Ajay Soni

• Led advertising & performance marketing across Amazon, Zepto, Swiggy Instamart, Blinkit & BigBasket.
• Scaled business from 0 → ₹60L in 4 months.
• Built SOPs to streamline design team output for performance creatives.

• Built brand identity (design, logo, tone) and developed 4 gummy SKUs with manufacturers.
• Managed end-to-end launch: listings across major marketplaces; Shopify site (tech, payments, shipping); and social media/influencer campaigns.
• Ran performance ads across all platforms, directing branding, packaging & creative production.
• Oversaw daily operations, driving ₹10L cumulative sales in year one (80% from productivity gummies).

Partnered with startups and brands to scale growth via performance marketing & digital strategy:

• Bleu Cares: 200% revenue growth; 4.5X ROAS (Meta), 3X (marketplaces).
• Trishona: 0 → ₹8L/month; consistent 3X ROAS.
• Adverb Inc.: NGO scaled to ₹10L/month; reduced CPL 66% (school chain).
• Happi Planet: Launched brand; scaled D2C to ₹10L/month at 4X ROAS.
• Unsweetened Beauty: Cut CAC 85%; scaled to ₹8L/month at 3X ROAS.
• Lifycare Labs: Amazon sales 0 → ₹4L/month, 2.5X ROI (3 months).
• Suyu Organics: Performance marketing & Meta Ads consulting.
• Truth & Beauty: Growth consultant (D2C, Amazon, Meta, influencers).

• Launched & scaled revenue from 0 → ₹38L in first month, exceeding targets by 300%.
• Delivered 4X ROAS on Meta & Google; contributed to follow-on funding during pandemic.
• Led digital marketing (SEO, content, performance ads); scaled blog traffic 20K → 50K/month.
• Increased landing page conversion from 10% → 16%, boosting ROI.
• Managed designers & writers to produce high-performing creatives & content.

• Scaled website revenue 4X while cutting acquisition & retention costs by 60%.
• Owned ₹30–50L monthly budget across Facebook, Google, SEO, Email & Amazon Ads.
• Built digital marketing function from scratch; owned topline growth & P&L.
• Led 3-member team (PPC, Social, SEO) driving multi-channel growth.
• Doubled conversion rates via A/B testing & site optimization.
• Executed integrated growth strategy spanning paid ads, SEO, affiliates & email.

• Managed end-to-end campaigns across performance, social & web for clients incl. BPL.
• Scaled programmatic trading arm to ₹1L monthly profit.
• Drove ROI improvements via data-driven insights & cross-team collaboration.