Ajinkya Pawar
Senior Specialist - Ad Operations
Mumbai
Summary
More than 3 years of experience in ad operations and performance building. Worked with some of the market-leading publishers and managed campaigns for some of top brands. Worked, trained and managed teams effectively and efficiently.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Senior Specialist - Ad Operations
Affinity Global inc.
Mumbai
2022.04 - Current
- Identified areas in need of critical improvement and implemented strategies to achieve campaign targets.
- End - to - End campaign management. Managed operations and performance delivery to the entire APAC region.
- Maximize the branding and awareness through strategic targeting, Drive conversions and deliver the performance for the brand and achieve the set target of revenue.
- Managing and working in a team of 3, very focused on the aspects such as time & management, efficiency, team coordination and meaningful delegation.
- Managing notification campaigns for some of the top Indian brands. EX: E-Commerce & retail (Flipkart, Croma, etc.), Fintech companies ( Bajaj Finserv, Angel Broking, Paytm, Rupeezo, etc.), RMG ( My11CIrcle, RummyCircle, A23, etc.)
- Worked in Coordination with the publisher, sales and the product team. Providing timely inputs and insights based on the data.
- Worked on some of the top 3P platforms ex. Appsflyer, Partnerize, Verizon, Taboola, Adx, Adsense & Appnexus.
- Worked with some of the top publishers ex. WPS, Oppo, Vivo, Trell, IRCTC.
Senior Research Analyst
Media.net
Mumbai
2019.06 - 2022.03
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Market & Advertiser research for in-depth Publisher optimization.
- Data analysis and strategy building for sustainable revenue growth and greater efficiency.
- Keyword and creative optimization for native ad spots.
- Hands-on experience with in-house analysis tools and advanced excel.
- Implemented a system idea and successfully made it into a dedicated project.
Education
BE EXTC - Electrical, Electronics And Communications Engineering
Atharva College of Engineering
Mumbai 2015.07 - 2019.05
Skills
Operations leadership
End-to-end campaign management
Data analysis, visualization & performance driven optimization
Team management, meaningful delegation, time management
Certifications & Accomplishments
- Winners of Digital Marketing & Strategy Building competition organized by Harvard scholars.
- Top performer for 2 consecutive years
- Senior Director appreciation mail for exceptional performance during black Friday.
- Achieved 137% of the quarterly net revenue target.
- Inter-office football tournament runner-ups
- State level football and volleyball certifications.
Timeline
Senior Specialist - Ad Operations
Affinity Global inc.
2022.04 - Current
Senior Research Analyst
Media.net
2019.06 - 2022.03
BE EXTC - Electrical, Electronics And Communications Engineering
Atharva College of Engineering
2015.07 - 2019.05