Overview
Work History
Education
Skills
Timeline
Work Preference
Software
Languages
Certification
Interests
BusinessDevelopmentManager

Akanksha Rohit

Digital Marketing
Mumbai,MH

Overview

4
4
years of professional experience

Work History

Social Media Executive

Logicsofts
02.2022 - 01.2023
  • Led SEO initiatives for SaaS product websites, optimizing on-page and off- page elements for better search visibility and organic traffic growth
  • Championed the creation of landing pages and sales funnels that increased lead conversion and client acquisition by 15%.
  • Conducted site audits to identify and resolve technical SEO issues such as site speed, crawlability, indexation, mobile optimization, and schema markup, ensuring a seamless user experience and improved search rankings.
  • Collaborated with the content team to develop SEO-friendly content that attracts and engages target audience, while adhering to SEO guidelines and keyword targeting.
  • Led the creation and execution of multi-channel SEO strategies for clients across various industries, focusing on improving organic search rankings (CTR), and conversion rates.
  • Implemented social monitoring tools to track metrics, analyze data, and inform future strategies.
  • Increased website traffic with targeted social media advertising, driving leads and conversions.
  • Analyzed social media trends to optimize posting schedules and maximize audience engagement.
  • Executed successful hashtag campaigns that encouraged user-generated content submissions while boosting brand recognition.
  • Launched targeted email campaigns in conjunction with social efforts to increase subscriber base and drive sales conversions.
  • Collaborated with marketing team members for cohesive branding across all digital platforms.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Researched latest market trends and analyzed data to develop public relations strategies and tactics.
  • Improved organic reach by optimizing content for search engine visibility and user engagement.
  • Streamlined social media processes by developing templates for recurring post types, saving time without sacrificing creativity or impact.

Software Company, Sr. SEO Manager

ShahSoftSol Pvt Ltd
Indore
02.2021 - 11.2021
  • Developed & executed effective link-building strategies, improving domain authority and increasing organic.
  • Performed website audit, on-page SEO, keyword research, and set up a backlink program that boosted website traffic.
  • Conducted in-depth technical SEO audits for websites, identifying and resolving critical issues that led to an average 30% improvement in page load speeds and a 15% increase in crawl efficiency.
  • Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
  • Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
  • Implemented link-building strategies designed to increase domain authority and improve search visibility.
  • Streamlined website performance by identifying and resolving technical SEO issues.

Marketing Manager

MotionGility, Production Company
Indore
10.2020 - 01.2021
  • Develop and implement SEO strategies to improve search engine rankings and drive traffic to company websites
  • Research and implement search engine optimization recommendations
  • Analyze and review technical SEO issues and recommend fixes
  • Perform ongoing keyword research including discovery and expansion of Keyword opportunities.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.

SEO Executive

MCR Logitech
06.2017 - 05.2018
  • Conduct keyword research and develop strategies to drive organic traffic for client websites.
  • Optimize website content and structure for search engines, ensuring alignment with SEO best practices.
  • Perform on-page and off-page optimization including meta tag creation, internal linking, and backlink building.
    Conduct SEO audits to identify and resolve issues affecting search performance.
  • Monitor and report on SEO performance metrics such as traffic, rankings, and conversions.
  • Collaborate with creative, content, and social media teams to align SEO strategies with broader marketing efforts.
  • Stay updated on industry trends and algorithm changes to continuously improve SEO performance.
  • Use tools like Google Analytics, Search Console, SEMrush, and Ahrefs to analyze data and refine SEO strategies.

Education

MBA - Digital Marketing (E-Commerce)

IMS DAVV
INDORE
07.2015 - 06.2017

B.COM - COMMERCE, BUSINESS STUDIES

Dr. Hari Singh Gour Vishwavidyalaya
SAGAR
07.2011 - 06.2014

Skills

  • Web Analytics
  • Content Marketing
  • Search Engine Marketing
  • SMO
  • SEO
  • SEMrush
  • Moz
  • Keyword Planner
  • WordPress
  • Shopify
  • Ahrefs
  • Nutshell
  • Hootsuite
  • SEO Auditing Abilities
  • SEO strategies
  • SEO and SEM optimization
  • SEO reporting and analytics
  • Mobile SEO optimization
  • SEO tools proficiency

Timeline

Social Media Executive

Logicsofts
02.2022 - 01.2023

Software Company, Sr. SEO Manager

ShahSoftSol Pvt Ltd
02.2021 - 11.2021

Marketing Manager

MotionGility, Production Company
10.2020 - 01.2021

SEO Executive

MCR Logitech
06.2017 - 05.2018

MBA - Digital Marketing (E-Commerce)

IMS DAVV
07.2015 - 06.2017

B.COM - COMMERCE, BUSINESS STUDIES

Dr. Hari Singh Gour Vishwavidyalaya
07.2011 - 06.2014

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Work-life balanceCareer advancementCompany CultureWork from home optionHealthcare benefitsPersonal development programs

Software

SEMRUSH

Screaming Frog

Google Analytics

Google Search Console

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Certification

Digital Marketing by Google Digital

Google Analytics by Google Analytics Academy

Interests

Social causes

Food and drink

Travel

Technology

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Akanksha RohitDigital Marketing