Akanksha Mathur
Gurgaon
Summary
Productive employee with proven track record of successful project management and producing quality outcomes through leadership and team motivation. Works across teams to determine requirements and problem solving approach, who believes everything can be solved via a conversation.
Overview
9
9
years of professional experience
Work History
Brand and Marketing Lead
Royal Enfield
Gurgaon
03.2023 - Current
- Currently taking care of two portfolios- Sales and Marketing
- Marketing profile involves paid maid efforts, organic marketing, e-commerce platforms and also PR
- Campaign Planning and execution
- Campaigns around brand collaborations
- Designed and developed creative branding strategies, including creating brand guides
- Successfully identified and captured target customers through social media and newsletter sign up campaigns
- Prepared and analyzed monthly marketing budgets to maximize ROI
- Maximized outreach by implementing marketing strategies to grow the customer base
- Conceptualized engaging targeted social media and digital marketing content for social platforms.
International Business Sales Lead
Royal Enfield
Gurgaon
01.2019 - 03.2023
- Gave the business a jump of 230% in 2 years
- Curated an International range of apparel
- Collaborated with brands like Belstaff, Alpinestars, Happy Socks and Knox
- Took the brand from motorcycle specific stores to lifestyle multi-brand stores and online platforms
- Managed a total of 92 countries
- Developed and executed company sales plan for international markets, meeting target average sales cycle
- Monitored international markets, conducting research on competitor products and activities to inform sales strategies.
Public Relations
Royal Enfield
Gurgaon
01.2016 - 01.2019
- Responsible for the Public Relations mandate for the Apparel Business
- Managed both Indian and International Media
- Garnered more than 10 cover stories for Royal Enfield
- Worked with more than 300 influencers across auto and lifestyle segments.
Marketing and PR
Impresario Hospitality
New Delhi
09.2015 - 12.2016
- Opened 5 new outlets for SOCIAL
- Managed and restarted operations for Cafe Mocha in New Delhi
- Curated and collaborated with brands in the lifestyle space like, L'Occitane for Smoke House Delhi.
Education
Masters - Advertising and Public Relations
Indian Institute of Mass Communication
Masters - Mass Communication
Guru Jambheshwar University
Bachelors - English Literature
International College for Women
Skills
- Product Launches
- Brand Awareness and Brand Building
- Marketing Analytics
- E-commerce strategy
- Global Marketing
- Go to Market Strategies
Accomplishments
- Received the best CSR campaign award for the Royal Enfield campaign for textile preservation and commercialization to provide a platform for the artisans in the Himalayas by India Fashion Forum.
Timeline
Brand and Marketing Lead
Royal Enfield
03.2023 - Current
International Business Sales Lead
Royal Enfield
01.2019 - 03.2023
Public Relations
Royal Enfield
01.2016 - 01.2019
Marketing and PR
Impresario Hospitality
09.2015 - 12.2016
Masters - Advertising and Public Relations
Indian Institute of Mass Communication
Masters - Mass Communication
Guru Jambheshwar University
Bachelors - English Literature
International College for Women
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