A keen persuasive & influential professional with consistent success of nearly 20 years in achieving sustained revenue/ profitability growth in changing markets, QSR -Sales & Operations, Retail Sales, Strategic Planning, Business & New Market Development, Product Launching and Market Penetration; showcased proven capabilities in turning around the non-profit making unit into a profitable unit through implementation of multiple strategies. Strategy Architect with expertise in implementation of product roadmaps, sales & marketing strategies, programs to improve sales opportunities; development of short & long-term strategic plans including annual business plans, promotion & innovation strategies with P&L & budget responsibility. Comprehensive experience in leading all aspects of operations which includes launching stores, initiating pilot projects, devising sales & merchandising plans, building business relations, developing strategies and ensuring optimum use of the resources to achieve better productivity. Consistently delivered multiple digit growth of Revenue, EBITDA, Market Share & improved ROI through long-term planning; set benchmark for heading business of INR 630+ crores with a retail area of 2,35,732 from total 15 stores of Big Bazaar in Madhya Pradesh, Haryana and Uttarakhand stores. Resourceful in exploring business potential & opportunities and expanding client base to enhance business volumes; strong business expertise in implementing business development strategies & promotional activities. Displayed efforts across breadth of maintaining track of monthly performance including sell through, store category profitability, retail presentation, and target achievement against plan. Delivered customer centric operations & ensured customer satisfaction by achieving service quality norms; interfaced with clients for suggesting the most viable product range; cultivated relations with them for securing repeat business. Highly skilled at managing the inventory function, to curtail inventory-holding expenses and adherence to the minimum inventory level to minimize wastage & shrinkages.
Overview
21
21
years of professional experience
Work History
Chief of Operations
Devyani International ltd (Pizza Hut)
09.2023 - Current
Ensuring implementation of effective policies, standard processes within agreed time frames and cost measures.
Identifying trade area where we need to open outlets and maintain rolling pipeline of secured sites.
Tap business opportunities of increasing the reach and penetration through retail tie ups and different format of outlets across the region.
Benchmarking and analysis of market rent trends and renegotiation of rentals and present the business cases for relocation.
Implement cost effective strategies & revenue enhancing initiatives and develop and implement comprehensive sales and marketing plans.
Collaborate with marketing team for aligned promotional activities.
Lead sales related project conception and management.
Analyze market conditions, trends and competitions and collaborate with the marketing team for aligned promotional activities.
Key Result Areas:
Business Head
Deerika- HYPERMART
02.2022 - Current
Providing leadership across improving the commercial performance of the store by maximizing profitability and executing effective sales planning to promote offers for business development.
Working in close coordination with the management for devising and formulating strategies for achieving business top-line targets and improving the product awareness and enhancing business growth.
Conceptualizing various processes in functions like category management for delivering a differentiated merchandise range for better customer experience in stores.
Exhibiting excellence in reshaping and restructuring of SOPs and initiating best practices at workplace.
Revamping the business model & strategy to build a more responsive & market-driven organization; developing plans/ internal controls/ SOPs to take the business to next level.
Budgeting and formulating yearly sales targets and business growth in line with quarterly and monthly sales targets.
Conceptualized and implemented multiple product promotional schemes/events/festive line/big day for stores across assigned region to increase the brand visibility.
Building & maintaining healthy business relations with major clients, ensuring maximum customer satisfaction in an expressive manner.
Mentoring and motivating teams to ensure efficiency in process operations and customer service; minimizing attrition rate and grooming the teams for next level.
Key Result Areas:
DGM-Market Manager
Future Retail Ltd. - Big Bazaar
05.2013 - 01.2022
Heading end-to-end sales & marketing and operations of the Business Unit with a goal of expanding the business & improving profitability along with identification & development of long-term revenue growth.
Conceptualizing & implementing competitive strategies for generating sales, developing & expanding market share towards the achievement of revenue & profitability targets.
Leading a team for driving end-to-end Retail Store Operations in terms of sales, operations, delivering profitability and seamless store operations by utilizing the resource provided.
Administering turnover and profitability of stores; contributing in developing the business by opening of new stores as per the network plan.
Leading the entire business with multiple functions and implementing long-term growth strategy to maximize ROI.
Developing effective sales plans, including P&L structures designed to assure achievement of agreed-to volume, revenue, market share and profit objectives.
Managing the operational requirements including stock management, inventory, scheduling & assigning employees, following up on work results and ensuring smooth running of operations.
Maximizing the sales opportunities, proactively creating new opportunities, developing & managing relationships with key internal & external stakeholders.
Growth Path:
May'13 – Mar'14: Area Manager (Nagpur)
Apr'14-May'15: Sr. Manager-Business
May'15-Jan'22: DGM-Market Manager
Store Manager
Easy Day hyperstore (JV – Walmart)
04.2011 - 05.2013
Store Manager
Big Bazaar
03.2007 - 04.2011
Assistant Manager
Bharti Airtel Ltd.
10.2005 - 03.2007
Assistant Manager
Videocon International Ltd.
06.2004 - 10.2005
Education
Masters - Marketing Management
University
01.2004
PGDBM - Marketing & International Business
Indra
01.2004
BBA - undefined
Devi Ahilya University
01.2001
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IIM Calcutta
Skills
QSR & Retail sales & operations
Strategic Business Planning P&L Profitability Management