AKANSHA BHAGAT
Brand Strategy | Operations
Mumbai
Summary
As a versatile and creative professional, I have a strong background in servicing, design, and brand strategy, which gives me a unique perspective and a knack for creating captivating presentations with data-backed storytelling. I also have a keen understanding of the client's psyche and market trends, which helps me deliver strategies that are not only effective but also entertaining.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Senior Brand Strategist
White Rivers Media
07.2023 - 02.2024
- Created and executed comprehensive brand strategies to enhance market positioning and elevate brand recognition for global clientele.
- Conducted thorough market research and analysis to pinpoint key consumer trends and insights, guiding strategic brand decisions and collaborated to craft compelling brand messaging and positioning that resonated with target audiences
Brand Solutions Strategist
Schbang Digital Solutions
10.2020 - 06.2023
- During my time at Schbang, I have gained valuable experience working on a variety of client accounts, managing their social media, content strategy, and reporting needs. One of the accounts
- Worked closely with is Ultratech, ASUS and Amazon India, where I was responsible for handling their day-to-day social media requirements and contributing to their strategic thinking.
Relationship Manager
HDFC Bank
05.2019 - 03.2020
- Approached potential customers to establish relationships
- Coordinated efforts between various departments such as sales, credit assessment, operations teams for smooth delivery of services to clients.
Education
Digital Marketing And Design - Advertising
Indian Institute Of Digital Education
Mumbai 02.2020 - 09.2020
MBA - Marketing
Xavier Institute of Social Service
Ranchi 06.2017 - 06.2019
Bachelor of Accountancy - Accountancy
St. Xavier's College
Ranchi 05.2013 - 06.2016
Skills
Creative Thinking
Brand Solutions
Design Thinking
Brand Strategy
Adaptability
Additional Information
Brands worked on:
Tech & EdTech: ASUS Commercial PCs, Unstop
FMCG: Jio Mart, Lotus Professionals, Scalpe by Glenmark, Buds & Berries, Meera by Cavin Care, Dabur Hajmola
BFSI: Amazon Pay
Miscellaneous: Utec by UltraTech, Amazon India
Timeline
Senior Brand Strategist
White Rivers Media
07.2023 - 02.2024
Brand Solutions Strategist
Schbang Digital Solutions
10.2020 - 06.2023
Digital Marketing And Design - Advertising
Indian Institute Of Digital Education
02.2020 - 09.2020
Relationship Manager
HDFC Bank
05.2019 - 03.2020
MBA - Marketing
Xavier Institute of Social Service
06.2017 - 06.2019
Bachelor of Accountancy - Accountancy
St. Xavier's College
05.2013 - 06.2016