Akanksha Singh
Marketing And Sales Head
Mumbai
Summary
7+ years of experience in different sectors like Business Development, Digital Marketing, Education(Brand building and marketing), financial services(TW Finance, Rural finance, Mutual Funds and General Insurance), Marketing and Sales, IT, web development, etc. Demonstrated capability in steering cross-functional coordination, brand development, sales and marketing, hiring, training and managing team. Skilled to direct, implement and execute marketing and sales strategies. Armed with the skill set of research and analysis to advise the best possible practices and strategies to improvise product or increase sales and other business activities, good at negotiating contracts and organizing promotional events. Accomplished sales and marketing leader bringing solid record of achievement in boosting product and service sales with forward-thinking, market-driving approaches. Skillfully motivates teams to launch products and increases revenue by creating innovative materials with fresh content. Natural leader and gifted problem-solver.
Overview
7
7
years of professional experience
Work History
Sales and Marketing Head
GDM Hospital
Varanasi
07.2022 - Current
- Creating and driving sales strategies to increase patient acquisition, corporate tie-ups and community outreach.
- Building partnership with other hospitals, clinics and insurance companies to drive referrals.
- Enhance the hospital’s brand image through campaigns, events and PR activities.
- Leading and managing sales and marketing team ensuring clear goals and regular performance tracking.
- Developing and managing the marketing and sales budget effectively ensuring high ROI on all activities.
- Managed content creation, social media posts, and media proposals.
- Curated and developed original content with organic SEO for blogs, social media postings, and web page.
- Ran campaigns on different social media platforms like FB, Instagram, LinkdIn.
- Observed brand mentions and sentiment across various social media platforms, resulting in timely responses to customer feedback.
- Partnered with senior leadership team to build, implement and manage strategic digital initiatives.
- Proposed and deployed creative solutions to optimize internal and external resources and operational efficiencies
- Identified and collaborated with niche industry influencers to increase brand awareness and drive growth in online conversions.
SENIOR BUSINESS DEVELOPMENT ASSOCIATE
Scaler Academy-InterviewBit
Pune
11.2021 - 06.2022
- Determined business development opportunities and implement effective strategy for client acquisition, analysed business requirement, generate strategies and obtain suitable solution to drive sales.
- Set up potential client contacts, cultivated relationships and followed through on service needs
- Generated organic leads and capitalize on valuable business opportunities to bring in new company revenue and improve bottom line profit
- Developed clientele by networking to find new customers and generate lists of prospective clients
- Tracked and analyzed weekly sales reports, implement corrective action plans and streamlined sales operations
- Stayed current on company products and services to provide top-notch expertise to customers
- Created and improved business pipeline using cold and warm techniques
- Developed highly empathetic client relationships and earn reputation for exceeding corporate goals
- Scheduled client meetings, conducted presentations and closed sales to achieve targets
- Conducted in-depth market research and analysis to identify emerging market trends and opportunities
- Designed and deployed comprehensive lead generation strategy to increase qualified leads and shorten sales cycle
- Trained entry-level staff to increase department success
- Employed strategies to resolve client issues, retain clients and achieve sales goals
- Studied industry trends and conducted extensive market research to identify competitive offerings
DIGITAL MARKETING MANAGER AND MARKETING HEAD
Gyandeep Academy
Varanasi
06.2019 - 11.2021
- Planning and executing activities to build brand image by online and offline methods
- Conducting activities/webinars/training/counselling that would help build the brand repo
- Supervising the development of impactful advertisements to target potential customers.
- Policy-Making/budget/events/hiring/training/monitoring and advising staff additionally feeding in top management with growth initiatives
- Monitoring and managing the website, social media platforms and the ERP portal by collaborating with the IT team.
- Identify and generate leads through various channels such as digital campaigns, referrals, partnerships with preschools, and community events.
- Follow up with prospective parents through calls, emails, and in-person meetings.
- Met and exceed monthly, quarterly, and annual student enrolment targets
- Develop and execute sales strategies to maximise student enrolments.
- Maintain accurate records of leads, inquiries, follow-ups, and admissions data using CRM software or admissions systems.
- Provide weekly and monthly reports on admissions status, lead conversions, and target achievements to management.
- Developed social media marketing strategies to enhance brand value and uptick sales
- Digital Strategy Development: Created comprehensive digital marketing strategies tailored to organization objectives, resulting in a 30% increase in admissions
- SEO Optimization: Improved organic search rankings by implementing on-page and off-page SEO techniques, leading to a 40% increase in website traffic
- Curated and developed original content with organic SEO for blogs, social media postings, and web pages
- Managed content creation, social media posts and website posting.
- Partnered with senior leadership team to build, implement and manage strategic digital initiatives
- Oversaw preparation of brochures and marketing collateral to drive sales
- Conducted and evaluated research to assess competition, understand latest trends and be proactive in marketing efforts.
