AJAY SINGH
New Delhi
Summary
Seeking Managerial Assignments with a Reputed Organization
Aspiring for challenging assignments in the field of Market Research/Brand promotions/Business development with an organization with repute. Result-oriented professional with 15 years of experience in the Hospitality industry in Business development, Leasing, Franchise Development. Significantly improved organizational effectiveness, business & image via customer and market focused strategy development. Keen operator with clear understanding of budgets, cost analysis, financials, business requirements and experience of operating numerous units. Sound communication: inter-personal and problem-solving skills with the ability to work in multi-cultural environment.
Overview
15
15
years of professional experience
Work History
Senior Manager, Business Development
Devyani International Private Limited.
09.2024 - Current
- Responsible for rental/lease renegotiations & all rental/developer/landlord related issues. Ensure cost improvement in the rental profile of business.
- Market Mapping Understand market potential and help identify trade areas.
- Identify locations and acquire properties as per the revenue format.
- Follow up on behalf of BD on cross functional activities - Legal( Agreement), Design ( store drawings) Projects ( LL deliverables & final handover to Projects).
- Responsible for preparation of SAP ( Site Approval Package) in coordination with design & facilitate Capex with Projects/ Finance.
- Support in doing the needful statutory compliance documentations.
Expansion Manager, Business Development
DECATHLON SPORTS INDIA
01.2024 - 09.2024
- Handpicked to Spearhead the Retail expansion for the brand, thru Property Acquisition, Real Estate Leasing and Analysis of new Markets.
- Responsible for Identification, Evaluation and Finalization of Real Estate opportunities and Sites, to ensure the best locations for the Brand are secured.
- Responsible for Catchment analysis, Market Mapping, Commercial Negotiations, Property Feasibility, Compliances, Contractual agreements and Timelines.
- Single Point of Contact between Legal, Property consultants, Landlords, Developers, Design and Operations.
- Ensuring an Effective mix of best site selection and lowest negotiated price to the Brands advantage.
Assistant Manager, Business Development
BURMAN HOSPITALITY PVT. LTD. (TACO BELL)
09.2021 - 01.2024
- Business Development: Identification, Evaluation, and Acquisition of sites for Taco Bell for North, East, Central and North-East India Region.
- Secured 14 sites for 2023.
- Helped secure 16 sites out of total 19 sites for 2022.
- Supported development of pipeline of 6 sites in hand for Q1 target of 2023.
- Sites secured as per planned strategy in good high streets and malls across existing territory and new cities. (Existing Delhi NCR, Chandigarh etc. New cities - Mohali, Amritsar, Bhopal, Indore, Guwahati, Siliguri, Lucknow, Shillong, Jalandhar, Ludhiana etc.).
- Negotiated pure revenue share deals for the first year in several new sites to improve rent to revenue ratio.
- All technical feasibilities were discussed and concluded with the LL/Developers to ensure budgeted capex for store development, ensured maximum support from LL/Developers towards technical facilities.
- Managing the core retail functions involving Business Development Strategy, Expansion of new stores, Competition Mapping etc.
- Actively involved in planning of growth strategy of the brand.
- Building and maintaining trackers.
- Building relations with developers and landlords.
- Supporting Design, Legal and License teams for efficiently completion of various tasks related to secured sites.
- Regular active evaluation of new cities and upcoming developments for future expansion.
Assistant Manager, Franchise & Corporate Sales
Jubilant Food Works
10.2019 - 09.2021
- Responsible for New restaurant opening and brand expansion as per the brand requirement.
- Designing and calculations return of investment for new stores.
- Renewal of contracts for existing stores based on profitability.
- Closure of non-profitable units.
- Grab the new opportunity in market to expand the business.
- Identify business development opportunities, propose new business, and drive such opportunities from concept to implementation and execution of such plans and tracking outcomes.
- Work closely with the CEO on the development of a comprehensive business development strategy for the F&B Industry, identifies segment opportunities and build effective plans to capitalize on those segments.
