Ajinkya Mohan Naik
Biomedical Engineer
Mumbai
Summary
Insightful Marketking Manger with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
QMS Medical Aliied Services Limited
Mumbai
07.2018 - Current
- Taking care of 2 territories Mumbai and Bangalore (2nd highest contributor)
- Handling sales of new division i.e B2B medical camp (highest contributor )
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Developed network of related professionals to open up business opportunities.
- Application specialist for medical instrument like ECG ,Holter,ABPM,CGMS etc
- Understanding customer’s need
- Market analysis
- Strategic planning to achieve business target
- Performed market segmentations, targeting and positioning for each product line.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Sr. Business Development Manager, Sr. Purchase manager
QMS Medical Allied Services Ltd (formaly QMS medical allied services)
Mumbai
07.2017 - 07.2018
- Targeting the proper market/customer base for our products
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
- Collected data and performed customer needs analysis.
- Contributing 1/4th to companies target
- Understanding customer’s need
- Market analysis
- Strategic planning to achieve business target
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Key area involved in Purchase
- Managing the purchase of all types of medical equipment’s and consumables for corporate gifting
- Managing Purchase of 50cr.
- Vendor Management
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Negotiated, prepared and signed contracts with clients.
- Negotiation
- Sourcing new innovative products.
Senior Product Manager, Purchase manager, Application specialist, Application specialist
Collateral medical Pvt Ltd
mumbai
04.2015 - 07.2017
- Key area involved in distribution channel Manager
- Identifying the good distributor for our range of product
- Providing support to distributor in terms of service and support
- Managing distributors across India
- Increased new client acquisition through targeted initiatives.
- Achieving targets
- Key area involved in Product manager
- Managing website category of medical products
- Connect with doctors and understand there needs of medical product and suggest the best product
- Increased new client acquisition through targeted initiatives.
- Key area involved in Application Specialist
- Handling demo calls for Patient monitors, ECGs, Ambulatory monitors, AEDs, all over India Key area involved in Purchase
- Managing the purchase of all types of medical equipment’s and consumables for corporate gifting , hospital and distributors
- Vendor Management
- Negotiation
- Sourcing the new medical products
- Handing purchase team
- Devised technical strategies, created system designs and developed presentation materials for applications.
- Established achievement targets and identified actions to reach objectives and operational goals.
- Negotiated contract terms with vendors to balance cash flow against possible price savings with technical and operational input from stakeholders and colleagues.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Created production operating plans with concrete goals and clear timelines to predict manufacturing output.
- Conducted re-negotiations with vendors on rejections, disposition and adjustment of purchased materials not meeting specifications.
- Approved or rejected prices, terms and deliveries not in line with policy.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Education
B.E - Biomedical
Mumbai University
Mumbai 06.2009 - 06.2014
Skills
Strategic planning
Timeline
Marketing Manager
QMS Medical Aliied Services Limited
07.2018 - Current
Sr. Business Development Manager, Sr. Purchase manager
QMS Medical Allied Services Ltd (formaly QMS medical allied services)
07.2017 - 07.2018
Senior Product Manager, Purchase manager, Application specialist, Application specialist
Collateral medical Pvt Ltd
04.2015 - 07.2017
B.E - Biomedical
Mumbai University
06.2009 - 06.2014
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