Akanksha Jakhar

• Led the development and scaling of the Sales & Marketing function from the ground up, managing a growing team and driving both strategy and execution.
• Collaborated with the tech team to design and launch an internal automation tool for outbound email campaigns using UiPath, improving outreach efficiency and lead tracking.
• Co-led the design and implementation of a Sales Cockpit Dashboard in Power BI, enabling leadership to monitor sales performance, lead metrics, and forecasting in real time.
• Oversaw end-to-end campaign execution—from email workflows to content coordination—ensuring consistent brand communication and lead pipeline growth.
• Aligned closely with cross-functional teams (tech, marketing, leadership) to streamline processes, reduce manual effort, and increase conversion efficiency.
• Drove measurable improvements in revenue and lead generation through structured outreach, performance monitoring, and automation-led workflows.

• Supported sales enablement by conducting product demos and client onboarding sessions for the DevOps platform.
• Acted as a bridge between sales, marketing, and technical teams to ensure smooth communication and campaign execution.
• Contributed to outreach strategies and lead qualification, enhancing engagement and conversion through targeted campaigns.
• Provided key user insights that informed feature updates and product positioning efforts.

1. Planning and scheduling: Creating a detailed project plan that outlines the tasks, timelines, and resources required to complete the project successfully.

2. Budgeting and resource management: Managing the project budget and ensuring that all resources are allocated effectively.

3. Team management: Leading and managing a team of creative professionals, such as animators, illustrators, designers, and writers.

4. Communication and stakeholder management: Communicating project progress and updates to stakeholders, such as clients, producers, and executives.

5. Quality control: Ensuring that all work produced by the team meets the project's quality standards.

6. Risk management: Identifying potential risks that could impact the project's timeline or budget and developing contingency plans to address them.

7. Project evaluation: Conducting a thorough evaluation of the project once it's completed to identify areas for improvement and to determine what went well.

• Produced quality standards, checklists, report templates, and processes.
• Planned, executed, and controlled assigned projects, ensuring work performed complied with contractual requirements.

1. Developing relationships with customers: Building and maintaining relationships with key customers and stakeholders in the healthcare industry.

2. Leading and managing the sales team: Recruiting, training, and managing a team of sales representatives.

3. Managing customer accounts: Managing a portfolio of customer accounts and serving as the primary point of contact for all customer-related inquiries and issues.

4. Collaborating with sales and marketing teams: Collaborating with the organization's sales and marketing teams to develop customer retention and growth strategies.

• Built lasting relationships with clients through outstanding customer service interactions.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Volunteered to lead a team for a period of four months for B2B sales for an outsourced project.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.

• Conducted market research and analyzed data to identify target audiences.
• Assisted in the development and execution of marketing campaigns.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Generated new business with marketing initiatives and strategic plans.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

1. Developing lead generation strategies: Developing and executing lead generation strategies to generate qualified leads for the sales team.

2. Building relationships with prospects: Building relationships with prospects by engaging with them through various channels, such as email, phone, and in-person events.

3. Qualifying leads: Qualifying leads by evaluating their level of interest, budget, and readiness to buy.

4. Collaborating with sales team: Collaborating with the sales team to develop lead generation goals, strategies, and tactics that align with overall business objectives.