Akanksha Puri

Branding, Marketing & PR Lead

Marketing Communications

• Developed and executed compelling marketing communication strategies that enhanced brand visibility and engagement.
• Crafted clear, concise, and engaging content tailored to targeted audiences across digital and traditional media channels.

Media, Event & Industry Engagement

• Built and maintained relationships with media outlets and industry associations to amplify brand reach.
• Identified and collaborated with key journalists and associations to strengthen brand credibility.
• Identified and converted event opportunities into successful marketing initiatives, maximizing audience engagement.
• Coordinated with internal and external teams to enhance event impact and execution.

360-Degree Marketing Campaigns

• Ideated and executed innovative marketing campaigns aligned with specific practice areas, resulting in measurable business growth.
• Leveraged creative storytelling and visuals to reinforce brand messaging.
• Planned and executed integrated marketing campaigns across digital, print,and event platforms.
• Led strategic brand collaborations, such as the "Half Love, Half Arranged"campaign, which boosted BAU sales from 50% to 104%.
• Managed high-profile celebrity campaigns, collaborating with celebs like Sharvari Wagh, Soha Ali Khan, and Kunal Khemu.

Driving Digital-Led Campaigns

• Led the planning and execution of digital-first campaigns across owned and earned media channels.
• Utilized data analytics and technology to optimize campaign performance and maximize customer engagement.
• Executed SEO, performance marketing, and influencer-driven strategies to drive revenue and brand growth.
• Managed brand collaborations with e-commerce platforms, enhancing digital sales and market penetration.

ROI & Metrics

• Defined objectives and key success metrics for marketing initiatives, ensuring data-driven decision-making.
• Analysed campaign performance and reported ROI insights to stakeholders to refine future strategies.
• Drove product positioning and market differentiation, ensuring brand relevance in a competitive landscape.

Skills & Expertise:

Marketing Communications – Strategy Development, Media Engagement, PR, Event Marketing, Go to market strategy

Campaign Execution – 360-Degree Marketing, ATL & BTL, Brand Collaborations, Influencer Marketing

Digital Marketing – Performance Marketing, SEO, Paid Media, D2C & E-Commerce

Brand Strategy – Product Positioning, Consumer Insights, Market Research, Competitive Analysis, Go to market strategy.

Content & Creative – Storytelling, Social Media, Video & Visual Content, Design Strategy

Analytical & ROI-Driven – Metrics & KPI Tracking, Revenue Growth, Budget & P&L Management

Stakeholder & Team Management – Cross-Functional Collaboration, Vendor & Agency Management

Tools Marketo, Adobe Suites, Acrobat, Hubspot

• Freelance Consultant - Digital Content and Marketing • Leading digital and Content Marketing Vertical as consultant for integrated marketing agency. Building start ups with strategy and content marketing.
• Led business development strategy for over 15 accounts. Converted over 10 pitches successfully.
• Led team of 10 senior managers and strategists. Measured and evaluated brand digital performance to present weekly findings to management.
• Collaborated with clients to create compelling content for blogs, websites, and social media platforms. Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Delivered successful multi-channel campaigns by coordinating seamlessly between paid search, display advertising, social media ads, email marketing, content creation and distribution efforts.
• Optimized website content and images to improve search engine rankings.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Improved client's online reputation through proactive management of reviews and online presence.

Led the marketing vertical for content and design strategy,overseeing all IDAM brands.

• Managed a team of 20 professionals, including designers, video editors, and social media specialists.
• Developed brand and creative strategies, ensuring alignment with business goals.
• Maintained a structured social media content calendar to enhance brand consistency.
• Managed agency relationships for social media, advertising, and PR efforts.
• Authored and distributed press releases, securing media coverage to boost brand awareness.
• Designed and executed influencer marketing campaigns, driving engagement and brand loyalty.
• Monitored market trends and competitor insights to refine digital marketing and content strategies.
• Executed A/B testing fore commerce campaigns,optimizing performance and driving conversions.
• Skills & Expertise

Marketing Communications – Strategy Development, Media Engagement, PR, Event Marketing

Campaign Execution – 360-Degree Marketing, ATL & BTL, Brand Collaborations, Influencer Marketing

Digital Marketing – Performance Marketing, SEO, Paid Media, D2C & E-Commerce

Brand Strategy – Product Positioning, Consumer Insights, Market Research, Competitive Analysis

Content & Creative – Storytelling, Social Media, Video & Visual Content, Design Strategy

Analytical & ROI-Driven – Metrics & KPI Tracking, Revenue Growth, Budget & P&L Management

Stakeholder & Team Management – Cross-Functional Collaboration, Vendor & Agency Management

Landor & Fitch India, Gurgaon | June 2016 – December 2022 Marketing Communications & Brand Strategy

• Independently managed client relationships, maintaining a 12-year partnership with Nestlé India.
• Led brand strategy & new product development (NPD) for key Nestlé brands, including Maggi, KitKat, and Nescafé.
• Devised the Go-To-Market (GTM) strategy for Maggi India during the brand crisis, ensuring a successful market re-entry.
• Established & implemented brand guidelines for Maggi and KitKat, ensuring consistency across global teams.
• Drove multiple global collaborations with Swiss teams for Maggi, KitKat, and Nescafé, aligning marketing and design strategies.Revenue Growth & Business Development
• Increasedrevenuefrom10lakhto5crorweithinfiveyearsbyexpandingkey accounts.
• Key relationship driver for Nestlé’s flagship brands, fostering long-term partnerships and business growth.
• Developed strategic brand solutions that strengthened Nestlé India’s market position in the FMCG sector.Media, Event & Industry Engagement
• Supervised and executed 250+ product shoots, ensuring high-quality visual storytelling for Nestlé’s marketing campaigns.
• Led strategic brand positioning efforts, enhancing consumer engagement through effective storytelling and campaign execution.Leadership & Team Management
• Led a cross-functional team of 15, including designers, client servicing, and studio professionals.
• Provided strategic direction and consumer insights for Landor & Fitch’s Delhi studio, driving brand innovation.
• Winner of the Swim Training Program at Fitch, recognized for excellence in brand strategy and leadership.Skills & ExpertiseBrand Strategy & NPD – Go-To-Market Strategy, Product Innovation, Brand Solutions

Marketing & Communications – Crisis Management, Consumer Insights, Campaign Execution

Leadership & Team Management – Cross-Functional Collaboration, Stakeholder Engagement

Creative & Design Strategy – Brand Guidelines, Creative Best Practices, FMCG Branding

Revenue & Business Growth – Client Acquisition, Account Expansion, Competitive Analysis

• Handled clients HT Media, Select City Walk, Airbus, Healthkart and Taj Hotels.
• Being a boutique agency, it entailed to do all operations and jobs, which made the employees jack of all trades.

• Handled prestigious QSR brands from the Yum Foods umbrella- KFC , Taco Bell
• Launched Taco Bell in India and there on executed 4 more store openings.
• Managed end to end of store openings for Taco Bell
• Launched new range of Air conditioners under brand Voltas and worked on 2 TVC's, from planning to execution.
• Worked directly under the vice president of the agency.

• Solely Managed to produce,edit,script write ALL ABOUT ADS for NDTV Profit.
• Voice over artist for All About Ads.
• Worked delightedly to understand Television production, was promoted as the Assistant Producer within a year.
• Developed brand related knowledge and advertising.
• Interviewed multiple dignitaries and celebrities.
• Put on a show for airing within 24 hours during November Mumbai attacks.