Summary
Overview
Work History
Education
Skills
Certification
Languages
Technologies and Languages
Timeline
Generic

AKANKSHA FARGADE

Summary

To work in such an environment helps me to enhance my knowledge that I can put myself in the way of development of the organization.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Technical Engineer

Salesforce
Hyderabad
03.2021 - Current
  • Expertise on Email Studio, Mobile Studio, Automation Studio, Journey Builder, Analytics Builder
  • Worked upon Web studio, Contact Builder, SQL queries, Integrations, AMPScript code reviews
  • Importing data using SFTP site, manipulating it using SQL queries and various automation activtiies like file transfer, import, SQL, filter, etc.
  • Created Emails and SMS and Implemented them in various journeys based on client's requirement
  • Monitoring daily automation runs and troubleshooting/fixing the failed automations
  • Generated reports on the Journey Performance with the help of Data Views and Reports in Analytics Builder
  • Knowleadge about SAP implementation, Integration, SQL queries, HTML, CSS, AMP Scripts
  • Create playbooks for the Projects implemented and maintain them

Associate Analyst - Marketing Automation

Eaton Technologies Pvt Ltd.
Pune
07.2020 - 03.2021
  • Company Overview: International Manufacturing Brand
  • Building emails, newsletters, landing pages, and forms as per the client's requirements, and managing audiences for the same
  • Worked on the creation of various assets for webinar requests & organized the same
  • Creating newsletters and webinar emails for stakeholders, as per the input documents
  • Activating campaigns after receiving the approvals
  • Creating segments, campaigns, custom data objects (CDO)
  • Worked on landing pages and forms
  • Organizing webinars on GlobalMeet tool
  • Hosting images, PDFs, webinar links, videos
  • Importing contacts in segments and applying required criteria to get correct audience
  • Generating different types of daily, weekly, monthly reports for published email campaigns

Implementation Consultant

ListEngage Pvt Ltd.
Pune
01.2018 - 04.2020
  • Company Overview: International Travel Agency Brand, International Beauty Brand
  • Majorly involved in creating various email campaigns, templates as per the client's requirement, building static as well as dynamic emails for users as per input assets
  • Creating Data extensions, data filters, managing subscriber data
  • Importing Data, segmentating using a combination of filters and database queries
  • Configurating Automations and it's various activities like file transfer, import, send email, sql query, filter, etc
  • Scheduling and Deploying campaigns after approval
  • Managing data on SFTP site
  • Generating daily, weekly, monthly tracking reports for all the email sends
  • Expertise on AB Test Process
  • Validating the Emails using on Litmus tool
  • Conducting quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
  • Monitoring Trigger campaigns, journeys and automations on daily basis

Education

Bachelor of Engineering -

Pune University
Pune
05-2015

Skills

  • Quick learner
  • Hardworking
  • Self-motivated
  • Technical troubleshooting
  • Training and mentoring
  • Problem-solving
  • Teamwork and collaboration

Certification

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Administrator
  • Salesforce Certified Marketing Cloud Developer
  • Salesforce Certified Marketing Cloud Associate

Languages

Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Technologies and Languages

  • SFMC (Email, Web, Mobile, Automation studio, Anaytics Builder, Contact Buidler, Jouney Builder)
  • SQL, HTML, CSS, AMPScript, JavaScript, SSJS

Timeline

Technical Engineer

Salesforce
03.2021 - Current

Associate Analyst - Marketing Automation

Eaton Technologies Pvt Ltd.
07.2020 - 03.2021

Implementation Consultant

ListEngage Pvt Ltd.
01.2018 - 04.2020

Bachelor of Engineering -

Pune University

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AKANKSHA FARGADE