AKANKSHA MISHRA

Integrated marketing professional with a proven track record in leading impactful multi-channel campaigns for major brands including Netflix, ACKO, and Diageo. Expertise in building brand loyalty and driving awareness through strategic campaign development and cross-functional collaboration. Proficient in partnerships, budget management, and KPI-driven planning across diverse channels such as social media, TV, and influencer marketing. Currently enhancing skills in CRM, AI, and Martech to optimize campaign effectiveness and customer engagement.

Executive Program in AI and Martech - IIM Indore| Batch of 25

• Award-winning brand activation led Netflix Red Notice Shop, a high-impact brand experience that earned Blue Elephant at Kyoorius Awards, and Bronze at Spikes Asia
• High-impact brand campaign under tight constraints executed Safari Bags' first brand campaign in eight years within a tight budget and a tighter timeline
• Successful IP launch and cross-functional leadership drove the social and digital launch of Signature Green Vibes, collaborating with event, media, and creative teams to establish a sustainable brand IP
• Crisis management and reputation management successfully navigated the #MeToo crisis for the DDB Mudra Group, ensuring transparent communication, reputation safeguarding, and internal stakeholder alignment

• Multi-Platform Campaign Execution Managing integrated marketing efforts across ATL, BTL, digital, social and PR channels.
• Leadership, and Mentoring Expert at mentoring junior executives for professional growth.
• Cross-Functional Leadership Foster cross-functional team collaboration to enhance results.
• Budget Management Sound management of project budgets for cost efficiency.