Akanksha Mehta
Solan
Summary
Results-driven Marketing, Sales, and Recruitment Professional with a strong background in international student enrollments, B2B relationship management, digital marketing, and high-performance sales. Currently leading Global Marketing at MovesEdu Immigration Pvt. Ltd., driving growth through strategic partnerships, virtual engagement, and targeted digital campaigns. Previously excelled in EdTech sales at Byju’s, surpassing revenue targets by delivering personalized learning solutions, and in banking sales, managing client portfolios and promoting financial products to maximize conversions. Adept at lead generation, CRM management, and campaign optimization, with a proven ability to foster strong client relationships and drive measurable business results in dynamic, remote environments.
Overview
6
6
years of professional experience
Work History
Global Marketing Head
MovesEdu Immigration Pvt. Ltd.
01.2024 - Current
- Led global marketing initiatives to promote international university programs to domestic and international agents, increasing program visibility and enrollments.
- Established and nurtured strategic partnerships with international agents, expanding the company’s global footprint and boosting client acquisition.
- Conducted virtual engagement sessions (Zoom meetings) to strengthen agent relationships, ensuring alignment with marketing goals and objectives.
- Designed and implemented targeted promotional campaigns, resulting in higher agent engagement and increased program enrollments.
- Streamlined agent communication processes, ensuring consistent updates on program offerings, requirements, and promotional strategies.
- Collaborated with cross-functional teams to develop and deliver high-quality marketing materials, meeting tight deadlines and maintaining brand consistency.
- Conducted in-house seminars to promote university programs among Indian students, driving awareness and boosting enrollments.
- Leveraged data-driven decision-making to refine marketing strategies, using real-time feedback to optimize outreach efforts.
- Presented marketing performance insights and results to executive leadership, supporting informed decision-making and future business growth.
Regional Recruitment Manager
MSquare Media
05.2022 - 01.2024
- Successfully promoted a private Canadian college to Nigerian agents, driving student enrollments through targeted marketing strategies and relationship building.
- Expanded portfolio from one college to three colleges in Canada, enhancing the institution’s presence and enrollment capacity in the Nigerian market.
- Established and managed B2B partnerships with international agents, strengthening the college’s market presence and boosting agent engagement.
- Conducted webinars for students and agents to provide comprehensive information on programs, admissions, and promotional opportunities.
- Provided detailed program insights to agents, ensuring accurate communication with potential students and addressing inquiries effectively.
- Maintained regular communication through virtual meetings (Zoom), fostering strong and consistent relationships with international agents.
- Achieved a significant increase in student enrollments by implementing tailored marketing strategies and providing targeted agent training.
- Streamlined agent communication processes, ensuring timely delivery of promotional materials and efficient resolution of agent queries, enhancing partnership satisfaction
Sales Executive
BYJUS
04.2021 - 03.2022
- Conducted an average of 250+ calls daily to engage with potential clients and promote Byju’s product offerings focused on student growth and career development.
- Effectively communicated the value proposition of educational programs, addressing client concerns and aligning solutions with their specific needs.
- Built trust and rapport with clients through personalized engagement, successfully converting prospective clients into partners.
- Achieved 5-6 sales weekly by leveraging persuasive communication, relationship-building, and a consultative sales approach.
- Maintained detailed records of client interactions, sales performance, and follow-up actions using CRM platforms to ensure data accuracy and informed decision-making.
- Collaborated with cross-functional teams to optimize sales strategies, refine lead generation processes, and enhance overall conversion rates.
Sales Officer
Yes Bank
09.2020 - 03.2021
- Managed cash counter operations, ensuring accurate cash handling, reconciliation, and compliance with banking procedures.
- Provided administrative support, including scheduling, documentation, and report generation to streamline branch operations.
- Delivered personalized customer service by assisting clients with retail banking products such as deposits, withdrawals, and account inquiries.
- Promoted and sold financial products including insurance policies and savings plans, consistently achieving or exceeding monthly sales targets.
- Maintained and updated client records in compliance with data protection policies, ensuring accuracy and confidentiality of sensitive information.
Officer
Yes Bank
10.2018 - 05.2020
- Spearheaded credit card sales operations across two branches (Solan and Shimla), consistently achieving and exceeding monthly sales targets.
- Collaborated with senior staff to promote and sell insurance products, contributing to increased revenue and client portfolio growth.
- Built and maintained strong customer relationships by identifying client needs and recommending suitable financial products.
- Managed client inquiries and resolved issues efficiently, ensuring high levels of customer satisfaction and retention.
- Leveraged effective communication skills to gain trust across diverse customer demographics, successfully promoting the benefits of credit card ownership.
Education
MBA - Marketing
Himachal Pradesh University
Shimla, India01-2019
BBA - Marketing
Shoolini Institute of Life Science And Business Management
Solan01-2017
Higher Secondary Education -
MRA DAV Public School
01-2014
Secondary Education -
MRA DAV Public School
01-2012
Skills
- Multitasking & Time Management
- Excellent Communication
- Data Management & Reporting
- Problem-Solving & Decision-Making
- Market Research & Data Analysis
- Microsoft Office Suite
- Media Planning & Buying
- CRM Management
- Event Planning & Coordination
- Cold Calling & Lead Generation
- Team Leadership & Motivation
- Client Relationship Management
Personal Information
- Place of Birth: Himachal Pradesh
- Date of Birth: 10/20/96
- Gender: Female
- Nationality: Indian
- LinkedIn: https://in.linkedin.com/in/akanksha-mehta-9234331bb
Timeline
Global Marketing Head
MovesEdu Immigration Pvt. Ltd.
01.2024 - Current
Regional Recruitment Manager
MSquare Media
05.2022 - 01.2024
Sales Executive
BYJUS
04.2021 - 03.2022
Sales Officer
Yes Bank
09.2020 - 03.2021
Officer
Yes Bank
10.2018 - 05.2020
MBA - Marketing
Himachal Pradesh University
BBA - Marketing
Shoolini Institute of Life Science And Business Management
Higher Secondary Education -
MRA DAV Public School
Secondary Education -
MRA DAV Public School
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