AJITA KAUSHIK

Performance-oriented marketing automation and email marketing specialist with four years of experience in sales operations. Proven track record in optimizing marketing initiatives and sales processes to achieve measurable results. Expertise in data analysis, consumer behavior, and strategic planning, complemented by strong communication and problem-solving skills. Committed to driving successful marketing strategies through effective email campaign management and A/B testing.

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Planned, executed, and optimized email marketing campaigns to enhance engagement and conversions., Developed and managed automated email workflows, customer journeys, and landing pages., Monitored key performance metrics (open rates, CTR, revenue) and optimized campaigns through A/B testing., Ensured compliance with email marketing regulations while creating targeted and personalized content., Managed and segmented large email lists, implementing lead generation and hygiene best practices., Conducted data research, data extraction, and data mining from sources like Sales Navigator, LinkedIn, Snov.io, ZoomInfo, and Smarte, improving data accuracy by 20%., Maintained and updated marketing databases using CRM platforms (Salesforce, Marketo, HubSpot). Conducted advanced data analysis using Excel (pivot tables, VLOOKUP, data visualization) and Google Analytics., Developed reports and dashboards to track campaign performance and provide actionable insights for stakeholders., Analyzed consumer behavior, competitor activities, and market trends to inform strategic decisions., Aligned email marketing strategies with business goals by collaborating with sales, product, and marketing teams., Designed and tested email templates with the design team for improved engagement and conversions., Leveraged marketing automation tools (Mailchimp, Outlook, Zoho, HubSpot, MS Dynamics) to execute and monitor campaigns., Optimized campaign performance through data-driven strategies, reducing unsubscribe rates and enhancing audience targeting., Provided strategic recommendations based on data insights, driving customer engagement and revenue growth.