Ajay Yadav

Team Management:

• Assemble a social media team with members responsible for specific platforms (Facebook, Instagram, Twitter, YouTube).
• Clearly define roles and responsibilities.

Account Creation:

• Create official accounts on Facebook, Instagram, Twitter, and YouTube for the brand.
• Ensure consistency in profile pictures, cover photos, and bio information.

Content Calendar:

• Develop a content calendar outlining posting schedules for each platform.
• Include diverse content types (images, videos, text posts) to keep the audience engaged.

Post Management:

• Coordinate with team members to ensure timely and consistent posts.
• Use scheduling tools like Buffer or Hootsuite for efficient post planning.

Engagement Monitoring:

• Regularly monitor likes, comments, and shares on posts.
• Respond promptly to comments and engage with the audience.

Data Entry in Google Sheet:

• Maintain a Google Sheet for each social media platform.
• Record post details such as date, content type, engagement metrics, and any relevant notes.

Post Likes and Comments:

• Track the number of likes and comments on each post.
• Record any notable comments or trends for future content strategy.

• Migrated websites between hosting providers or domains without any downtime or data loss.
• Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
• Developed custom WordPress themes from scratch using HTML5, CSS3.
• Developed custom WordPress themes from scratch using HTML5, CSS3.
• Over 4 years of experience in WordPress development.
• Specialized in WooCommerce, customized products, theme installation, and project submission (120 to 130 projects).
• Proficient in Elementor and WPBakery.
• Monitored website performance metrics such as page load speed, uptime, server resources usage. to ensure optimal performance of the site.
• Identified issues with security system performance logs and notified appropriate personnel.
• Reviewed project specifications and devised solutions for use across multiple websites.
• Assisted QA testing and page launch by offering advisory and consulting services.
• Designed and developed customized website presentation to achieve optimized goals.
• Implemented responsive design techniques to ensure a consistent user experience across all devices.
• Redesigned sites to enhance navigation and improve visual appeal.
• Reviewed information and elements regularly on websites and pages for accuracy and functionality.
• Troubleshot, tested and remedied issues before software deployment.
• Implemented improvements to boost site performance.
• Provided WordPress training to clients and employees.
• Identified needs of customers promptly and efficiently.
• Planned and completed group projects, working smoothly with others.
• Worked with cross-functional teams to achieve goals.
• Delivered products to customer locations on time.
• Exceeded customer satisfaction by finding creative solutions to problems.
• Collaborated with others to discuss new opportunities.
• Assisted with customer requests and answered questions to improve satisfaction.
• Resolved cross-browser compatibility issues related to styling elements correctly across different browsers.
• Met with clients to discuss website design and function, answering questions and concerns.
• Conducted backups of Web files to local directories to prevent data loss.
• Conducted website performance tests, troubleshooting and upgrades.
• Managed user accounts within the WordPress dashboard for enhanced security measures such as two-factor authentication.
• Configured caching solutions such as W3 Total Cache or WP Super Cache to reduce page load times for improved user experience.
• Translated concepts into user flows, wireframes, mockups and prototypes to promote positive intuitive designs, site interactions and user experiences.
• Defined and conducted design processes at all stages, including research, conceptualization, testing and implementation.
• Installed, configured, and updated WordPress core software as well as plugins and themes in order to maintain security and compatibility with the latest version of WordPress.
• Ensured proper implementation of SEO best practices throughout the entire website structure including meta tags, titles and descriptions.
• Designed custom page templates that could be used by content authors when creating new pages or posts.

• Led website migration projects and created impactful logos aligning with brand identities.

- Conducted meticulous data entry for product details in Google Sheets, ensuring accuracy and efficiency.

• Administered domains and servers, effectively managed teams, and contributed to business operations.

Role Overview:

• Managed the entire spectrum of MonkVyasa's online presence, including the website and app.
• Facilitated user connections with expert astrologers through the platform.

Team Leadership:

• Oversaw dedicated teams in social media, SEO, and development.
• Ensured seamless collaboration and communication among cross-functional teams.

Marketing Strategies:

• Led comprehensive marketing strategies, with a focus on Facebook ads and leveraging the WhatsApp API for business.

User Engagement Tactics:

• Introduced innovative user engagement strategies resulting in a significant 20% increase in app downloads.
• Enhanced the overall user experience to promote higher retention rates.

SEO Initiatives:

• Spearheaded SEO initiatives to improve the visibility of the MonkVyasa website.
• Achieved a notable 30% increase in organic traffic, optimizing content and implementing strategic keywords.

WhatsApp API Integration:

• Successfully integrated the WhatsApp API for business into MonkVyasa's communication framework.
• Strengthened user communication channels and provided efficient support services.

Magazine Creation:

• Develop engaging content for MonkVyasa magazine, featuring insightful articles, horoscopes, and astrological advice.
• Utilize visually appealing design elements to enhance reader experience.

Website Upload:

• Integrate a dedicated section on the MonkVyasa website for the magazine.
• Ensure a user-friendly interface for easy navigation and accessibility.

Influencer Collaboration:

• Identify influencers in the astrology and spiritual niche.
• Reach out to influencers for potential cover page collaborations, emphasizing the value of featuring in MonkVyasa magazine.

Collaboration Pitch:

• Craft a compelling pitch highlighting the unique content and reach of MonkVyasa magazine.
• Showcase the collaboration as an opportunity for influencers to connect with a spiritually inclined audience.

Influencer Portal Access:

• Provide influencers with exclusive access to the MonkVyasa portal.
• Facilitate smooth content submission and collaboration logistics.

Engagement Strategies:

• Implement engagement tactics to promote the magazine, involving influencers in social media campaigns.
• Encourage influencers to share their cover features on their platforms.

Metrics and Monitoring:

• Track website metrics related to magazine views, downloads, and influencer collaboration impact.

Feedback and Iteration:

• Gather feedback from influencers and the audience to refine future magazine editions.
• Iterate on content and collaboration strategies based on insights and response.
• Monitor social media engagement and reach for both MonkVyasa and influencers.

• Created user interface elements such as icons, buttons, forms. using CSS3 techniques.
• Collaborated with other developers to optimize the design of websites.
• Built layouts according to customer parameters using HTML5 and CSS3.
• Developed and implemented CSS stylesheets to improve website's visual appeal.
• Created web models or prototypes using physical, interface, logical and data models.
• Assisted with customer requests and answered questions to improve satisfaction.