Summary
Overview
Work History
Education
Skills
Awards
Timeline

Ajitesh Kumar Soni

Gurugram

Summary

A dynamic, performance-driven professional with over 9 years of rich experience in Category Management, Business Development, and Account Management. Proven track record of increasing revenues, building robust networks, and streamlining workflows. Adept at leading cross-functional teams and fostering a collaborative environment to drive productivity and exceed targets.

Overview

10
10
years of professional experience

Work History

Chief Manager - Category Management - Sports

Reliance Retail - JioMart
04.2024 - Current
  • Conducted brand identification and assortment planning through analysis of buyer insights and market trends.
  • Implemented in-app promotions and performance marketing strategies to optimize click-through and conversion rates.
  • Oversaw end-to-end operations, ensuring optimal fill rates, in-stock availability, and efficient resolution of seller escalations.

Global Trade Chief Manager - Regional Category Management - North I

Reliance Retail Limited - JioMart
04.2023 - 03.2024
  • Drove the seller acquisition charter for North India, managing a team of 8 Cluster Managers.
  • Secured partnerships with leading brands and top exporters from the Delhi NCR region across diverse categories.
  • Led a cataloging initiative, collaborating with teams to enhance product information and visibility.

Hyperlocal Chief Manager - Business Development - North

Reliance Retail Limited - JioMart
03.2022 - 04.2023
  • Developed a comprehensive go-to-market strategy for the launch of a hyperlocal marketplace.
  • Successfully onboarded over 2,800 sellers in five months with a team of 50+ Field Operations employees.
  • Implemented new processes that led to a 25% increase in productivity and a 10% reduction in expenses.

Partner Manager - Non-Linear Sales

Amazon Seller Services Pvt. Ltd.
04.2021 - 03.2022
  • Oversaw the performance of 40 ATES partners, ensuring effective seller onboarding and account management.
  • Drove post-launch engagement, including advertising, inventory management, and upselling, to enable seller success.

Category Account Manager

Amazon Business (B2B) - H&K / Grocery
10.2019 - 03.2021
  • Executed strategic account plans to achieve business opportunities and KPIs for vendors.
  • Elevated seller sales volume by encouraging participation in brand campaigns and improving stock management, managing a business of ~INR 40 Cr. per year.
  • Identified and bridged selection gaps, resulting in an increased GMS of INR 1.8 Cr.

Sales Specialist
04.2017 - 10.2019
  • Successfully managed the launch of 112 Seller Flex sites in the North region within 8 months, surpassing goals by +35%.
  • Implemented an inventory optimization project that resulted in an 85% improvement in order fulfillment.
  • Onboarded 120 third-party sellers into the Fulfillment by Amazon (FBA) model, expanding product selection by 7,825 items.

Associate - Business Development
05.2016 - 03.2017
  • Responsible for seller acquisition on MFN and FBA models.
  • Drove Salesforce adherence and implemented new SOPs for lead engagement.

Key Accounts Manager

Amazon affiliate : Prione Business Services
10.2015 - 05.2016
  • Enhanced customer and seller experience by improving selection, providing competitive pricing, and offering timely training and feedback.
  • Improved seller retention by increasing engagement and monitoring performance metrics.

Education

MBA (Post Graduate Diploma in Management) - Marketing and Operations

Jaipuria Institute of Management
01.2014

Skills

E-Commerce Management: Category Management, Business Development, Seller Acquisition, Partner Management, Go-to-Market Strategy, Assortment Planning

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Awards

Star Award, Amazon (October 2020), Star Award, Amazon (June 2020), Make a difference award, Amazon (January 2016 & June 2017), Cowboy Award, Prione Business Services (October 2015 & January 2016), 2nd prize in DS Olympics, national sales competition (June 2017)

Timeline

Chief Manager - Category Management - Sports - Reliance Retail - JioMart
04.2024 - Current
Global Trade Chief Manager - Regional Category Management - North I - Reliance Retail Limited - JioMart
04.2023 - 03.2024
Hyperlocal Chief Manager - Business Development - North - Reliance Retail Limited - JioMart
03.2022 - 04.2023
Partner Manager - Non-Linear Sales - Amazon Seller Services Pvt. Ltd.
04.2021 - 03.2022
Category Account Manager - Amazon Business (B2B) - H&K / Grocery
10.2019 - 03.2021
- Sales Specialist
04.2017 - 10.2019
- Associate - Business Development
05.2016 - 03.2017
Key Accounts Manager - Amazon affiliate : Prione Business Services
10.2015 - 05.2016
Jaipuria Institute of Management - MBA (Post Graduate Diploma in Management), Marketing and Operations

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