Ajitha Shirley A
Chennai
Summary
Highly organized and results-driven marketing professional with extensive experience in developing and executing strategic marketing plans across various industries. Adept at leading teams, analyzing market trends, and enhancing brand awareness. Known for excellent communication skills and the ability to manage multiple projects simultaneously. Passionate about leveraging creativity to drive business growth.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Casagrand Builder Private Limited
Chennai
01.2023 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility
- Managed the marketing budget, ensuring optimal allocation of resources
- Analyzed market trends and competitor strategies to inform decision-making
- Coordinated with sales teams to develop pricing strategies aimed at maximizing profits and customer satisfaction
- Led the creative process for marketing materials, including brochures and advertisements
- Organized and supervised advertising campaigns, exhibitions, and promotional events
- Conducted market research to assess brand awareness and industry trends.
Senior Executive - Marketing
Phoenix Marketcity, Chennai
Chennai
11.2021 - 01.2023
- Plan and execute events from inception to completion, ensuring alignment with requirements, target audience, and objectives
- Propose strategies to enhance event success and maximize impact
- Develop and manage budgets, ensuring strict adherence to financial plans
- Source and negotiate contracts with vendors and suppliers for optimal terms
- Coordinate with Mall Operations, Security, and Fire & Safety departments for seamless event execution
- Lead and oversee promotional activities related to the event
- Strategically allocate manpower from the internal team to ensure efficient resource utilization
- Obtain necessary approvals from all relevant departments before the event
- Monitor the event’s progress, promptly addressing any issues that arise to ensure smooth execution
- Evaluate the success of the event and prepare detailed post-event reports.
Marketing Manager
Home Serve India
09.2019 - 08.2020
- Developed weekly and monthly plans to boost brand awareness and drive sales
- Expanded market reach through targeted branding and product awareness campaigns
- Managed marketing budgets for Above the Line (ATL), Through the Line (TTL), and Below the Line (BTL) campaigns
- Strengthened customer loyalty through in-house programs offering exclusive deals to regular customers
- Established strategic partnerships with industry stakeholders for effective campaign execution.
Assistant Manager
Brandwise Marketing Solutions
06.2016 - 08.2019
- Led the development, production, and execution of projects from concept to delivery
- Managed operational and administrative tasks to ensure efficient project delivery
- Conducted brand value analysis for existing customers and target communities
- Formulated brand positioning strategies and area-specific marketing plans
- Provided leadership and motivation to the team, ensuring excellent customer service.
Marketing Management Executive
Classle Knowledge
07.2015 - 05.2016
- Planned and executed marketing campaigns across email, web, mobile, and social media platforms
- Enhanced social media channels by analyzing trends and identifying new opportunities
- Provided detailed product and service information to potential clients
- Managed and updated the organization’s online presence on a daily basis.
Assistant Teacher
Amelio Early Education
02.2014 - 07.2014
- Assisted in classroom management and lesson preparation
- Supervised students during non-classroom activities and on field trips
- Collaborated with lead teachers to address student issues and communicate with parents
- Attended training sessions, parent-teacher conferences, and faculty meetings.
Customer Support Executive
Scope International
06.2012 - 12.2013
- Assisted customers by addressing product and service inquiries
- Managed customer accounts and maintained accurate records
- Resolved customer issues by providing effective solutions and follow-up.
Education
Postgraduate Program in Management (PGPM) -
Chennai Business School
Bachelor of Commerce (B.Com) -
Stella Maris College, Chennai
Skills
- Strategic Marketing Planning
- Brand Management
- Event Management
- Customer Relationship Management
- Team Leadership & Collaboration
- Budget Management
Personal Information
- Date of Birth: 06/12/1991
- Nationality: Indian
- Marital Status: Married
Languages
English, Tamil, Telugu
Disclaimer
I hereby declare that the information provided above is true to the best of my knowledge.
Ajitha Shirley A.
Timeline
Marketing Manager
Casagrand Builder Private Limited
01.2023 - Current
Senior Executive - Marketing
Phoenix Marketcity, Chennai
11.2021 - 01.2023
Marketing Manager
Home Serve India
09.2019 - 08.2020
Assistant Manager
Brandwise Marketing Solutions
06.2016 - 08.2019
Marketing Management Executive
Classle Knowledge
07.2015 - 05.2016
Assistant Teacher
Amelio Early Education
02.2014 - 07.2014
Customer Support Executive
Scope International
06.2012 - 12.2013
Postgraduate Program in Management (PGPM) -
Chennai Business School
Bachelor of Commerce (B.Com) -
Stella Maris College, Chennai
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