Ajinkya Kale
Bangalore
Summary
Dynamic e-commerce leader with a proven track record at adidas, Hummel, Tatacliq luxury, and Nike, driving significant topline growth through strategic initiatives. Expert in P&L management and data-driven decision making, I excel in brand development and team leadership, consistently delivering results that enhance market presence and profitability.
Overview
19
19
years of professional experience
Work History
Account Manager (E-commerce)
adidas
01.2023 - Current
- Spearheaded vertical e-commerce business, achieving a 17% increase in topline and a 19% increase in bottom line in '24 and '25.
- Being on brand to gain market share, with no commercial dilution, delivered growth at +12% CAGR (2023 to 2025).
- Developed and executed locally relevant products and SMUs, directly addressing BIS challenges, and enhancing net sales.
- Conceptualize, plan, and execute brand campaigns month after month for a strong brand presence to strengthen the top funnel.
Category Lead (Footwear)
Tata Cliq Luxury
10.2021 - 01.2023
- Managed full P&L and team for the global luxury footwear category, delivering 100% top-line and 110% bottom-line growth in FY ’22.
- Drove significant category growth by successfully launching dedicated running, sneakers, and footwear concept stores.
- Onboarded 10 international brands, enhancing consumer experience and premiumization, and adding 35% additional net sales.
- Optimized profitability by overseeing international buying processes; improving the bottom line by 7% PP through strategic outright buys.
Head Of Sale (India)
Hummel India
01.2020 - 10.2021
- Managed full P&L, and scaled the e-commerce business by 400% through strategic partnerships.
- Developed and executed the Team Sports category strategy, leveraging key partnerships with ISL and I-League.
- Strategized and launched team sports, safety shoes, and open footwear programs, adding 25% to the topline, and 5% to the bottom line.
- Expanded wholesale market presence by onboarding a master distributor with a multi-million-dollar contract, adding 100% to the wholesale business.
E-commerce Account Representative
Nike India
08.2017 - 11.2019
- Contributed to 20% of Nike India’s overall business through strategic e-commerce initiatives.
- Led the pioneering partnership and onboarding of Flipkart, establishing deeper brand penetration in the market.
- Managed Jabong.com and drove category offense for key performance categories (Running, Football, Basketball).
Sales Operations & Digital GTM Specialist
Nike India
11.2014 - 07.2017
- Led the execution of Nike’s digital-first strategy, achieving 100% wholesale business via B2B portals.
- Created an end-to-end digital sell-in solution by leading the project at Nike’s HQ (Portland USA) for Emerging Markets.
Retail Operations Specialist
Nike India
12.2011 - 10.2014
- Managed 300 mono brand stores across India with nine retail partners.
- Led the consumer experience project through mystery shopping, staff training, brand standard audits, and KPI led store performance scorecard.
- Partner engagement to increase focus on profitability through key retail metrics led monthly meetings.
Product Specialist
Nike India
11.2008 - 11.2011
- Launched Nike’s first running community in India, significantly boosting category performance.
- Executed all on-ground activations for the iconic 'Bleed Blue' campaign in Mumbai and Delhi.
- Product testing, trialing, with national and international athletes and product training for retail employees.
Assistant Manager, Space Selling
The Express Group (Indian Express)
03.2007 - 10.2008
- Responsible for generating ad revenue in up country market of Maharashtra.
- Delivered +15% growth year on year in 2007-08
Education
MBA (PGMP) - Marketing & Marketing Communication
MITSOB
Pune, IndiaBachelor of Commerce -
Dr. BAM University
Aurangabad, MH, IndiaSkills
- E-commerce strategy
- P&L management
- Brand development
- Market analysis
- Digital marketing
- Sales forecasting
- Competitive intelligence
- Team leadership
- Negotiation skills
- Data-driven decision making
- Project management
- Order management
- Data analytics
- Business development and planning
- Operations
Timeline
Account Manager (E-commerce)
adidas
01.2023 - Current
Category Lead (Footwear)
Tata Cliq Luxury
10.2021 - 01.2023
Head Of Sale (India)
Hummel India
01.2020 - 10.2021
E-commerce Account Representative
Nike India
08.2017 - 11.2019
Sales Operations & Digital GTM Specialist
Nike India
11.2014 - 07.2017
Retail Operations Specialist
Nike India
12.2011 - 10.2014
Product Specialist
Nike India
11.2008 - 11.2011
Assistant Manager, Space Selling
The Express Group (Indian Express)
03.2007 - 10.2008
MBA (PGMP) - Marketing & Marketing Communication
MITSOB
Bachelor of Commerce -
Dr. BAM University