Akanksha Puri

• Freelance Consultant - Digital Content and Marketing
  • Leading digital and Content Marketing Vertical as
  consultant for integrated marketing agency.
  • Building start ups with strategy and content
  marketing.
• Led business development strategy for over 15 accounts.
• Converted over 10 pitches successfully.
• Led team of 10 senior managers and strategists.
• Measured and evaluated brand digital performance to present weekly findings to management.
• Collaborated with clients to create compelling content for blogs, websites, and social media platforms.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Delivered successful multi-channel campaigns by coordinating seamlessly between paid search, display advertising, social media ads, email marketing, content creation and distribution efforts.
• Optimized website content and images to improve search engine rankings.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Improved client''s online reputation through proactive management of reviews and online presence.

• Led Marketing vertical for Design & Content Strategy for IDAM Brands.
  • Led a team of 20 designers, video editors, influencer marketing specialists & social media experts.
  • Role involved brand strategy, creative strategy and creating content for group.
• Maintained Social Media Calendar across group.
• Key relationship driver of Social Media and Advertising agency at IDAM.
• Wrote and distributed press releases to increase brand visibility.
• Created and managed social media campaigns to increase brand engagement.
• Streamlined marketing processes to maximize results within budget constraints.
• Evaluated market trends to stay current on consumer and competitor changes.
• Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Optimized e-commerce campaigns through A/B testing to increase online sales.
• Created social media content with innovative brand messaging to support new product launches.

Skills - Leadership , Third Party Vendor Management, Crisis Management, Competition Analysis,Design Trends, Creative Best Practices, Brand Guidelines, Design Strategy, Start Up, E-commerce, Agency management, PR, Influencer Marketing.

Independently maintained positive client relationship, resulting in a 12 year relationship with Nestlé India. Solely increased the revenue of L&F from INR 10 lac account to INR 5 Crore account in 5 years.

Key Brand and NPD strategists for Nestle India.
• Deviced Go to market strategy for Maggi India, during the Maggi crisis.
• Key relationship driver for top brands of Nestlé India like Maggi, Kitkat, Nescafé etc.
• Multiple global collaborations with Swiss Maggi, Kitkat and Nescafé team.
• Trusted key contact to understand Maggi and Kitkat, Brand and Design Guidelines.
• Responsible for a team of 15, including designers, client servicing and studio department.
• Supervised and executed over 250 product shoots.
• Driven strategy and consumer understanding for Landor & Fitch Delhi studio for all Nestlé India brands.
• Winner of Swim Training Program - for Fitch.
Skills - Key Brand Strategy, Third Party Vendor Management, Competition Analysis,
Design Trends, Creative Best Practices, Brand Guidelines, Design Strategy, FMCG,
Team Management, Leadership, Crisis Management.

• Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Launched Taco Bell in India and there on executed 4 more store openings.
• Managed end to end of store openings for Taco Bell
  Launched new range of Air conditioners under brand Voltas and worked on 2 TVC's, from planning to execution.
• Worked directly under the vice president of the agency.
• Collaborated cross-functionally to deliver integrated marketing solutions tailored to individual client objectives.
• Maintained current knowledge of evolving changes in marketplace.
• Created effective, strategically-sound and innovative marketing communications plans.
• Led portfolio of client partnerships using consultative, forward-thinking approach.

• Worked delightedly to understand Television production, was promoted as the Assistant Producer within a year.
• Developed brand related knowledge and advertising.
• Interviewed multiple dignitaries and celebrities.
  Put on a show for airing within 24 hours during November Mumbai attacks.
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
• Developed schedules for production, editing, and duplication for timely delivery.
• Participated in meetings with producers and production crew to keep program in step with creative vision.
• Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.