Hi, I’m
AJITH PRAKASH
VR
Ernakulam,kerala
Summary
CEO leading trade sales and distribution . Drove 20% YoY revenue growth through dealer expansion, competitive positioning, and sales planning, while improving dealer profitability and market share. Delivered the region’s top national ranking for sales growth and customer satisfaction, and strengthened reporting speed through technology-enabled process improvements. Results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.
Overview
3
Language
19
years of professional experience
Work History
VAS TRADE LINKS
CEO
10.2025 - Current
Job overview
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Led cross-functional teams to implement innovative solutions addressing client needs and industry trends.
- Oversaw operational efficiency initiatives, resulting in streamlined processes across departments.
- Established performance metrics to assess organizational effectiveness and ensure alignment with business goals.
Orient Electric Ltd.
Regional Manager
03.2024 - 09.2025
Job overview
- Driving sales and distribution across Kerala, achieving 20% YoY revenue growth through dealer expansion, competitive positioning, and strategic sales planning.
- Strengthened channel network by onboarding new dealers and improving dealer profitability, directly contributing to market share growth.
- Implemented technology-enabled process improvements, enhancing efficiency, reporting accuracy, and decision-making speed.
- Recognized as the highest-performing region nationwide for both sales growth and customer satisfaction ratings.
- Championed sustainability initiatives, reducing operational costs while aligning with corporate ESG goals.
Bajaj Electricals Ltd.
Trade Sales Manager
10.2010 - 02.2024
Job overview
- Led trade sales operations for 13+ years, delivering consistent double-digit sales growth and strengthening brand presence in Kerala.
- Expanded business reach into previously untapped districts, increasing dealer network and revenue pipeline.
- Launched and managed high-impact promotional campaigns, driving sales spikes during peak seasons.
- Acted as a trusted advisor to channel partners, improving collections and ensuring sustainable business growth.
- Monitored competitor movements and proactively adapted strategies to retain market leadership in core product categories.
Crompton Greaves Ltd.
Assistant Manager
10.2008 - 09.2009
Job overview
- Managed sales operations in Central Kerala, with additional charge for Home UPS across the state.
- Successfully introduced and scaled Home UPS sales, achieving strong adoption in a competitive segment.
- Enhanced reporting practices by delivering weekly sales, expense, and productivity insights to management for data-driven decision-making.
V-Guard Industries Ltd.
Executive
01.2007 - 09.2008
Job overview
- Managed stabilizers, water heaters, UPS, pumps, and fan sales in Central Kerala.
- Achieved a milestone award for record single-month UPS sales (2,000 units) via a single distributor.
- Built strong early-career foundation in channel sales, product positioning, and relationship management.
Education
Calicut UniversityKerala, India
MBA from Marketing and Human Resources
01-2006
MG UniversityKerala, India
BBA
01-2004
Skills
Strategic planning, forecasting & P&L ownership
Customer experience & relationship management
Team leadership & capability development
Contract negotiations & stakeholder management
Channel partner management
Trade sales strategy & market penetration
Dealer network expansion
Revenue growth planning
Competitive market intelligence & business analytics
Promotions & product launch management
Accomplishments
- Qualified as an Esteemed Member of the 110% Club in Los Angeles and Las Vegas (2012–2013), in recognition of exceptional sales performance.
- Excellence Award – All India No.1 TSI (Domestic Appliances) (2013–2014), awarded for delivering the highest performance nationally.
- Pride Award – Consumer Products Division (2020–2021), honored for outstanding contribution and business results.
- Pride Award – Consumer Products Division (2022–2023), consecutively recognized for excellence in driving growth and performance.
DISCLAIMER
I hereby declare that the information furnished above is true to the best of my knowledge and belief . Place: Cochin Date: 20/08/2025
ACHIEVEMENTS
Qualified as an Esteemed Member of the 110% Club in Los Angeles and Las Vegas (2012–2013), in recognition of exceptional sales performance., Excellence Award – All India No.1 TSI (Domestic Appliances) (2013–2014), awarded for delivering the highest performance nationally., Pride Award – Consumer Products Division (2020–2021), honored for outstanding contribution and business results., Pride Award – Consumer Products Division (2022–2023), consecutively recognized for excellence in driving growth and performance.
Timeline
CEO
VAS TRADE LINKS
10.2025 - Current
Regional Manager
Orient Electric Ltd.
03.2024 - 09.2025
Trade Sales Manager
Bajaj Electricals Ltd.
10.2010 - 02.2024
Assistant Manager
Crompton Greaves Ltd.
10.2008 - 09.2009
Executive
V-Guard Industries Ltd.
01.2007 - 09.2008
MG University
BBA
Calicut University
MBA from Marketing and Human Resources