Ajit Kumar Pal
Kalyan East
Summary
Dynamic marketing leader with a proven track record, adept in brand strategy development and executing integrated marketing campaigns. Excelled in managing ATL and BTL activities, showcasing a flair for vendor negotiation and cross-departmental coordination. Achieved significant brand reach expansion through innovative strategies, demonstrating exceptional creativity and strategic thinking.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Assistant Manager- Marketing
Zenplus Private Limited
Mumbai
03.2024 - Current
- Develop and implement comprehensive marketing plans that align with the Zenplus and Zenplus Fleet.
- Monitor market trends and competitor activities to adjust strategies accordingly
- Identify new marketing opportunities and channels to expand brand reach.
- Oversee the creation of marketing materials and content for Zenplus and Zenplus Fleet.
- Collaborate with other departments to ensure alignment and integration of marketing strategies
- Manage marketing budgets, and allocate resources effectively.
- Analyze marketing performance metrics and provide actionable insights
- To develop PR strategy for the brands (Zenplus & Zenplus Fleet)
- Protect the brand's reputation during crises, or negative publicity.
- Drive innovation to ensure that the brand remains competitive and relevant in a changing market
- Plan and execute events that promote the brand and engage with the target audience.
- Internal Communication: Developing internal newsletters, RnR mailer, internal announcement mailer
- Handling Social Media Calendar and campaign
Account Manager (Client Servicing)
Night Wolf Media
Mumbai
04.2022 - 02.2024
- Handling Real Estate Projects- 88 East (Kolkata), Myst (Himachal Pradesh), Luxaone (Maldives), Ariana (Orissa)
- Communicate with client on daily basis, understand their Marketing Objective and prepare the brand communication strategy on quarterly basis
- Design creatives for Site Branding, OOH, Emailers, Channel partners, digital creatives
- Coordinating with creative team and briefing them about the requirement and see that creative is deliver on deadline
Assistant Manager- Branding & Communications
HCG ICS Khubchandani Cancer Centre
02.2019 - 03.2022
- Preparing monthly Brand plan for Mumbai region
- Ideating & Executing :
- ATL- Print, Radio, TV
- BTL-Society Activiation, Joggers Park activitation, Van Branding, Auto Anoouncement, Paper Insert, Mall activiation etc.
- Digital- Social Media, Google Ads, Google Analytics.
- Managing Internal Communication as per Brand Guideline.
Assistant Manager- Branding
Nightingales- The home Specialist
07.2016 - 02.2019
- Managing all BTL and brand-building activities, such as corporate activity, society activity, joggers activity, van activity, and newspaper insert.
- Printing collaterals such as leaflets, Banners and Standee.
- Coordination with vendor for timely execution of on ground activities.
- Develop the annual activity calendarbasis the strategic brand and product plan.
Promotion Manager
HDFC Bank on Payroll of HBL
10.2013 - 07.2016
- Planning marketing activities and working out strategies to execute the plan
- Overall responsibility of running various marketing campaigns like getting Banner, Leaflet print for the promotion
- Branding at rural areas such has Gram panchayat branding, Direction board for the Villages, Clinic Branding, Society branding
- Visiting Branches and decide the engagement activities to increase walk in the branches
Production Manager
Activist Media
01.2011 - 10.2013
- Operational and execution plan of BTL activation
- Handled the events like Biker Rally, Road show, Mall Promotion, Society Activities, Medical Camp, Auto Rickshaw Branding, Auto Announcement
- Vendor management across India
Education
Master's in Marketing Management -
Prin.L. N. Welingkar Institute of Management Development & Research
Mumbai12.2018
Digital Marketing Course -
Digital Vidya
12.2017
Bachelor of Mass Media - Advertising
Smt.Chandibai Himathmal Mansukhani College, Mumbai University
Mumbai12.2010
HSC - Commerce
Model College, Mumbai University
12.2007
SSC -
St. Mary High School, Mumbai University
12.2005
Skills
- Brand Strategy Development
- Integrated Marketing Campaigns
- Management of ATL Activities
- Execution of Below-the-Line Activities
Certification
- Vskills Certified Digital Marketing Master, 2017
- SEO Beginner, Udemy, 2020
Languages
- English
- Hindi
- Marathi
Personal Information
- Passport Number: Z2496011
- Date of Birth: 12/01/89
- Gender: Male
- Nationality: Indian
Languages
English
First Language
English
Beginner (A1)
A1
Hindi
Beginner
A1
Marathi
Beginner
A1
Accomplishments
- Got appreciation form Branch as well as from Country head to support the Branch to conduct a Short Period of time.
Disclaimer
I hereby declare that the above-mentioned information given above is true to the best of my knowledge & belief.
Timeline
Assistant Manager- Marketing
Zenplus Private Limited
03.2024 - Current
Account Manager (Client Servicing)
Night Wolf Media
04.2022 - 02.2024
Assistant Manager- Branding & Communications
HCG ICS Khubchandani Cancer Centre
02.2019 - 03.2022
Assistant Manager- Branding
Nightingales- The home Specialist
07.2016 - 02.2019
Promotion Manager
HDFC Bank on Payroll of HBL
10.2013 - 07.2016
Production Manager
Activist Media
01.2011 - 10.2013
Master's in Marketing Management -
Prin.L. N. Welingkar Institute of Management Development & Research
Digital Marketing Course -
Digital Vidya
Bachelor of Mass Media - Advertising
Smt.Chandibai Himathmal Mansukhani College, Mumbai University
HSC - Commerce
Model College, Mumbai University
SSC -
St. Mary High School, Mumbai University
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