Interest in experimenting with new SaaS tools and technologies
Akanksha Mathur
Associate Manager - CRM & Marketing
Noida/ Delhi/ Gurugram
Summary
I'm an experienced Inside Sales and Digital Marketing pro with expertise in Business Development, Campaign Management, Email Marketing, and Social Media Management. I set up standardized processes, automate workflows, and solve manual problems to improve lead conversion rates. Proficient in Hubspot, Salesforce, and other CRM systems, I generate business opportunities and increase sales revenue
Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Associate Manager - CRM & Marketing
3Cans
Noida
01.2019 - Current
- Managed CRM systems using Hubspot and Salesforce, increasing efficiency and customer retention by 30%
- Utilized workflow automation and email marketing strategies to generate a 50% increase in leads and 20% increase in revenue
- Implemented successful inbound and outbound marketing campaigns using marketing automation tools such as Marketo and Pardot to drive business development and increase performance metrics
- Analyzed performance metrics such as open rates and click-through rates to continually improve campaign effectiveness
- Implemented workflow automation to streamline processes and improve team efficiency
- Obtained certifications in Hubspot Inbound Marketing, SEM Rush, and Google Analytics to stay up-to-date with industry trends
- Collaborated with inside sales teams to align marketing initiatives with business goals, resulting in overall company growth and increased revenue
Associate - Sales & Marketing
Enize
Delhi
05.2017 - 10.2020
- Conducted business development initiatives through cold calling and data mining to generate leads and increase sales revenue
- Utilized LinkedIn, ZoomInfo, and Apollo to research and identify key decision-makers, resulting in a 20% increase in lead generation
- Managed leads and tracked performance metrics using CRM systems like Hubspot and Salesforce, resulting in a 30% increase in email open rates and a 20% increase in overall sales revenue
- Established best practices and standardized processes for the sales team, resulting in increased productivity and a 50% increase in the size of the team
- Spearheaded the implementation of the full Hubspot system, setting up processes and training team members to improve efficiency and accuracy
- Received recognition for exceptional performance, including the "Best Inside Sales Representative" award in 2019 and 2020
Education
Bachelor of Technology - Computer Science & Information Technology
Rajiv Gandhi Technical University
Bhopal 06.2008 - 12.2012
High School Diploma -
St. Josephs, Bhopal (12th Std.)
Bhopal 04.2001 -
High School Diploma -
St. Josephs, Bhopal (10th Std.)
Bhopal 04.2001 -
Skills
Hubspot Salesforce Admin
Accomplishments
- Generated $500K in Middle East deals through Inside Sales and Digital Marketing.
- Increased website traffic by 40% and lead generation by 25% with Inbound Marketing.
- Set up Hubspot system and processes for 20% revenue increase in 6 months.
- Improved demo set up by 50% and lead conversion rate by 30% with data mining and LinkedIn targeting.
- Achieved 35% email open rate with successful campaigns.
- Boosted US sales revenue by 10% with outbound sales campaign.
- Enhanced brand awareness and customer engagement with PR and Social Media Management.
- Trained and coached team members for successful transition to lead generation and sales.
Affiliations
- Certified Hubspot Inbound Marketer
- Member of Hubspot User Group
- Contributor to Sales Hacker Community
- Cintributor at Digital Marketing Forums
- Mentor for young professionals interested in Inside Sales and Digital Marketing.
Interests
Keenness for digital marketing and social media trends
Strong communication and customer-centric approach
Experience with agile methodologies and project management tools
Timeline
Associate Manager - CRM & Marketing
3Cans
01.2019 - Current
Associate - Sales & Marketing
Enize
05.2017 - 10.2020
Bachelor of Technology - Computer Science & Information Technology
Rajiv Gandhi Technical University
06.2008 - 12.2012
High School Diploma -
St. Josephs, Bhopal (12th Std.)
04.2001 -
High School Diploma -
St. Josephs, Bhopal (10th Std.)
04.2001 -
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