AKANKSHA KUSHAWAH
Gurgaon
Summary
Results-driven Quality Product Analyst at Policybazaar.com with expertise in data analysis and stakeholder engagement. Spearheaded initiatives that boosted organic leads by 12% and enhanced conversion rates. Proven leadership in agile project management, complemented by strong communication skills, driving impactful product strategies and user experiences.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Quality Product Analyst
Policybazaar.com
02.2023 - Current
- Ownedend-to-endCarInsurancejourneyandimprovedtheoverallconversionofwebsiteby3%
- Revampedentirecarinsuranceuserjourneybybuildingaflexiblefrontendwithcentralruleengine
- LaunchedCommercialVehicleInsuranceB2Cjourney&achievedamonthlybusinessof3Crore
- Boostedorganicleads(V2L)by12%&enhancedoverallinteraction(CTR)onSEOpagesby10%
- Enhancedgrowthbusiness(CRM&Affiliates)conversionby5%,minimizedleaddrop-offby35%
- SpearheadeddripmarketingcampaignsoverWhatsApp,Email,SMS,IVRandAppNotifications
- SupervisedintroductionofKYCingeneralinsurancewith22+insurers&achievedissuanceof98%
- Boostedmonthlythird-partybookingsby20%byconceptualizing&pilotingTPonWhatsAppflow
- Achieved99.84%RenewalLeadGenerationfortimelyremindersbyminimizingerrorratesby58%
- ReceivedExtraMileAwardandBestTeamAwardforH1’23
SoftwareTest Engineer
Xoriant Solutions
01.2019 - 01.2022
- Involved in requirement gathering from multiple teams and creating test cases in JIRA using Black Box testing techniques
- Developed a quality metrics dashboard that provided real-time insights into product performance, supporting data-driven decision-making
Education
PGP-PM -
S.P.Jain
Mumbai01.2025
BTech - CSE
V.I.I.T.
Pune01.2019
Skills
- Jira and Trello management
- Data analysis and visualization
- Product strategy and development
- Stakeholder engagement
- UI/UX design
- Market research and A/B testing
- Agile project management
- Effective communication skills
- Leadership and negotiation
Certification
- Google Project Management: Specialization by Coursera 2025
- Professional Certificate in Product Management, 2025
Hobbies and Interests
Sketching, Modeling
INTERNSHIPS
- PMIntern, illusto
- RecommendedillusttoUSPsbyprimaryresearch&competitiveanalysisofvideoeditingindustry
- Developedwireframesforuseronboarding,assetmanagementandeditorworkspacesusingFigma
- PMIntern, Wonderchef
- IdentifieduserpersonasfortheWonderchefcommunitywebsitebyprimaryandsecondaryresearch
- Developedwireframesforthecommunitywebsitehomepage&mobileapphomescreenusingFigma
POSITIONSOFRESPONSIBILITY
- StudentPlacement Coordinator
- Managed 25+accountsforcorporaterelations,negotiations,&engagements,VIIT
- Responsibleforstrategyformation&executionforcampusplacementof1300+students 2016-17
Accomplishments
Rising Star Award - H1 Rising Star Award - H1
Issued by Policybazaar, Feb 2025
Best Team Award
Issued by Policybazaar, Sep 2023
Timeline
Quality Product Analyst
Policybazaar.com
02.2023 - Current
SoftwareTest Engineer
Xoriant Solutions
01.2019 - 01.2022
PGP-PM -
S.P.Jain
BTech - CSE
V.I.I.T.
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