Summary
Overview
Work History
Education
Skills
Certification
Freelance Experience
Timeline
Generic
AJITH SRINIVASAN

AJITH SRINIVASAN

Experienced Marketing Manager

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

6
6
years of professional experience
2
2
Certifications

Work History

Co-Founder & CEO

GoSift.io
10.2023 - 08.2024
  • A passion project, conceptualising the idea of an end-to-end pre-onboarding tool
  • Bootstrapped for 9 months and built a beta version of the product
  • Built a team of 8 members, each contributing to a particular vertical such as tech, design, finance, etc
  • Acted as an end-to-end product owner, working with the design and tech team to build our working beta version
  • Worked on initial branding and website creation
  • Managed investor outreaches whilst building all investor collaterals
  • Introduced and implemented project management workflows
  • Project on hold due to personal reasons.
  • Grew the customer base through targeted outreach and networking events.
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Established foundational processes for business operations.
  • Enhanced investor relations and secured funding by delivering compelling presentations and detailed financial reports.
  • Championed a culture of innovation, encouraging creative problem-solving throughout the organization.

Head of Marketing (Marketing Manager)

Zupain
08.2023 - 11.2023
  • Part of the leadership team leading the Marketing Vertical
  • Handled a team of Content Creators, Designers and Program Managers handling multiple projects
  • Worked on Product Marketing and positioning of Zupain as an eCommerce enabler
  • Managed partnerships and integrations with multiple value add partners on Zupain's platform and create a product roadmap for the same
  • Managed performance marketing for lead generation
  • Built lead generation landing pages for Zupain's digital marketing efforts
  • Created marketing automation flows and content for all stages of a lead/user journey
  • Reduced cost per lead from Rs
  • 120 to Rs
  • 65 in 2 months.
  • Led a team of marketing professionals for successful product launches and promotions.
  • Implemented data-driven decision-making processes to guide innovative marketing strategies.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

Marketing Manager - D2C Ecosystem

Simpl
4 2023 - 8 2023
  • Managing digital content efforts for the Simpl Checkout and working with product leaders in preparing communications
  • Leading all of Simpl's Community Marketing Initiatives
  • Working with cross-functional teams to create sales-enablement pipelines
  • Working on merchant-marketing journeys
  • Establishing Simpl as an enabler in the ecosystem
  • Continuing with all responsibilities in my previous role.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.

Asst. Manager - Marketing

Simpl
11.2022 - 04.2023
  • Building Simpl's D2C community from the ground up
  • Strategising and executing marketing strategies to acquire more brands in part of the community
  • Planning an executing offline networking events, online webinars, etc
  • Incharge for the growth of the digital community through content-led initiatives
  • Managed the monthly newsletter known as D2C Dispatch
  • Handling email marketing and audience acquisition strategies and execution
  • Working with cross-functional teams to create sales enablement pipelines through community led efforts
  • Creating ICPs, Branding, and Identity for the community
  • Working with PR to create buzz and increase community reach
  • Creating, strategising, managing and building content for D2C Simplified's LinkedIn - growing to 1400 followers in 5 months with 60% relevant D2C brand founders.
  • Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.

Sr. Copywriter (B2B)

Simpl
04.2022 - 11.2022
  • Initiating and spearheading Simpl's B2B content marketing efforts while building a team from ground zero
  • Accelerating merchant acquisition efforts through various content strategies and mediums both internally and externally - to fulfil Simpl's goal of becoming a Merchant First Network
  • Working closely with Business Development and Partner Success teams to identify and fill content gaps with regards to approaching, closing and retaining merchants
  • Working on sales & marketing collateral.

Content Specialist

Kaseya
07.2021 - 04.2022
  • Youngest member on a content team of 15+ with each member managing a separate business unit (BU)
  • Creating, reviewing and managing content for a BU of Kaseya that offers customers a customised RMM solution
  • Acting as the point of contact between Kaseya and all the stakeholders involved on a project basis
  • Maintained strict deadlines in accordance with fixed send/publish dates
  • Writing emails, eBooks, checklists, blogs, PR articles, Byline articles and landing pages.

Founder & Creative Strategy Lead

Triskel Media
06.2020 - 04.2022
  • Identified potential leads through personal and professional networks
  • Responsible for vetting leads and creating personalized pitch decks for Business Development to take forward
  • Development of Marketing Strategy for Clients (Online & Offline)
  • Created Periodic Marketing Calendars and Provided Marketing Consultancy for Small and Medium Enterprises.

