Summary
Overview
Work History
Education
Skills
Certification
Projects And Awards
Timeline
Generic

Akanksha Karnwal

Brand Growth Manager
Delhi NCR

Summary

Result-driven Brand Growth Manager with 5+ years of experience scaling D2C brands and marketplace revenues across Amazon, Flipkart, and niche platforms. Proven record of 4X revenue growth, end-to-end platform management, and GTM launches applying funnel strategy. Adept at cross-functional collaboration, campaign planning, team facilitation, and analytics-driven decision-making. Specialized in transforming category performance through data insights, creative execution, and agile operations.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications

Work History

Brand Growth Manager

Mellow
06.2024 - Current
  • Company Overview: Ayurvedic Personal Care D2C Brand
  • Scaled monthly revenue from ₹30K to ₹5L within 12 months through high-impact campaigns and listing optimization.
  • Acted as bridge between creative, performance, and social teams-cutting execution delays by 40%.
  • Designed offers, planned retention funnels, and expanded into new marketplaces (Nykaa, Amala Earth, FNP).
  • Conducted competitive brand audits, pricing revamps, and content repositioning to enhance differentiation.
  • Brought on and onboarded freelancers to scale agile delivery without compromising brand consistency.
  • Ayurvedic Personal Care D2C Brand

E-Commerce Manager

Mellow
09.2022 - 05.2024
  • Managed end-to-end operations for Amazon, Flipkart, Nykaa, including A+ content and catalog hygiene.
  • Built high-ROAS ad campaigns, refined keywords & bids, and improved Buy Box share & seller score.
  • Executed backend operations including listing SEO, pricing updates, and issue resolution.
  • Drove creative + media campaigns with performance data integration, improving conversion rates by 38%.

E-Commerce Analyst

Nuvoretail
06.2021 - 08.2022
  • Company Overview: Marketplace Growth Agency
  • Drove performance uplift for multiple brands via PPC management, bid optimization, and ASIN-level audits.
  • Improved organic ranks using keyword depth mapping and listing quality improvement strategies.
  • Worked on Amazon Vendor & Seller Central, enabling agile growth for consumer brands.
  • Partnered with creative teams to create high-converting PDPs with better visual + copy UX.
  • Marketplace Growth Agency

Process Executive - Digital Ads (Google Search)

Cognizant Technology Solutions
02.2020 - 11.2020
  • Built and audited Google Search campaigns with extensions, sitelinks, and multi-locale setups.
  • Ensured quality compliance and executed campaigns for medical, retail & service-based clients.

Education

B.Tech - Electrical & Electronics Engineering

ABES Engineering College
04.2014 - 01.2018

Schooling - undefined

St. Mary's Sr. Sec. School

Skills

  • Effective brand strategy delivery

  • Marketplace ADs Management (Amazon/Flipkart)

  • Brand Communication & Competitor Analysis

  • Consumer & Market Insight Analysis

  • Digital Marketing & Paid Media

  • Content & Campaign Management

  • Go-to-Market Planning

  • Cross-functional Collaboration

  • Project & Budget Management

  • Social Media Strategy & Growth Hacking

Certification

Amazon Retail for Advertisers

Projects And Awards

  • 1st Place - Project Hunger, IIT Roorkee
  • 3rd Place - Malnutrition Awareness, IIT Kharagpur

Timeline

Brand Growth Manager

Mellow
06.2024 - Current

E-Commerce Manager

Mellow
09.2022 - 05.2024

E-Commerce Analyst

Nuvoretail
06.2021 - 08.2022

Process Executive - Digital Ads (Google Search)

Cognizant Technology Solutions
02.2020 - 11.2020

B.Tech - Electrical & Electronics Engineering

ABES Engineering College
04.2014 - 01.2018

Schooling - undefined

St. Mary's Sr. Sec. School

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Akanksha KarnwalBrand Growth Manager