Ajitesh Kumar Soni
Gurugram
Summary
A dynamic, performance-driven professional with over 9 years of rich experience in Category Management, Business Development, and Account Management. Proven track record of increasing revenues, building robust networks, and streamlining workflows. Adept at leading cross-functional teams and fostering a collaborative environment to drive productivity and exceed targets.
Overview
10
10
years of professional experience
Work History
Chief Manager - Category Management - Sports
Reliance Retail - JioMart
04.2024 - Current
- Conducted brand identification and assortment planning through analysis of buyer insights and market trends.
- Implemented in-app promotions and performance marketing strategies to optimize click-through and conversion rates.
- Oversaw end-to-end operations, ensuring optimal fill rates, in-stock availability, and efficient resolution of seller escalations.
Global Trade Chief Manager - Regional Category Management - North I
Reliance Retail Limited - JioMart
04.2023 - 03.2024
- Drove the seller acquisition charter for North India, managing a team of 8 Cluster Managers.
- Secured partnerships with leading brands and top exporters from the Delhi NCR region across diverse categories.
- Led a cataloging initiative, collaborating with teams to enhance product information and visibility.
Hyperlocal Chief Manager - Business Development - North
Reliance Retail Limited - JioMart
03.2022 - 04.2023
- Developed a comprehensive go-to-market strategy for the launch of a hyperlocal marketplace.
- Successfully onboarded over 2,800 sellers in five months with a team of 50+ Field Operations employees.
- Implemented new processes that led to a 25% increase in productivity and a 10% reduction in expenses.
Partner Manager - Non-Linear Sales
Amazon Seller Services Pvt. Ltd.
04.2021 - 03.2022
- Oversaw the performance of 40 ATES partners, ensuring effective seller onboarding and account management.
- Drove post-launch engagement, including advertising, inventory management, and upselling, to enable seller success.
Category Account Manager
Amazon Business (B2B) - H&K / Grocery
10.2019 - 03.2021
- Executed strategic account plans to achieve business opportunities and KPIs for vendors.
- Elevated seller sales volume by encouraging participation in brand campaigns and improving stock management, managing a business of ~INR 40 Cr. per year.
- Identified and bridged selection gaps, resulting in an increased GMS of INR 1.8 Cr.
Sales Specialist
04.2017 - 10.2019
- Successfully managed the launch of 112 Seller Flex sites in the North region within 8 months, surpassing goals by +35%.
- Implemented an inventory optimization project that resulted in an 85% improvement in order fulfillment.
- Onboarded 120 third-party sellers into the Fulfillment by Amazon (FBA) model, expanding product selection by 7,825 items.
Associate - Business Development
05.2016 - 03.2017
- Responsible for seller acquisition on MFN and FBA models.
- Drove Salesforce adherence and implemented new SOPs for lead engagement.
Key Accounts Manager
Amazon affiliate : Prione Business Services
10.2015 - 05.2016
- Enhanced customer and seller experience by improving selection, providing competitive pricing, and offering timely training and feedback.
- Improved seller retention by increasing engagement and monitoring performance metrics.
Education
MBA (Post Graduate Diploma in Management) - Marketing and Operations
01.2014
Skills
E-Commerce Management: Category Management, Business Development, Seller Acquisition, Partner Management, Go-to-Market Strategy, Assortment Planning
Sales & Account Management: Strategic Account Planning, Vendor Relations, Client Relationship Management, Negotiation, Upselling, CRM (Salesforce)
Operations & Analytics: P&L Management, Inventory Optimization, Workflow Streamlining, Data Analysis, SOP Development
Leadership: Team Leadership, Mentoring, Performance Management, Cross-functional Collaboration
Awards
Star Award, Amazon (October 2020), Star Award, Amazon (June 2020), Make a difference award, Amazon (January 2016 & June 2017), Cowboy Award, Prione Business Services (October 2015 & January 2016), 2nd prize in DS Olympics, national sales competition (June 2017)
Timeline
Chief Manager - Category Management - Sports - Reliance Retail - JioMart
04.2024 - Current
Global Trade Chief Manager - Regional Category Management - North I - Reliance Retail Limited - JioMart
04.2023 - 03.2024
Hyperlocal Chief Manager - Business Development - North - Reliance Retail Limited - JioMart
03.2022 - 04.2023
Partner Manager - Non-Linear Sales - Amazon Seller Services Pvt. Ltd.
04.2021 - 03.2022
Category Account Manager - Amazon Business (B2B) - H&K / Grocery
10.2019 - 03.2021
- Sales Specialist
04.2017 - 10.2019
- Associate - Business Development
05.2016 - 03.2017
Key Accounts Manager - Amazon affiliate : Prione Business Services
10.2015 - 05.2016
Jaipuria Institute of Management - MBA (Post Graduate Diploma in Management), Marketing and Operations