AJITA KAUSHIK
Email Marketing Specialist
Pune,MH
Summary
Performance-oriented marketing automation and email marketing specialist with four years of experience in sales operations. Proven track record in optimizing marketing initiatives and sales processes to achieve measurable results. Expertise in data analysis, consumer behavior, and strategic planning, complemented by strong communication and problem-solving skills. Committed to driving successful marketing strategies through effective email campaign management and A/B testing.
Overview
5
5
years of professional experience
Work History
Email Marketing Specialist
Alkegen
Pune
08.2024 - Current
- Planned, executed, and optimized email marketing campaigns to enhance engagement and conversions.
- Developed and managed automated email workflows, customer journeys, and landing pages.
- Monitored key performance metrics (open rates, CTR, revenue) and optimized campaigns through A/B testing.
- Ensured compliance with email marketing regulations while creating targeted and personalized content.
- Managed and segmented large email lists, implementing lead generation and hygiene best practices.
Market Data Analyst
EDB
11.2022 - 08.2024
- Conducted data research, data extraction, and data mining from sources like Sales Navigator, LinkedIn, Snov.io, ZoomInfo, and Smarte, improving data accuracy by 20%.
- Maintained and updated marketing databases using CRM platforms (Salesforce, Marketo, HubSpot). Conducted advanced data analysis using Excel (pivot tables, VLOOKUP, data visualization) and Google Analytics.
- Developed reports and dashboards to track campaign performance and provide actionable insights for stakeholders.
- Analyzed consumer behavior, competitor activities, and market trends to inform strategic decisions.
Email Marketing Specialist
Market Data Centre
Pune
04.2022 - 10.2022
- Spearheaded the conception and execution of diverse email marketing campaigns, showcasing versatility and adaptability in crafting compelling content.
- Skillfully compiled extensive email lists, ensuring robust databases for future campaigns, and maintained meticulous follow-up procedures to maximize engagement.
- Innovatively designed, captivating subject lines and visually appealing email templates elevate brand presence and drive user engagement. Leveraged advanced analytics tools to track and analyze campaign performance, deriving actionable insights to optimize future initiatives, and enhance ROI.
- Enhanced email outreach effectiveness by integrating dynamic graphics, personalized content, and compelling calls to action, resulting in heightened recipient engagement and conversion rates.
- Demonstrated proficiency in data acquisition, utilizing Sales Navigator, Snoiv, and ZoomInfo to source valuable customer insights and enrich campaign targeting strategies.
- Worked on Ecommerce Email Marketing like., Amazon, Flipkart.
Email Marketing Specialist
Future Market Insights
Pune
02.2021 - 03.2022
- Elevated email marketing effectiveness by enhancing email sends through the integration of dynamic graphics, personalized customization, compelling calls to action, and advanced features, ensuring alignment with industry standards and privacy policies.
- Collaborated closely with sales and marketing teams to identify target email audience segments and foster the expansion of our email list, driving increased engagement and conversion opportunities.
- Designed and executed impactful direct email marketing campaigns, leveraging creative strategies to capture audience attention and drive desired actions.
- Managed and meticulously tracked email marketing campaigns and their outcomes, leveraging insights to evaluate ROI, propose enhancements, and establish industry-leading best practices.
- Prioritized prompt, accurate, and error-free communication with customers, fostering strong relationships, and minimizing unsubscribes while maintaining the integrity of the email database.
Research Analyst
iResearch Services
Pune
01.2020 - 01.2021
- Tracked and anticipated shifts in marketing and sales trends, providing valuable insights for strategic decision-making.
- Assessed the efficacy of marketing initiatives and strategies through comprehensive measurement and analysis.
- Developed and assessed methodologies for data collection, including surveys, questionnaires, and opinion polls, ensuring robust and reliable data acquisition.
- Conducted thorough data gathering on consumer behavior, competitor activities, and market conditions to inform strategic planning.
- Analyzed complex data sets and research findings, transforming them into concise and visually compelling tables, graphs, and reports.
- Compiled insightful reports and delivered compelling presentations to management, facilitating informed decision-making, and driving actionable outcomes.
Education
MBA - Marketing
IIEBM
01.2019
B.Com - Marketing
Digvijaynath PG College
01.2016
Skills
- Salesforce
- Marketo
- HubSpot
- MS Dynamics
- ZoomInfo
- Lusha
- Mailchimp
- Zoho CRM
- D&B Hoovers
- Sales Navigator
- A/B testing
- Email automation
- Data segmentation
- Market research
- Evaluate campaigns
- Email strategy development
- Direct mail campaigns
- Ecommerce Email Marketing
Professional Experience
Planned, executed, and optimized targeted email marketing campaigns to drive engagement and conversions. Managed automated workflows, segmented lists, and landing pages using platforms like Salesforce, HubSpot, and Marketo. Monitored KPIs (open rates, CTR, revenue) and improved performance through A/B testing and data-driven strategies. Ensured compliance, maintained data hygiene, and enhanced data accuracy by 20% using tools such as LinkedIn, Snov.io, and ZoomInfo. Collaborated cross-functionally to align campaigns with business goals, designed and tested email templates, and delivered actionable insights via advanced analytics and reporting.
Timeline
Email Marketing Specialist
Alkegen
08.2024 - Current
Market Data Analyst
EDB
11.2022 - 08.2024
Email Marketing Specialist
Market Data Centre
04.2022 - 10.2022
Email Marketing Specialist
Future Market Insights
02.2021 - 03.2022
Research Analyst
iResearch Services
01.2020 - 01.2021
MBA - Marketing
IIEBM
B.Com - Marketing
Digvijaynath PG College
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