AJAY MAMGAIN
Marketing Manager, Global Operations
Singapore
Summary
Dynamic Marketing Automation Manager with over 14+ years of experience in developing systems that drive measurable growth. Expertise in designing Marketo-Salesforce architectures, orchestrating Account-Based Marketing (ABM) strategies using Demandbase, and implementing comprehensive lifecycle management and scoring frameworks. Proven ability to collaborate effectively as a global marketing manager, working closely with Sales, Business Development Representatives, Product Marketing, Partner Marketing, and Operations to ensure seamless go-to-market execution. Committed to leveraging data-driven insights to optimize marketing performance and enhance customer engagement.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Marketing Manager – Marketing Automation (Global)
Airwallex
02.2025 - Current
- Set up the Demandbase instance from the ground up, including intent keywords, engagement minutes, reports, and a dashboard specific to the Enterprise and SME segments. Training for the sales team on how to utilize it.
- Awarded the Golden Goat for the work with Demandbase, Marketo enhancement within six months of joining the organization.
- Enabled end-to-end visibility by standardizing Salesforce Campaign Member Status and Campaign Hierarchy; aligned Marketo Program Status for consistent reporting.
- Operationalized UTM governance and GA4 instrumentation across paid channels; enforced consistent channel/campaign IDs for regional dashboards.
- Integrated WhatsApp (Infobip) with Marketo for compliant outreach triggers, and two-way status logging into Salesforce.
- ABM pilot owner: orchestrated account-based programs in the UK, India, Hong Kong, and Singapore, with global-ready templates, SLAs, and KPI definitions.
- Operate cross-functionally with Sales, BDRs, Product Marketing, Partner Marketing, and Operations to drive seamless global GTM execution.
Lead, Marketing Automation (Global)
Egencia
03.2021 - 02.2025
- Owned Marketo architecture, including 6sense, Pathfactory, Bizible, Outreach and other lead magnet tools; redesigned routing (LeanData/Outreach) to improve speed to lead and hand-offs.
- Track and analyze key metrics using data from Marketo, Salesforce, Google Analytics 4 (360), Facebook, and LinkedIn, establishing a robust data pipeline in BigQuery.
- Built GA4, BigQuery pipeline, and Looker Studio dashboards for channel/campaign ROI; enhanced UTM/process governance across regions.
- Enhance existing business processes related to Marketo and Salesforce, including lead routing optimization (utilizing lean data and outreach strategies), and refining lead scoring models through custom webhooks integration.
Application Development Team Lead
Accenture Interactive
12.2018 - 02.2021
- Successfully managed a MarTech stack comprising over three SaaS clients within the financial services and technology sectors, concurrently overseeing a team of three members to ensure the timely completion of tasks within each sprint cycle.
- Collaborated closely with business stakeholders and interfacing system subject matter experts (SMEs) to comprehensively understand user stories and functional requirements, subsequently developing technical solutions and associated documentation that effectively addressed business needs.
Sr. Business Analyst / Project Lead
Moody’s Investors Service
02.2014 - 12.2018
- Designed Salesforce solutions (custom objects, workflows, reports) for 300+ users; aligned stakeholder needs with technical delivery.
- Supported demand programs with targeting and post-campaign analysis; embedded continuous improvements into ops.
Sr. Associate, Customer Analytics
Cvent
12.2010 - 02.2014
- Analyze and extract relevant information from large amounts of data from various sources, including Cvent’s historical RFP data, web analytics data (Omniture Site Catalyst) on our external portal, and website logs.
Education
Bachelor of Arts - Commerce
Delhi University
New Delhi, India05.2008
Skills
Marketing Automation (Marketo)
Salesforce (Admin)
Demandbase ABM
Lead Scoring & Lifecycle
ABM orchestration
Campaign tracking & attribution
Data Quality & Routing (LeanData)
UTM taxonomy & governance
Webhooks & Integrations
Reporting (Looker Studio/Power BI)
Certification
Officially Certified: Marketo Certified Expert (MCE)
Accomplishments
- Received “Golden Goat Award” for ABM implementation using Demandbase in Airwallex.
- Increased form fills out by automatically displaying the information of Known Marketo leads.
- Introduce automatic UTM tracking script that replaced Bizible dependency and provided more accurate reporting by linking it with SFDC campaigns Egencia.
Timeline
Marketing Manager – Marketing Automation (Global)
Airwallex
02.2025 - Current
Lead, Marketing Automation (Global)
Egencia
03.2021 - 02.2025
Application Development Team Lead
Accenture Interactive
12.2018 - 02.2021
Sr. Business Analyst / Project Lead
Moody’s Investors Service
02.2014 - 12.2018
Sr. Associate, Customer Analytics
Cvent
12.2010 - 02.2014
Bachelor of Arts - Commerce
Delhi University