- Review weekly, monthly, and quarterly growth objectives and specifically the results for target accounts and prepare action plans where improvement is needed.
- Suggest site locations for new store opening, performing market research and competitor analysis.
- Perform constant SWOT analysis of the brand and suggest ideas to improve brand position in the market.
Assistant Manager Business Development
Nukkadwala (Vatika Group)
12.2016 - 10.2019
- Responsible for New restaurant opening and brand expansion as per the brand requirement.
- Closure of non-profitable units.
- Grab the new opportunity in market to expand the business.
- Identify business development opportunities, propose new business, and drive such opportunities from concept to implementation and execution of such plans and tracking outcomes.
- Work closely with the CEO on the development of a comprehensive business development strategy for the F&B Industry, identifies segment opportunities and build effective plans to capitalize on those segments.
- Review weekly, monthly, and quarterly growth objectives and specifically the results for target accounts and prepare action plans where improvement is needed.
- Suggest site locations for new store opening, performing market research and competitor analysis.
- Perform constant SWOT analysis of the brand and suggest ideas to improve brand position in the market.
Assistant Manager
Dunkin Donuts, Franchise & Corporate Sales
09.2013 - 11.2016
- Company Overview: Jubilant Food Works Limited
- To understand and identify trade areas where we need to open outlets and maintain rolling pipeline of secured sites.
- Tap business opportunities of increasing the reach and penetration thru different via retail tie-ups and different formats of outlets.
- Track upcoming developments & create a pipeline.
- Market mapping survey of new potential location.
- Prepare reports for properties SOR, ROI, rental outflow.
- Complete and process appropriate legal documents and forms from the landlord related to the rent or lease.
- Liaison between landlord and other departments in the company like accounts, legal and store operations team.
- Ensuring timely closure of the agreements with the legal and property owners.
- Jubilant Food Works Limited
Assistant Manager
Samarth Lifestyle (US POLO, LEVIS)
03.2010 - 01.2013
- Co-ordinate & run entire shift, provide leadership & operational knowledge.
- See problems & take corrective action by prioritizing them.
- Maintain good relations with customer. Give them what they expect & a little bit more so each one walks away happy & satisfied.
- Training crew trainers & helping to train manager trainees & swing managers.
- Recording documentation in employee file.
- Giving inputs on crew performance review.
- Completing weekly inventories & statistical (or variance) reports.
- Logging & preparing invoices for payments.
- Maintaining store safety awareness & safety records.
- Using proper security & verification procedure.
Education
Hospitality Management -
JIMS Rohini
New Delhi10th Passed -
CBSE Board
12th Passed -
CBSE Board
Skills
- Property acquisition
- Market analysis
- Contract negotiation
- Site selection
- Statutory compliance
- Cross-functional collaboration
- Financial analysis
- Business strategy
- Catchment analysis
- Relationship building
- Data-driven decision making
- Documentation and reporting
- Influencing and negotiating
Accomplishments
- Was part of many new restaurants opening in north India - Dunkin Donuts.
- Awarded best Employee of the year 2018 in Vatika Group.
- Awarded best Assistant Manager in north India Dunkin Donuts.
Languages Known
- Hindi
- English
Timeline
Senior Manager, Business Development
Devyani International Private Limited.
09.2024 - Current
Expansion Manager, Business Development
DECATHLON SPORTS INDIA
01.2024 - 09.2024
Assistant Manager, Business Development
BURMAN HOSPITALITY PVT. LTD. (TACO BELL)
09.2021 - 01.2024
Assistant Manager, Franchise & Corporate Sales
Jubilant Food Works
10.2019 - 09.2021
Assistant Manager Business Development
Nukkadwala (Vatika Group)
12.2016 - 10.2019
Assistant Manager
Dunkin Donuts, Franchise & Corporate Sales
09.2013 - 11.2016
Assistant Manager
Samarth Lifestyle (US POLO, LEVIS)
03.2010 - 01.2013
Hospitality Management -
JIMS Rohini
10th Passed -
CBSE Board
12th Passed -
CBSE Board
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