Akanksha Gupta
Mumbai
Summary
Akanksha is an accomplished marketing professional with over 6+ years of experience in brand building, omnichannel category management, consumer listening and insight mining. As the first founding team member at Beco, she played a pivotal role in its journey from inception to an ARR of 50 crores, setting a vision for 100 crores. She managed 80% of revenue-yielding categories across various channels and developed GTM strategies to achieve topline targets while maintaining bottomline operations. Notably, she led Beco to become the first company to use Generative AI with Dia Mirza for D2C retention, earning a case study by MIT & IIM. Akanksha's achievements include participating in panel discussions and winning the ET Brand Equity 30 Under 30 award.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Lead - Category & Marketing
Beco
Mumbai
01.2020 - 01.2024
- Drove Significant Market Growth: Conducted market and 6P analysis and launched new SKUs capturing X% market share. Increased category volume by 130% in 6 months and launched a new SKU that now contributes 35% to total category sales.
- Managed Financial and Media Planning: Managed P&L across categories and channels. Focused on media planning, and strategized ATL/BTL activities, ensuring alignment with yearly budgets and driving revenue on Amazon, Offline, and D2C channels.
- Established and Grew D2C Business: Built the D2C business from scratch, contributing 15% of total revenue, and boosted retention sales from 4% to 45% in 12 months.
- Forged High-Profile Partnerships: Onboarded celebrity investors like Dia Mirza, Bhumi Pednekar, and Rohit Sharma during Seed and Series A funding rounds.
- Category Breaking Work: Launched the first-ever Gen AI campaign, now a case study at IIM & MIT, showcasing innovation and leading to an acquisition by an international tech giant. Conceptualized integrated campaigns end-to-end.
- Led Comprehensive NPD Launches: Directed end-to-end NPD, including product testing, packaging, launch, and distribution, while building and managing teams across D2C, Creative, and Customer Success.
Senior Executive
Gozoop - Brands: Taj Hotels, IHCL, Mahindra, MadOverDonuts
Mumbai
10.2017 - 12.2019
- Managed Social Media and CRM Operations: Set up and operated the Command Centre at IHCL Headquarters, achieving an average monthly organic reach of 250K through effective data and content strategy.
- Developed Consumer Insight-Driven Campaigns: Was a part of #BringingYouCloser campaign for Club Mahindra based on deep consumer insights gathered through social listening.
- Enhanced Customer Engagement and Sentiment Analysis: Utilized tools such as Hootsuite, Locobuzz, and Spinklr for social listening and responding, maintaining strong client relationships and collaborating with cross-functional stakeholders.
- Implemented Data-Driven Strategies: Conducted data analysis, competitor benchmarking, and generated reports and analytics to devise content, campaign strategies, and drive revenue through insights.
Freelance Content Writer
Thatscoop Media Pvt. Ltd.
Mumbai
01.2015 - 01.2016
- Writing click-bait listicle articles based on current lifestyle and youth trends.
Marketing Intern
Colors TV (Viacom18)
Mumbai
05.2014 - 07.2014
- Social Media Marketing
- Content Creation for Shows & Campaign Ideation
- On-ground Live Coverage at Shoots
- Competitor Mapping and Reporting.
Education
Masters in Commerce (Marketing) -
UPG College - Vile Parle, Mumbai
05.2018
Bachelor of Management Studies: Marketing -
R.D. National College - Bandra, Mumbai
04.2016
Certification
- 04/01/20, Ad Design Psychology
- 05/01/20, Google Analytics Beginner
Accomplishments
Recognised as ET Brand Equity 30 under 30 Class 2023
Timeline
Lead - Category & Marketing
Beco
01.2020 - 01.2024
Senior Executive
Gozoop - Brands: Taj Hotels, IHCL, Mahindra, MadOverDonuts
10.2017 - 12.2019
Freelance Content Writer
Thatscoop Media Pvt. Ltd.
01.2015 - 01.2016
Marketing Intern
Colors TV (Viacom18)
05.2014 - 07.2014
Masters in Commerce (Marketing) -
UPG College - Vile Parle, Mumbai
Bachelor of Management Studies: Marketing -
R.D. National College - Bandra, Mumbai
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