Ajeet Dhale

ABM Strategy Development:

• Formulate and execute a comprehensive ABM strategy in alignment with company objectives.
• Collaborate with sales and marketing teams to pinpoint target accounts and segments.

Account Identification:

• Employ data-driven methods to prioritize high-value accounts for personalized outreach.
• Develop ideal customer profiles (ICPs) and buyer personas for targeted accounts.

Campaign Planning and Execution:

• Design and implement multi-channel marketing campaigns tailored to specific accounts.
• Craft highly personalized content to resonate with key decision makers within target accounts.

Data Analysis and Reporting:

• Continuously monitor campaign performance using analytics for informed decision-making.
• Generate reports to track ABM initiatives' ROI and adjust strategies accordingly.

Cross-Functional Collaboration:

• Work closely with sales to align marketing efforts with the sales funnel and ensure seamless lead handover.

Technology Utilization:

• Utilize marketing automation and ABM tools to enhance efficiency and streamline processes.

Budget Management:

• Manage ABM campaign budgets to maximize impact and effectiveness.

Measurement and KPIs:

• Establish KPIs and metrics to evaluate ABM program success.
• Regularly assess strategy and campaign effectiveness against established KPIs.

Project Management:

• Initiate and manage projects, ensuring adherence to timelines and budgets.
• Provide technical and operational direction, meeting project deliverables promptly.
• Analyze project performance data to identify areas for improvement.
• Track project and team performance closely to address mistakes or delays promptly.

• Achieving global business objectives through strategic digital marketing initiatives.
• Implementing Account-Based Marketing tactics to engage target accounts and accelerate the sales funnel.
• Utilizing end-to-end lead tracking and automation for accurate attribution and opportunity generation.
• Collaborate with cross-functional teams to develop integrated digital campaign strategies.
• Co-create campaign creatives and messaging with the content team while considering regional nuances.
• Accountable for meeting Annual MSQL ACV targets via digital media activations. 90% Target achieved in FY19, 110% Target achieved in FY20, 123% Target achieved in FY21 ( 500% ROAS)
• Engaging digital channels include LinkedIn Ads, Affiliate Marketing, DV360, Google Ads (PPC), Demandbase, Terminus & Influ2, and Tech Target Priority Engine.

• Making sure Associate Décor is present across digital space (Social Channels, SEO, Paid activities, etc.)
• Coordinating with Digital agency to meet the company's digital objective
• Forming Digital strategies and budget allocation for upcoming events and occasions (Year activity calendar)
• Performance tracking using various Online tools (Google Analytics, GTMetrix, Similarweb, ComScore, etc.)
• Hygiene check for all group sites (SEO, Bugs, Performance, etc)
• Analyzing performance reports and act in order to reach the objective
• Develop, manage and optimize digital campaigns at the corporate level
• Govern relationships with creative and media agencies
• Blogs for the brand with the help of Product specialists & interior designers
• Plan and Execute Paid Marketing activities for the group (SMM, SEM, Display)
• Brochure designing, Creative Banners, Advertising content creation using Photoshop CS6
• Competition monitoring and Research to get Insights into the industry, and implement relevant information in Digital strategies.

• Media planning: Preparing Media plans for the clients best suited for their campaign requirements
• Media buying: Publisher management, Media cost negotiation, Increase & maintain publisher/network relationship & tie-ups, Replacing nonperforming publishers with a new one for the campaign's successful delivery
• Co-ordinate & Plan along with different teams (Design, Development, Social, Ops, RTB, Adwords, etc.) for the pitch process
• Support Client Servicing team (Ops) for campaign execution & review for goals set v/s achieved
• Account Review & strategy for way-ahead (during pitch process)
• Use of various media planning & buying tools
• Maintain TAT of 2 days for proposal delivery
• Update publisher data (Affilitrace)
• Asset creation - case studies, channel highlights/insights, research docs, etc.