Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic

Akanksha Tomar

Category manager
Delhi

Summary

Accomplished Category Manager at Decathlon Sports India, adept in strategic sourcing and fostering vendor relations, significantly enhanced category turnover and online sales through innovative merchandising strategies and data analytics. Excelled in leading cross-functional teams, demonstrating exceptional mentorship and analytical skills, with a proven track record of optimizing supply chain operations and driving revenue growth.

Overview

9
9
years of professional experience

Work History

Category Manager | Basketball

Decathlon Sports India
01.2020 - 12.2024
  • Market Exploration & Research: Spearheaded extensive market research initiatives to uncover emerging trends and untapped customer needs, translating these insights into actionable strategies for launching new business categories.
  • Category Launch & Development: Led the end-to-end lifecycle of category development, from identifying market opportunities to business modeling, operational rollout, and scaling.
  • Innovation & Service Development: Continuously monitored and analyzed industry trends, leading the charge on integrating innovative practices and forward-thinking strategies.
  • Developed Sales Forecasts: Created detailed sales forecasts based on historical data, enabling proactive inventory management and timely decision-making to meet demand fluctuations.
  • Led Cross-Functional Teams: Directed cross-functional project teams to successfully launch new product lines, contributing to significant category growth and market expansion.
  • Optimized Marketing Strategies: Analyzed sales performance data to refine marketing strategies, driving increased revenue and improving overall product visibility.
  • Maximized Category Turnover: Implemented proactive category management strategies, resulting in improved turnover rates and higher profitability across product categories.
  • Optimized Purchasing Decisions: Leveraged data-driven insights and market trend analysis to enhance purchasing decisions, ensuring cost-effective sourcing and maximizing product availability.
  • Reduced Supply Chain Risks: Developed and maintained relationships with alternative suppliers, mitigating potential supply chain risks and ensuring continuity of operations.
  • Product Trainer: Trained store team mates on technical products for better sales services.

Omni Merchandiser | Basketball & Football

Decathlon Sports India
01.2018 - 12.2019
  • Boosted Sales: Increased sales with targeted merchandising and visually appealing displays that enhanced product visibility.
  • Data Analysis: Analyzed website data to identify trends, driving actionable insights and revenue growth.
  • Navigation Improvement: Streamlined website navigation, reducing bounce rates and significantly improving user experience.
  • Social Media Promotion: Promoted products via social media, driving increased traffic and raising brand awareness.
  • Strategy Refinement: Refined digital merchandising strategies based on performance metrics to optimize results.
  • Campaign Success: Increased online sales with strategic, data-driven digital merchandising campaigns.
  • Product Descriptions: Created engaging product descriptions that boosted conversions and enhanced customer engagement.
  • Cross-Selling: Implemented cross-selling strategies, successfully raising average order values.
  • KPI Tracking: Established KPIs for digital merchandising performance and regularly reported progress to management.
  • Market Research: Conducted market research to inform and enhance search marketing strategies.
  • Store Performance: Collaborated on merchandising strategies to improve overall store performance and customer satisfaction.

Department Manager

Decathlon Sports India
01.2016 - 12.2017
  • Customer Satisfaction: Improved satisfaction through attentive service and prompt issue resolution.
  • Staff Development: Provided training, workshops, and feedback for continuous development.
  • Inventory Management: Maintained optimal stock levels, reducing waste and shrinkage.
  • Team Leadership: Led a team to consistently meet or exceed performance targets.
  • Scheduling Optimization: Ensured peak-hour staffing while balancing employee satisfaction and budget.
  • Staff Meetings: Held regular meetings to discuss goals, progress, and address challenges.
  • Sales Analysis: Evaluated sales trends to identify growth opportunities.

Education

B.com - Commerce

Kirorimal College
Delhi, India
06-2015

Skills

Category development & Growth

Market Research Analyst

Demand forecasting

Supply chain optimization

Advanced excel certification

Data analytics

Sales tracking

Training & Development

E-commerce management

Merchandising strategies

Pricing strategies

Consumer insights

Accomplishments

  • Launched India-Specific Products: Conducted comprehensive market research and identified user needs, leading to the successful introduction of tailored products in the Indian market. Collaborated with cross-functional teams to ensure seamless product rollout and market entry.
  • National-Level Basketball Player: Competed at the national level, demonstrating strong teamwork, discipline, and leadership skills in high-performance sports environments.

Interests

Basketball

Swimming

Timeline

Category Manager | Basketball

Decathlon Sports India
01.2020 - 12.2024

Omni Merchandiser | Basketball & Football

Decathlon Sports India
01.2018 - 12.2019

Department Manager

Decathlon Sports India
01.2016 - 12.2017

B.com - Commerce

Kirorimal College

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Akanksha TomarCategory manager