Senior Content Strategist

LateShipment.com
01.2021 - 06.2021
  • Managing all of LateShipment.com's content marketing efforts, leading a team of 3 members
  • Channels included Social Media, Blogging, Emails, Monthly Newsletters well as Paid Advertising & Marketing
  • Creating and Managing the LateShipment.com Monthly Newsletter with a growth of over 700 subscribers within 3 months of its inception
  • Grew web traffic to the Lateshipment.com blog by 3x in 6 months
  • Communicating and Coordinating with external contributors for the blog as well
  • Worked closely with the marketing team to identify and segregate ICPs and built period content marketing calendars to target specific ICPs.

Creative Content Marketing Executive

Vivaldi PR
09.2019 - 06.2020
  • Youngest member in the Vivaldi PR team
  • Worked as the only English language writer at Vivaldi PR
  • Copywriting, Content Creation - Writing Blogs, Photography, Video Production & graphic Design
  • Worked with both external and in-house creative teams to identify, strategize and oversee content creation for clients
  • Account management for digital clients of Vivaldi PR
  • Social Media Management for Client Projects
  • Social Media Marketing Strategy Development for Client Projects.

Trainee Copywriter

Banana Brandworks
07.2019 - 08.2019
  • Trained to Write Effective Copy for Brands
  • Working on Social Media Copy for brands such as Hyatt Hotel & Michelin
  • Assisted Design Teams with Their Design Process
  • Youngest Member in the Banana Brandworks Team
  • Working on Branding Project for a Client - Brand Name suggested by me was approved and in use now.

Marketing Intern

Coconuts Media
02.2019 - 04.2019
  • Writing Branded Content for various clients across Asia
  • Writing Branded Content for Coconuts in-house marketing campaigns
  • Assisted the Production Team with an Investigative Journalism Piece About the Garbage in the Islands of Pattaya
  • Managing Instagram for Coconuts Bangkok.

Education

Bsc. Visual Communication - Photography, Advertising, Public Relations & Digital Design

MADRAS CHRISTIAN COLLEGE

Higher Secondary (10+2) - Commerce with Business Maths

SRI SANKARA VIDYASHRAMAM

Secondary School(10th) - Science

THE GROVE SCHOOL

INTERCULTURAL MANAGEMENT - undefined

ESCP EUROPE BUSINESS SCHOOL

Skills

Social Media Marketing

Digital Marketing

Customer Acquisition

Social Media Platforms

Product Marketing

Public and Media Relations

Partnership Development

Marketing campaigns

Strategic Planning

Brand Development

Product Development

Project Management

Certification

GOOGLE SEARCH ADS CERTIFICATION, GOOGLE

Freelance Experience

Freelance Photographer, 08/2016, 02/2019


Specialised in Event Photography especially Weddings, Built a Network of Photographers, Videographers and Editors which helped me with future projects and ventures., Also worked on Fashion, Product and Street Photography Projects, Retouching & Manipulation of Photographs

Timeline

Co-Founder & CEO

GoSift.io
10.2023 - 08.2024

Head of Marketing (Marketing Manager)

Zupain
08.2023 - 11.2023

Asst. Manager - Marketing

Simpl
11.2022 - 04.2023

Sr. Copywriter (B2B)

Simpl
04.2022 - 11.2022

Content Specialist

Kaseya
07.2021 - 04.2022

Senior Content Strategist

LateShipment.com
01.2021 - 06.2021

Founder & Creative Strategy Lead

Triskel Media
06.2020 - 04.2022

Creative Content Marketing Executive

Vivaldi PR
09.2019 - 06.2020

Trainee Copywriter

Banana Brandworks
07.2019 - 08.2019

Marketing Intern

Coconuts Media
02.2019 - 04.2019

Marketing Manager - D2C Ecosystem

Simpl
4 2023 - 8 2023

Bsc. Visual Communication - Photography, Advertising, Public Relations & Digital Design

MADRAS CHRISTIAN COLLEGE

Higher Secondary (10+2) - Commerce with Business Maths

SRI SANKARA VIDYASHRAMAM

Secondary School(10th) - Science

THE GROVE SCHOOL

INTERCULTURAL MANAGEMENT - undefined

ESCP EUROPE BUSINESS SCHOOL

Similar Profiles

CREATE PROFILE
AJITH SRINIVASANExperienced Marketing Manager