Akanksha Khankriyal

Strategic and results-driven digital marketing professional with a keen focus on understanding consumer behavior. Leveraging a background in psychology, here to explore the intersection of consumer psychology and digital marketing to create impactful strategies. My goal is to contribute to the success of individuals and organizations by utilizing insights into consumer behavior to drive effective digital marketing campaigns. Known for strong leadership and organizational skills.

• AdWords Campaign Setup
  Conducted competitive analysis and keyword research for personal digital property. Structured 3 Google Ads campaigns with relevant keywords, targeting a specific audience. Analyzed campaign results, compared them with competitors, and provided key learnings and recommendations.
• Website Design using WordPress
  Identified goals and topics for the primary digital property.
• Content Marketing Strategy using 3H
  Formulated a content marketing plan using the 3H content strategy framework.
• Social Brand Management & Advertising
  Managed social brand presence for a secondary digital property. Ran targeted ads, considering key metrics, and conducted thorough analyses.
• Search Engine Optimization
  Executed complete SEO for the primary digital property.
  Conducted in-depth keyword research and analyzed key metrics, benchmarking against competitors.
• Created Email Marketing Campaign using Mailchimp to drive business goals.
• Analyzed Google Merchandise store & compared landing pages using Web/Google Analytics.
• Created a Go-to Digital Marketing strategy for our travel website as Capstone Project.