Summary
Overview
Work History
Education
Skills
Languages
Expertise Skills
Timeline
Generic
AJITH S KUMAR

AJITH S KUMAR

Thiruvalla

Summary

I am a Performance Marketing Specialist managing over ₹10 lakh in monthly ad spend across platforms like Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, targeting diverse regions including GCC countries, European countries, and the Caribbean. I specialize in full-funnel campaign strategy, lead generation, and audience targeting for international markets. I also run WhatsApp marketing campaigns using , create personalized video content through Haugen, and streamline workflows using Zapier for automation and integration. I’m proficient in CRMs like Zoho and TeleCRM, and I use tools like Typeform and Calendly to collect leads and schedule appointments efficiently. With a strong focus on performance, automation, and ROI-driven strategies, I bring a tech-enabled approach to digital marketing that delivers consistent and scalable results.

Overview

7
7
years of professional experience

Work History

Performance Marketing Specialist

Global Nurse Force
Kochi
07.2024 - Current
  • Managed performance marketing campaigns with a monthly budget of over ₹10 lakh across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
  • Planned and executed campaigns targeting GCC, European, and Caribbean markets.
  • Ran WhatsApp marketing campaigns using Respond.io for customer engagement and automation.
  • Handled full-funnel marketing strategies focused on lead generation, retargeting, and conversion optimization
  • Created engaging, personalized video ads using Heygen to boost CTR and campaign performance.
  • Automated workflows and lead routing using Zapier, improving response time and sales coordination.
  • Expert in CRM management with Zoho CRM and TeleCRM, ensuring efficient lead tracking and follow-up.
  • Used Typeform for capturing qualified leads and Calendly for seamless appointment scheduling.
  • Skilled in managing Zoho CRM to organize and streamline customer data and processes.
  • Experienced in designing and optimizing landing pages through Unbounce to improve conversions and support marketing campaigns.
  • Trained junior staff on marketing tools and best practices for outreach.

Digital Marketing Executive

Pushpagiri Medical College Hospital
Tiruvalla
03.2018 - 06.2024
  • Managed social media platforms to enhance online presence and community interaction.
  • Collaborated with medical staff to generate content for website updates and blogs.
  • Developed and implemented multi-channel digital marketing strategies.
  • Coordinated the design and development of promotional materials and digital assets, including videos, infographics, and banners.
  • Planned advertising campaigns for online, print and other mediums.
  • Coordinated with a leading TV channel to plan and run health programs, managing content and doctor scheduling to improve brand visibility and public engagement
  • Handled online reputation management, SEO, and website updates to improve visibility and drive patient inquiries

Education

Bachelor of Computer Application - BCA

University of Madras
Madras
01.2021

Skills

  • Performance marketing
  • Campaign management
  • Lead generation
  • Paid search campaigns
  • Social media management
  • Marketing campaign strategy
  • Sales strategies
  • Customer engagement
  • CRM management
  • Landing page optimization
  • Team mentoring
  • Training junior staff
  • Marketing automation

Languages

  • English, Fluent
  • Hindi, Fluent

Expertise Skills

  • Google Ads
  • Meta Ads
  • Wordpress
  • SEO
  • TikTok ads
  • LinkedIn ads
  • Rospond.io
  • Heygen
  • Typeform

Timeline

Performance Marketing Specialist

Global Nurse Force
07.2024 - Current

Digital Marketing Executive

Pushpagiri Medical College Hospital
03.2018 - 06.2024

Bachelor of Computer Application - BCA

University of Madras

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AJITH S KUMAR