Akanksha Sonkar
Brand Manager
New Delhi
Summary
4 years of client servicing and a collective 2 years of account managing experience in a creative agency dealing with multiple B2C & B2B brands in hospitality, beauty & wellness, technology, modeling,NGO, food and other brands. Graduate in Mass communication with a strong zest for all sort of creativity including Design, Photography & Modeling. Well versed in Creative, content & Digital Marketing.
Enthusiastic about Brands and Marketing. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Proactive and achievement-oriented Social media marketer bringing years of marketing and leadership experience with special emphasis helping B2B & B2C clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
7
7
years of professional experience
17
17
years of post-secondary education
Work History
Brand Director
Substance Communication
Delhi
04.2023 - 09.2023
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Client Servicing Manager
Red Dash Media
Delhi
06.2022 - 03.2023
- Understanding, coordinating and delivering client and brand requirements in coordination with the team of graphic & web designers, content & copywriters.
- Influencer marketing
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Defined clear targets and objectives and communicated to other team members.
- Developed detailed plans based on broad guidance and direction.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Established team priorities, maintained schedules and monitored performance.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Public Relation Executive
Ekaa Furniture
12.2021 - 05.2022
- Client relationship management
- Website Content
- Photography
- People management
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Taught in-house employees strategies for successful internal and external communications.
- Developed and promoted corporate brand, images and identity to media and public.
- Led crisis communications and media relations activities in response to challenging situations.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending designs.
- Communicated with media weekly to build relationships and optimize press coverage.
Business Development Intern
Sotros Infotech
Lucknow
09.2021 - 11.2021
- Sales and outreach program for the company
- Communicating with hospitals, schools and all the organization wherein smart technology for education is required
- Collaborated with sales and marketing departments to support client acquisition.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Maintained client information and accounts in company databases.
- Created reports and targeted lists to present to upper management.
- Set and achieved company defined sales goals.
- Built relationships with customers and community to promote long term business growth.
- Quoted prices, credit terms and other bid specifications.
- Negotiated prices, terms of sales and service agreements.
Fundraiser
Muskurahat Foundation
Dehradun
01.2021 - 02.2021
- Raising funds for Muskurahat's projects
- Communicating with the team efficiently
- Creating awareness towards the social cause of Muskurahat Foundation.
Volunteer
Rama Prasad Ghidhiyal Pahari Foundation
08.2019 - 09.2019
- Interacted with people from a nearby slum area
- Explained them the importance of vaccines
- Heard and addressed their issues and gave them proper solution
- Distributed blankets, clothes and other essentials
Summer Intern
Dainik Bhaskar
Jamshedpur
07.2019 - 08.2019
- Writing blogs & reporting
- Layout for the newspaper
- Cover events
Member of Parliament
Jagran Youth Parliament
Dehradun
06.2018 - 07.2018
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Identified issues, analyzed information and provided solutions to problems.
- Proven ability to develop and implement creative solutions to complex problems.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Excellent communication skills, both verbal and written.
Customer Care Executive
Tata Business Support Services
Jamshedpur
06.2016 - 11.2017
- Tackling aggressive customer to resolve their issues.
- Offered free products or services to pacify irate or unsatisfied customers.
- Strengthened customer relationships by listening to customer concerns and giving priority to service requirements.
- Kept accurate records of all customer interactions and transactions.
- Collected customer information and analyzed customer needs to recommend potential products or services.
- Provided excellent customer service by efficiently resolving issues and responding to inquiries.
- Resolved concerns with products or services to help with retention and drive sales.
- Took ownership of customers issues to follow problems through to resolution.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Education
Secondary School - Commerce
SDSM School For Excellence
Jamshedpur 03.2002 - 04.2016
Bachelors Of Arts Mass Communication - Arts
Doon Business School
Dehradun 08.2018 - 09.2021
Skills
Problem Solving
LeadershipAbility to Work in a TeamAbility to MultitaskAbility to Work Under PressureBusiness DevelopmentInfluencer MarketingContent CreationCreative Writing
Photography
Influencer marketingPitch Strategy and Presentation
Third-Party on-boardingPeople Management
Budgeting and Allocation
Market Analysis
Client Servicing
Campaign management
Accomplishments
- Supervised team of 15-20 staff members.
- Smoothly managed team by introducing Asana for daily task management
- Proven success campaign results
- Good connections with influencers and actors
- Wide range of data of known brands and industries.
Projects
- Advertisement for Mayo https://drive.google.com/file/d/16_QZm8n3K3Hn1Z9G4Lxbp9LYv8UEbocB/view?usp=drivesdk
- Music Video ( Scars to your beautiful) https://drive.google.com/file/d/18p_CjsP00AHBDV1x1R00nOU-2LdOBOct/view?usp=drivesdk
- 50 hours film making (Meet Joy) https://drive.google.com/file/d/11PNz4o7tH9tK0JmFs97xiV-bnZvdLAR7/view?usp=drivesdk
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Brand Director
Substance Communication
04.2023 - 09.2023
Client Servicing Manager
Red Dash Media
06.2022 - 03.2023
Public Relation Executive
Ekaa Furniture
12.2021 - 05.2022
Business Development Intern
Sotros Infotech
09.2021 - 11.2021
Fundraiser
Muskurahat Foundation
01.2021 - 02.2021
Volunteer
Rama Prasad Ghidhiyal Pahari Foundation
08.2019 - 09.2019
Summer Intern
Dainik Bhaskar
07.2019 - 08.2019
Bachelors Of Arts Mass Communication - Arts
Doon Business School
08.2018 - 09.2021
Member of Parliament
Jagran Youth Parliament
06.2018 - 07.2018
Customer Care Executive
Tata Business Support Services
06.2016 - 11.2017
Secondary School - Commerce
SDSM School For Excellence
03.2002 - 04.2016