Ajitesh Makkar
Digital Marketing Manager
Gurgaon
Summary
Solutions-Focused and result-oriented Professional having 7 years+ experience in Digital Marketing with diverse roles distinguished by commended performance and proven results.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Senior Media Analyst
Publicis Sapient
Gurugram
12.2021 - Current
- Lead MEA Dec. 2021- August 2022, Lead GB & I August 2022- Present
- Build strong working relationships with clients and keep them informed of new product features and help in content planning
- Planning across all social channels for, regions (Facebook, Instagram, LinkedIn, TikTok, Snapchat etc)
- Managing spends of $1M per month across all channels
- Understand the advertiser's business requirements and accordingly, formulate a social media marketing solution for achieving their business objectives - in the process of leveraging various features of their Online Marketing platform
- Provide outbound consultations to advertisers and drive sales activities to achieve productivity and revenue targets.
Client Manager
Brandilicious Media
Mumbai
12.2020 - 12.2021
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and following up with potential and existing clients.
- Established performance and service goals and held associates accountable for individual performance.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Understand the advertiser's business requirements and accordingly, formulate a social media marketing solution for achieving
their business objectives - in the process of leveraging various features of their Online Marketing platform. - Build strong working relationships with clients and keep them informed of new product features and help in content planning.
- Provide outbound consultations to advertisers
and drive sales activities to achieve productivity
and revenue targets. - Efficiently deep dive in performance campaigns and manage the clients as per the performance growth.
Digital Business Development Associate
BYJUs
Chandigarh
06.2020 - 12.2020
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Resolved problems, improved operations and provided exceptional service.
- Created plans and communicated deadlines to complete projects on time.
- Digital Marketing campaigns planning (Social and Search)
- Market Research) Marketing Strategy & Content Strategy
- User Acquisition Strategy, Landing Page optimization, Advertising Copywriting
- Growth Hacking
DIGITAL MARKETING MANAGER
FRESCDEPOPS FOODSPVT. LTD
11.2018 - 06.2020
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Analyzed and reported social media and online marketing campaign results.
- Provide day-to-day supervision and execution of campaigns on social & Search media channels (Facebook, Instagram and Google)
- Manage and execute FMCG accounts campaigns.
- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance
- Develop and lead a comprehensive marketing strategy, from ‘top-of-the funnel' awareness through conversion, work closely within paid search, to drive the overall growth.
MARKETING SPECIALIST SUPPORT
FIS GLOBAL BUSINESSS
Gurugram
07.2015 - 11.2018
- Worked with vendors to complete projects according to schedule and specifications.
- Distributed advertising and marketing collateral to store locations.
- Created professional business correspondence, spreadsheets and presentations.
- Tracked key metrics and developed spreadsheets and data models.
- Identified appropriate marketing channels and target customers for campaigns.
Education
BTech. ( Bachelor of Technology) - Electronics & Communication
Haryana Engineering College
Jagadhri. Haryana 07.2015 - 06.2018
Skills
Google Ads Specialist
Facebook Ads Specialist
Snapchat Ads Specialist
Twitter Ads Specialist
LinkedIn Ads Specialist
Tik Tok Ads Specialist
Team Management
Copywriting Expert
Performance Marketing Specialist
Certified Fitness specialist
Share market expert
Certification
Google Ads
Accomplishments
- Brand: the Pant Project- Scaled from 10 lakhs to 1.5cr per month in revenue
- Brand: Safari Bags- Scaled to 4cr per month
- Scaled multiple brands for GSK with 100% planning accuracy
- Helped GSK to generate 1200+ leads for expert campaigns and publish a case study for the same
- Brand: Big Flex-Achieved a minimum profitable ROI of 2.5 from Facebook ads and 6 from Google ads while scaling to $50k per day.
- Similarly helped a lot of brands from different niches to reach 8-9 figure in revenue per month
Timeline
Snapchat Ads
01-2022
Twitter Ads
01-2022
LinkedIn Ads
01-2022
TikTok ads
01-2022
Senior Media Analyst
Publicis Sapient
12.2021 - Current
Client Manager
Brandilicious Media
12.2020 - 12.2021
Google Ads
12-2020
Facebook Ads Blueprint
12-2020
Digital Business Development Associate
BYJUs
06.2020 - 12.2020
DIGITAL MARKETING MANAGER
FRESCDEPOPS FOODSPVT. LTD
11.2018 - 06.2020
MARKETING SPECIALIST SUPPORT
FIS GLOBAL BUSINESSS
07.2015 - 11.2018
BTech. ( Bachelor of Technology) - Electronics & Communication
Haryana Engineering College
07.2015 - 06.2018