Akanksha Bhardwaj
Performance Marketing And Campaign Strategy
Zirakpur
Summary
Digital marketing professional with 6+ years of experience in affiliate marketing, web acquisition, and performance campaign management across global markets. Experienced in leading large-scale acquisition campaigns, collaborating with cross-functional teams, and optimizing marketing performance through data analysis and experimentation.
Track record of managing 100+ digital campaigns and working closely with sales, publishers, and clients to drive measurable acquisition growth.
Overview
8
8
years of professional experience
Work History
Independent Marketing Consultant
Independant
01.2025 - Current
- Worked independently with digital businesses and creators on marketing and creative content initiatives.
- Assisted businesses in developing creative campaign concepts and promotional strategies.
- Helped refine brand positioning and marketing communication for online audiences.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Consulted with clients on business issues and developed innovative proposals.
- Facilitated partnerships with influencers and content creators to expand brand reach and authenticity.
Lead – Web Acquisition & Account Strategy
iCubesWire
07.2023 - 08.2024
- Led the execution and optimization of 100+ web acquisition campaigns across multiple brands and industries.
- Managed a team responsible for campaign delivery, monitoring performance and ensuring KPI achievement.
- Partnered with sales teams to design campaign strategies and acquisition plans for new clients.
- Conducted A/B testing and performance analysis to improve conversion rates and campaign ROI.
- Acted as a key client contact for campaign updates and strategic recommendations.
Manager – Pre-Sales & Marketing Analysis
iCubesWire
01.2023 - 07.2023
- Developed media plans and campaign proposals for prospective clients.
- Delivered presentations explaining campaign strategy, targeting approach, and value proposition.
- Conducted competitive analysis and market research to inform campaign planning.
Senior Executive – Operations & Delivery
Optimise Media SEA
04.2019 - 01.2023
- Managed affiliate marketing operations and campaign delivery across APAC markets.
- Coordinated campaign execution between publishers, internal teams, and clients.
- Monitored campaign performance and supported optimization through reporting and analysis.
Executive – Delivery CPL
Optimise Media India
05.2018 - 04.2019
- Managed CPL campaigns across affiliate networks and ensured quality campaign delivery.
Trainee – Global Operations
Optimise Media
11.2017 - 05.2018
- Supported campaign tracking, reporting, and operational coordination.
Education
B.Sc - Medical Laboratory Technology
IGMC Shimla
Skills
Performance Marketing
Campaign Strategy & Optimization
Business planning
Social media management
Problem-solving
Social media strategy
Creative thinking
Decision-making
Client relationship management
Effective communication
Team collaboration
Marketing analytics
Timeline
Independent Marketing Consultant
Independant
01.2025 - Current
Lead – Web Acquisition & Account Strategy
iCubesWire
07.2023 - 08.2024
Manager – Pre-Sales & Marketing Analysis
iCubesWire
01.2023 - 07.2023
Senior Executive – Operations & Delivery
Optimise Media SEA
04.2019 - 01.2023
Executive – Delivery CPL
Optimise Media India
05.2018 - 04.2019
Trainee – Global Operations
Optimise Media
11.2017 - 05.2018
B.Sc - Medical Laboratory Technology
IGMC Shimla