Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Akanksha Menon

Summary

Adaptable and analytic with extensive leadership experience, planning and organizational skills and an aptitude for marketing, copywriting, business development, content creation and brand management. Proactive and analytical in risk mitigation and development and implementation of strategies to meet changing needs.

Overview

2
2
years of professional experience

Work History

Content Curator

AIESEC in India
07.2023 - Current
  • Utilized analytics and site metrics to determine areas of improvement.
  • Created content and content implementation strategies for digital media.
  • Approved, reviewed and edited content flowing to various national networks.
  • Managed content distribution to online channels and social media platforms.
  • Created and maintained content marketing calendar to schedule creation and delivery deadlines.


Chief Marketing Officer

AIESEC in VIT
02.2023 - Current
  • Conducted and utilized detailed market research and review to identify product target markets.
  • Generation of leads.
  • Led and managed a department of over 15 members.
  • Planned and executed multiple events.
  • Developed various strategies for branding and customer outreach.
  • University Relations.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed and implemented B2B and B2C marketing strategies and overall communication plans to produce long-term partners and enhance customer experience.
  • Increased market awareness and penetration through development of creative collateral.



Senior Manager, Digital Marketing and Operations

Google Developer Student Clubs
02.2022 - Current
  • Created a content calendar and curated content for various digital channels.
  • Planned and executed remote and physical large scale events for participants across the world.
  • Planned and implemented various marketing strategies through digital and physical channels.
  • Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
  • Conducted market research and onboarded partners for monetary and non-monetary sponsorships.

Network Consultant

AIESEC in India
03.2023 - 07.2023
  • Data Analysis to track performance on a monthly basis.
  • Analyzed and recommended way forwards and upgrades to various local entities nationally.
  • Reviewed audits for various local entities for performances, entity working mechanisms and unresolved problems.
  • Working on the Learning and Development (L&D).


Team Leader, Business Development

AIESEC in VIT
07.2022 - 01.2023
  • Conducted Market Research and onboarded partners for monetary and non-monetary partnerships.
  • Stakeholder Engagement and Management.
  • Planned and Executed Social Impact Project.
  • Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
  • Supervised team members to confirm compliance with set procedures and quality requirements.
  • Worked with team to identify areas of improvement and devised solutions based on findings.
  • Built strong relationships with customers through positive attitude and attentive response.
  • Held weekly team meetings to inform team members on important announcements and updates.

Education

Bachelor of Technology - Electronics And Communications Engineering

Vellore Institute of Technology
Vellore
06.2025

High School Diploma -

Navy Children School
Port Blair
03.2021

Skills

  • Team Management and Mentoring
  • Lead Generation Strategies
  • Content Curation
  • Crisis Management
  • Campaign Conceptualization and Execution
  • Google Suite
  • Strategy Planning
  • Email and LinkedIn Marketing
  • Canva & Figma
  • Marketing Strategy Development and Implementation
  • Business Development

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Malayalam
Intermediate (B1)

Timeline

Content Curator

AIESEC in India
07.2023 - Current

Network Consultant

AIESEC in India
03.2023 - 07.2023

Chief Marketing Officer

AIESEC in VIT
02.2023 - Current

Team Leader, Business Development

AIESEC in VIT
07.2022 - 01.2023

Senior Manager, Digital Marketing and Operations

Google Developer Student Clubs
02.2022 - Current

Bachelor of Technology - Electronics And Communications Engineering

Vellore Institute of Technology

High School Diploma -

Navy Children School

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Akanksha Menon