO LTD
05.2014 - 08.2014
Area Sales Manager
M/s Shine Hygiene Limited
01.2014 - 03.2014
Area Sales Manager
M/s. Marvel Tea State (I) Ltd.
09.2012 - 12.2013
Area Sales Manager
M/s Jayshree Tea & Industries Ltd
10.2009 - 09.2012
Area Sales Executive
M/s. Marvel Tea Estate (India) Ltd.
08.2006 - 09.2009
Marketing Supervisor
M/s Ecof Industries (India) Pvt. Ltd
01.2005 - 07.2006
Sales Supervisor
M/s Laxi Pens (India) Pvt. Ltd
01.2005 - 11.2005
Sales Supervisor
M/s Sidha Marketing Services
10.2002 - 11.2004
Sales Supervisor
M/s Muller & Phipps (India) Ltd
10.1999 - 09.2002
Sales Representative
M/s Muller & Phipps (India) Ltd
09.1997 - 09.1999
Bachelor of Arts -
Kalyan Arts and Commerce College
Similar Profiles
ANISHA AJANIANISHA AJANI
Administrator at Param Institute of TechnologyAdministrator at Param Institute of Technology
Farjana KabirFarjana Kabir
Medical Billing and Coding Intern at Param Institute of HealthcareMedical Billing and Coding Intern at Param Institute of Healthcare
Ahmet Erk ÖnderAhmet Erk Önder
Senior Project Manager at ParamSenior Project Manager at Param
Prayag JounjadkarPrayag Jounjadkar
IT Security Analyst Senior at FIS GLOBAL BUISNESS SOLUTIONSIT Security Analyst Senior at FIS GLOBAL BUISNESS SOLUTIONS
E Mohnish RaoE Mohnish Rao
Senior Engineer at AltimetrikSenior Engineer at Altimetrik