AJIT PAL SINGH
Delhi
Summary
K–12 International Curriculum Publishing Sales Leader experienced in driving institutional adoption within IB, Cambridge, and progressive school ecosystems in India. Scaled North India international curriculum business from ₹60 lakh to ₹5 crore through strategic school partnerships and curriculum positioning. Built trusted relationships with over 150 premium international schools, influencing curriculum adoption and enabling multi-campus institutional partnerships. Actively represented the company at global publishing forums, including the London Book Fair and Hodder Education's annual strategy conferences.
Overview
16
16
years of professional experience
Work History
Business Development Manager - Schools (CBSE)
Viva Books Pvt. Ltd.
Delhi
05.2025 - Current
- Led CBSE school business in South and Central Delhi, enhancing textbook adoption and establishing institutional partnerships.
- Build strategic relationships with Principals, Academic Heads, and Curriculum Leaders.
- Executed account segmentation and engagement strategy, increasing conversion rates and ensuring higher renewal rates.
- Collaborated with product, marketing, and supply teams to facilitate school adoption through targeted academic engagement programmes.
- Maintained CRM pipeline visibility to track sales opportunities.
Sales Manager / North India - International Curriculum (Hodder Education portfolio)
Viva Books Pvt. Ltd.
Delhi
04.2017 - 04.2025
- Delivered 8x regional growth in international curriculum revenue: ₹60 lakh → ₹5 crore through account conversion strategy, curriculum-fit positioning, and retention/renewal focus.
- Built and sustained strategic relationships with 150+ premium schools in North India, driving large-scale curriculum adoption and ensuring institutional continuity.
- Secured flagship institutional win at The Doon School, achieving ~70% adoption of IGCSE titles and generating ₹18 lakh in institutional revenue.
- Achieved highest North India adoption volume within 12 months for a newly launched Cambridge Primary Mathematics series.
- Expanded Pathways World School Group business from ₹3 lakh → ₹45 lakh by driving multi-campus curriculum adoption across the school network.
- Grew institutional business at Jayshree Periwal International School from ₹3 lakh to ₹15 lakh through strategic title adoption expansion.
- Led curriculum standardization across Shiv Nadar School Group and Suncity School CBSE division, adopting Cambridge Checkpoint Science (Grades 6-8) and generating ₹40 lakh revenue between 2016-2021.
- Represented Viva Books in global publisher engagement, including London Book Fair (2019, 2023, 2024) and annual Hodder Education London strategy forums (2017-2019, 2023-2024), translating market signals into India GTM priorities.
Assistant Sales Manager - International Curriculum (Hodder Education portfolio)
Viva Books Pvt. Ltd.
Delhi
04.2014 - 03.2017
- Facilitated early institutional adoption across IB/Cambridge schools, enhancing stakeholder relationships and increasing renewal coverage.
- Built foundational KAM routines (school mapping, stakeholder plans, adoption tracking) to support later multi-campus conversions.
- Supported teacher-facing adoption enablement (product walk-throughs, sampling, scheduling academic discussions).
- Enhanced series positioning for Cambridge-aligned stages (Primary/Checkpoint/IGCSE) by identifying curriculum needs and competitor insights.
- Coordinated standardization efforts in school networks, ensuring effective follow-through for adoption and replenishment cycles.
- Maintained sales activity reporting and pipeline hygiene via CRM.
Sales Executive - Institutional Sales
Jones and Bartlett India Pvt. Ltd.
Delhi
04.2010 - 03.2014
- Established institutional sales fundamentals, enhancing account servicing, adoption support, and territory planning for Delhi, Haryana, and Punjab.
- Cultivated consultative selling skills to effectively engage academic decision-makers and procurement stakeholders.
- Supported adoption cycles through relationship management, follow-ups, and on-ground execution discipline.
- Ensured reporting accuracy and implemented territory routines for consistent coverage.
Education
B.Tech - Computer Science
IK Gujral Punjab Technical University
Jalandhar01-2008
XII -
Summer Fields School
Delhi01-2004
Skills
- International Curriculum Sales (K-12)
- Key Account Management (KAM)
- Partnership development
- Publisher Partnership Development
- Territory Strategy & Market Expansion
- Go-to-Market Strategy (GTM)
- Curriculum Ecosystem (IB, Cambridge, IGCSE)
- Sales Forecasting & CRM Management
- Competitive Positioning & Market Intelligence
- Cross-Functional Collaboration (Product, Marketing, Academic Teams)
- Marketing
- Academic Teams)
- Publisher Partnership Development
- Competitive Positioning & Market Intelligence
Tools And Languages
CRM (Salesforce or equivalent), Excel (pipeline + forecasting), PowerPoint, Word, Google Workspace, Teams/Zoom, English, Hindi, Punjabi
Key Institutional Partnerships
- Pathways World School Group (Delhi NCR)
- Jayshree Periwal International School, Jaipur
- The British School, New Delhi
- Neerja Modi School, Jaipur
- The Doon School, Dehradun
- Woodstock School, Mussoorie
- Genesis Global School, Noida
- Shiv Nadar School Group
Market Leadership Highlights
- Built international curriculum market presence across North India's premium IB and Cambridge school ecosystem.
- Influenced curriculum adoption decisions across 150+ schools, supporting multi-campus textbook adoption and long-term institutional partnerships.
- Contributed to publisher market expansion strategy in India through school ecosystem insights and curriculum positioning.
Timeline
Business Development Manager - Schools (CBSE)
Viva Books Pvt. Ltd.
05.2025 - Current
Sales Manager / North India - International Curriculum (Hodder Education portfolio)
Viva Books Pvt. Ltd.
04.2017 - 04.2025
Assistant Sales Manager - International Curriculum (Hodder Education portfolio)
Viva Books Pvt. Ltd.
04.2014 - 03.2017
Sales Executive - Institutional Sales
Jones and Bartlett India Pvt. Ltd.
04.2010 - 03.2014
B.Tech - Computer Science
IK Gujral Punjab Technical University
XII -
Summer Fields School