Summary
Overview
Work History
Education
Skills
Key Clientele Managed
Timeline
Generic
Akansha Chandel

Akansha Chandel

Ghaziabad

Summary

Dynamic Key Account Manager with a proven track record at HashTAGit, excelling in brand management and digital marketing execution. Expert in analytics and client relationship management, I drive impactful campaigns that enhance brand visibility and engagement. Skilled in cross-functional collaboration, I consistently deliver results that exceed expectations.

Overview

9
9
years of professional experience

Work History

Key Account Manager

HashTAGit
01.2020 - Current
  • Led digital marketing strategy and account management, enhancing brand building and campaign execution.
  • Coordinated end-to-end digital campaigns, branding initiatives, and advertising requirements.
  • Managed content calendar creation and social media optimization to drive lead generation and awareness.
  • Developed expertise in client communication, analytics, and project management for effective campaign delivery.
  • Skilled in stakeholder communication, implementing KPIs, and analyzing campaign success metrics.
  • Oversaw online campaigns across education and healthcare sectors to maximize impact.
  • Collaborated with clients on out-of-home advertising strategies to boost brand visibility.

Project Manager

HashTAGit
05.2018 - 12.2019
  • Developed and maintained project plans, timelines, and budgets.
  • Coordinated resources across multiple departments and teams as needed for successful completion of projects.
  • Analyzed data from various sources such as surveys, interviews, focus groups. to inform decision-making related to projects.
  • Managed multiple projects with competing deadlines simultaneously.
  • Drafted reports summarizing progress made on projects for review by executive leadership team.
  • Identified risks associated with each project and developed strategies for mitigating those risks.
  • Participated in cross-functional teams responsible for developing innovative solutions for complex problems.
  • Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout construction.

Social Media Marketing Executive

HashTAGit
03.2017 - 04.2018
  • Responded promptly to customer inquiries via social networks in a professional manner.
  • Monitored user generated content for potential issues or opportunities to engage customers.
  • Researched competitors' activity on social media platforms for insights into best practices.
  • Engaged with users through comments, messages and direct replies.
  • Assisted in developing strategies to improve customer satisfaction levels through effective communication.
  • Organized promotional activities such as webinars, competitions and giveaways.
  • Optimized posts using SEO best practices to maximize organic reach.
  • Created content calendars for upcoming campaigns and monitored performance of existing ones.
  • Managed multiple social media accounts, including Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn.
  • Provided assistance in creating video materials for use in social media marketing efforts.
  • Developed and implemented social media strategies to increase brand awareness and engagement.
  • Analyzed key metrics to evaluate success of campaigns and adjust tactics accordingly.
  • Collaborated with design teams to ensure content is informative and appealing.
  • Generated reports outlining monthly progress against KPIs.
  • Managed daily social media operations, including content scheduling, posting, and community interaction.
  • Coordinated with the content creation team to produce engaging and relevant material for various social media platforms.
  • Spearheaded creation of blogs and social media content.
  • Oversaw paid social media advertising campaigns, optimizing for reach, engagement, and conversion.

Project Coordinator

HashTAGit
07.2016 - 02.2017
  • Coordinated with internal departments as well as external vendors to ensure successful completion of tasks.
  • Facilitated meetings between stakeholders to discuss project requirements, objectives or outcomes.
  • Analyzed data related to projects in order to identify areas for improvement or optimization opportunities.

Education

Master of Business Administration - Marketing

Suresh Gyan Vihar University
Jaipur
09-2022

Bachelor of Technology - Electronics & Communication

Graphic Era Hill University
Dehradun
04-2016

Skills

  • Brand management and content marketing
  • Social media strategy
  • Digital marketing execution
  • Paid media campaigns
  • Analytics and reporting
  • Client relationship management
  • Cross-functional collaboration
  • Meta Ads Management
  • Google Analytics
  • Google Ads

Key Clientele Managed

  • Fortis
  • Manipal Delhi
  • Aayush Hospitals
  • Sterling Hospitals
  • Motherhood (North)
  • Surya Hospitals
  • Care CHL (Indore)
  • Rainbow Hospitals
  • Nanavati Max Hospital
  • Asian Heart Hospital
  • AIG
  • Nepal Mediciti
  • Shalby
  • Santosh Hospitals & University
  • Cocoon
  • WINGS IVF
  • Joint Medical Holdings, South Africa
  • IHH Healthcare Singapore
  • KAI India
  • Marvel Vinyls
  • MiraiShield
  • Cognitivebotics

Timeline

Key Account Manager

HashTAGit
01.2020 - Current

Project Manager

HashTAGit
05.2018 - 12.2019

Social Media Marketing Executive

HashTAGit
03.2017 - 04.2018

Project Coordinator

HashTAGit
07.2016 - 02.2017

Master of Business Administration - Marketing

Suresh Gyan Vihar University

Bachelor of Technology - Electronics & Communication

Graphic Era Hill University

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Akansha Chandel