AREA SALES MANAGER
Two Wheeler Finance, L&T Financial Services
Mumbai
08.2018 - 06.2019
- Managed and lead a sales team of 15+ field level sales officer
- Brought business by empanelling new dealerships
- Started business with brands like- JAWA and RE
- Implemented and executed strategies to reach sales target
- Hired, trained and managed FLOs
- Conducted monthly training seminars to assist teams with development of marketing plans and lead acquisition
- Monitored sales team performance and provided effective training to help each reach targets
- Understood the potential area of business and utilized the opportunities(expansion of business area)
- Monitored performance, resolved problems and motivated team to reach sales target
- Developed and sustained long term relationship with business holders and customers
- Achieved more than 100% of sales target in 2 Quarters and more than 80% in 2 quarters
- Forecasted product sales and achieved quarterly and annual sales objectives
- Located and pursued business opportunities for company to consistently meet targets
- Identified, prospected and fostered lead pipeline growth
- Coordinated sales meetings, presentations and internal workflow to meet business demands
- Measured and analyzed key performance indicators and financial data to guide strategic planning
- Worked closely with all sales personnel to assist with routine sales and handle advanced issues
- Recruited and hired talented sales personnel to add depth and strength to sales team
- Projected sales and identified less profitable areas by closely monitoring operations
- Closed tough deals and complex sales using strong persuasion and negotiation skills.
MANAGEMENT TRAINEE
LnT Finance
Bhubaneshwar
05.2018 - 07.2018
- Did analysis and research in order to understand the financial products (TW Finance, Rural Finance and Mutual Funds)
- Prepared a potential market report of Orissa that was appreciated and approved by the National Business Head-Two Wheeler Finance
- Developed a report under the supervision of RSM for Rural Finance business by doing research and analysis of the market, competition, product, potential area, expectation by customer, development stage issues, etc - submitted same to the heads and HR, got appreciated for the same also the suggested ideas were implemented in few districts of Orissa
MANAGEMENT TRAINEE
Reliance General Insurance
Mumbai
04.2017 - 09.2017
- Learnt about Bancassurance
- Brought sales from non-active banks for the company
- Empaneled new branches for bringing in new business
- Recognized for bringing in the highest Sales among all interns in Navi Mumbai office.
IT AND ADMIN COORDINATOR
Gyandeep Academy
Varanasi
09.2014 - 02.2016
- Developed the website of the school and managed the same
- Managed and handled the e-content and social media platforms
- Helped in handling and managing the ERP system
- Helped in managing- staff (teachers and other staff) and administrative work
- Development of impactful advertisements to target potential customers
- Managed administrative processes and prepared key reports and documentation
Education
P G D M - MARKETING
Institute of Technology And Management
Navi MumbaiB T E C H - COMPUTER SCIENCE
Sharda University
Gr.NoidaCLASS 12TH - PCM
SHPS
VaranasiCLASS 10TH - undefined
Sunbeam School
VaranasiAccomplishments
- Recognized for surpassing the monthly and quarterly sales targets.
- Recognized for Innovative Digital Marketing Campaigns.
- Recognized for bringing in the highest sales among all interns in Navi Mumbai office- RGI.
Additional Information
- Promoted products to increase audience engagement and brand awareness.
- Maintained social media and website postings with consistent branding across platforms.
- Collected feedback and performance data through surveys, questionnaires and opinion polls.
- Launched user-generated content campaign, engaging customers to share experiences.
- Assisted with development and implementation of marketing budgets and plans.
- Recruited and hired talent to add depth and further success to marketing team.
- Reviewed marketing content to confirm it met brand specifications and corporate guidelines.
- Ordered branded goods for distribution to internal and external stakeholders.
- Conducted and evaluated research to assess competition, understand latest trends and be proactive in marketing efforts.
- Boosted sales of products and services by creating and implementing innovative marketing strategies.
- Identified top talent and managed candidates throughout hiring process, from initial contact through offer acceptance.
- Collaborated with management to develop and implement personnel policies and procedures.
- Interviewed job applications, obtaining information on training, work history and job skills.
- Facilitated completion and compliance of new hires with onboarding documents.
- Handled sensitive and business confidential information following proper procedures.
Timeline
Sales and Marketing Head
GDM Hospital
07.2022 - Current
SENIOR BUSINESS DEVELOPMENT ASSOCIATE
Scaler Academy-InterviewBit
11.2021 - 06.2022
DIGITAL MARKETING MANAGER AND MARKETING HEAD
Gyandeep Academy
06.2019 - 11.2021
AREA SALES MANAGER
Two Wheeler Finance, L&T Financial Services
08.2018 - 06.2019
MANAGEMENT TRAINEE
LnT Finance
05.2018 - 07.2018
MANAGEMENT TRAINEE
Reliance General Insurance
04.2017 - 09.2017
IT AND ADMIN COORDINATOR
Gyandeep Academy
09.2014 - 02.2016
P G D M - MARKETING
Institute of Technology And Management
B T E C H - COMPUTER SCIENCE
Sharda University
CLASS 12TH - PCM
SHPS
CLASS 10TH - undefined
Sunbeam School
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