Ajitesh Makkar
Digital Marketing Manager
Gurgaon
Summary
Solutions-Focused and result-oriented Professional having 7 years+ experience in Digital Marketing with diverse roles distinguished by commended performance and proven results.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Senior Media Analyst
Publicis Sapient
Gurugram
12.2021 - Current
- Lead MEA Dec. 2021- August 2022, Lead GB & I August 2022- Present
- Build strong working relationships with clients and keep them informed of new product features and help in content planning
- Planning across all social channels for, regions (Facebook, Instagram, LinkedIn, TikTok, Snapchat etc)
- Managing spends of $1M per month across all channels
- Understand the advertiser's business requirements and accordingly, formulate a social media marketing solution for achieving their business objectives - in the process of leveraging various features of their Online Marketing platform
- Provide outbound consultations to advertisers and drive sales activities to achieve productivity and revenue targets.
Client Manager
Brandilicious Media
Mumbai
12.2020 - 12.2021
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and following up with potential and existing clients.
- Established performance and service goals and held associates accountable for individual performance.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Understand the advertiser's business requirements and accordingly, formulate a social media marketing solution for achieving
their business objectives - in the process of leveraging various features of their Online Marketing platform. - Build strong working relationships with clients and keep them informed of new product features and help in content planning.
- Provide outbound consultations to advertisers
and drive sales activities to achieve productivity
and revenue targets. - Efficiently deep dive in performance campaigns and manage the clients as per the performance growth.
Digital Business Development Associate
BYJUs
Chandigarh
06.2020 - 12.2020
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Resolved problems, improved operations and provided exceptional service.
- Created plans and communicated deadlines to complete projects on time.
- Digital Marketing campaigns planning (Social and Search)
- Market Research) Marketing Strategy & Content Strategy
- User Acquisition Strategy, Landing Page optimization, Advertising Copywriting
- Growth Hacking
DIGITAL MARKETING MANAGER
FRESCDEPOPS FOODSPVT. LTD
11.2018 - 06.2020
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Analyzed and reported social media and online marketing campaign results.
- Provide day-to-day supervision and execution of campaigns on social & Search media channels (Facebook, Instagram and Google)
- Manage and execute FMCG accounts campaigns.
- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance
- Develop and lead a comprehensive marketing strategy, from ‘top-of-the funnel' awareness through conversion, work closely within paid search, to drive the overall growth.
MARKETING SPECIALIST SUPPORT
FIS GLOBAL BUSINESSS
Gurugram
07.2015 - 11.2018
- Worked with vendors to complete projects according to schedule and specifications.
- Distributed advertising and marketing collateral to store locations.
- Created professional business correspondence, spreadsheets and presentations.
- Tracked key metrics and developed spreadsheets and data models.
- Identified appropriate marketing channels and target customers for campaigns.
Education
BTech. ( Bachelor of Technology) - Electronics & Communication
Haryana Engineering College
Jagadhri. Haryana 07.2015 - 06.2018
Skills
Google Ads Specialist
Certification
Google Ads
Accomplishments
- Brand: the Pant Project- Scaled from 10 lakhs to 1.5cr per month in revenue
- Brand: Safari Bags- Scaled to 4cr per month
- Scaled multiple brands for GSK with 100% planning accuracy
- Helped GSK to generate 1200+ leads for expert campaigns and publish a case study for the same
- Brand: Big Flex-Achieved a minimum profitable ROI of 2.5 from Facebook ads and 6 from Google ads while scaling to $50k per day.
- Similarly helped a lot of brands from different niches to reach 8-9 figure in revenue per month
Timeline
Snapchat Ads
01-2022
Twitter Ads
01-2022
LinkedIn Ads
01-2022
TikTok ads
01-2022
Senior Media Analyst
Publicis Sapient
12.2021 - Current
Client Manager
Brandilicious Media
12.2020 - 12.2021
Google Ads
12-2020
Facebook Ads Blueprint
12-2020
Digital Business Development Associate
BYJUs
06.2020 - 12.2020
DIGITAL MARKETING MANAGER
FRESCDEPOPS FOODSPVT. LTD
11.2018 - 06.2020
MARKETING SPECIALIST SUPPORT
FIS GLOBAL BUSINESSS
07.2015 - 11.2018
BTech. ( Bachelor of Technology) - Electronics & Communication
Haryana Engineering College
07.2015 - 06.2018